Founder of CurlsUnderstood.com: A premier network for women with natural hair / naturally curly hair. The Curls Understood network has over 500K readers and followers in 20+ countries!• Develop content to ensure consistent growth across social media – Instagram (64K followers); Facebook (21K); Pinterest (50K); Twitter (2K).• In less than three years grew the blog to 100K+ page views per month.• Write and edit all site content and email communications (10K subscribers).• Created the branding for the main site and all social media networks.Independent Consultant: Community building, digital content strategy, author, speaker and subject matter expert (SME) on natural hair / naturally curly community. Provided consultation to clients looking to grow their online visibility with high-quality content in BIPOC markets (specialize in diversity / multicultural markets). Clients include Unilever, HeatFreeHair.com, Bumble & Bumble founder Michael Gordon. Featured on FOX 5 DC, Allure Magazine, Essence Magazine, MindBodyGreen.com, Buzzfeed.com, Black Enterprise, and ITN.

Managed the content updates, technical enhancements and day-to-day operations of AARP’s flagship discounts mobile app used by 700K members.• Collaborated with Fortune 500 partners to obtain content for the Lifestyle, Health and Financial discount offers on the app.• Project managed and wrote business and technical requirements for the mobile app enhancements.• Developed app marketing strategies including app store SEO, marketing copy and imagery creation. Increased app downloads by 40%. • Launched push notification functionality. Achieved an open rate of 10% per push notification (above industry standard).• Responsible for soliciting app testimonials from members during the annual conference.• Managed consultants to support mobile operations.

Managed the content, analytics reporting and quality assurance of the Tax, Advocacy, For the Public and Young CPA sections of the AICPA.org site (300K visitors per week).• Edited and approved 200+ pieces of web content submitted by staff weekly - ensured it adhered to branding and style guidelines.• Implemented a process for 50 staff personnel to annually audit 15,000+ pieces of web content.• Oversaw the development and launch of AICPA Community (blogs, forums, and wikis) for 350K+ domestic and international members.• Designed the content layout for the Resources and Learn sections of the award-winning international website and start-up CGMA.org.