Sylvia K. Pritchard Email & Phone Number

Bellevue, Washington

Adobe Experience Cloud & Corporate PR

Bellevue, Washington

Microsoft Cloud Communications – Microsoft Azure, Developer, Data & AI

Bellevue, Washington

Microsoft Cloud Communications – Microsoft Azure, Data & Hybrid Cloud

Seattle, Washington

KIDS DEPARTMENT• Promoted to full-time Vendor Asset Specialist from initial assignment (contract)• Assisted managing a large volume of vendor relationships within the Kids department • Facilitated communication between vendors and internal digital/merchandising teams • Ensured product attributes and vendor imagery (assets) met creative standards

Seattle, Washington

DIGITAL OPERATIONS • Meticulously maintained accurate vendor information within Nordstrom's RMS and Excel• Assisted Digital Operations team in obtaining product information and website imagery• Assigned specifically to Designer vendor information due to efficient and accurate work• Completed tasks with tight deadlines based on business needs in a highly analytical role

Edmonds, Washington

Co-managed marketing department with a focus on digital growth. Created content calendars and developed social strategy and public relations campaigns from conception to completion. Managed multiple marketing projects simultaneously and aligned company communications through copywriting and creative direction. Managed two marketing interns. Tasked with:• End-to-end ownership of brand’s digital growth across social channels (Instagram, Pinterest, and email) through the management of multiple content calendars, resulting in a 37% increase in Instagram following and a 47% increase in mailing list subscribers• Ensuring consistent brand positioning and tone of voice while developing high-level themes, messaging, and campaigns to drive social media engagement, website traffic, and sales • Spearheading South By Sea's communications plan during a re-brand and company acquisition — playing an integral role in establishing voice and tone for social and web• Driving all public relations efforts: coordinating brand collaborations, sending PR packages, facilitating strategic outreach, and creating relevant brand campaigns for its market• Collaborating cross-functionally with creative, sales, and design teams to implement company-wide marketing initiatives from concept to post-implementation analysis• Developing marketing metrics and goals while analyzing and reporting on performance weekly; providing actionable insights on target audiences to inform and evolve future campaigns while finding creative ways to engage audience to drive awareness & conversion• Identifying opportunities and trends in the social media space, monitoring activity of relevant brands, and participating in competitive research as well as following relevant blogs, influencers, media, etc.; proactively researching emerging fashion/industry/media trends

Seattle, Washington

Bulletproof is a Seattle-based coffee, lifestyle, and nutrition company helping people perform better, think faster, and live better using research, science, and results from customers, top athletes + medical professionals. As Social Media Specialist [Contractor], my duties included: • Copywriting for Instagram, Twitter, Facebook + Instagram Story content creation • Executing social media editorial calendars for Bulletproof's 320k Instagram following• Conducting research and gathering data; competitor awareness and monitoring• Upholding brand voice and developing genuine rapport with online communities• Problem solving and crisis management as needed; event management support

New York, New York

bSMART Media, LLC is a digital media company based in New York City designed to find and spotlight women who are doing extraordinary things and connect them with women who aspire to do the same. As an Editorial Intern, I assisted with writing, editing + art direction.• Pitched two relevant and engaging stories a week to senior-level managers for approval • Crafted creative copy for digital media; served as both a copywriter and copyeditor• Assisted with creative direction for the website through selection of editorial imagery • Perfected ability to write, edit, and revise articles professionally for a digital platform • Participated in and contributed ideas through video calls with the CEO and editorial team

Seattle, Washington

Blue Nile, Inc. is the largest online retailer of diamonds, engagement rings and fine jewelry. They provide a superior customer experience, extraordinary value, and industry leading product quality and style. As the Public Relations & Social Media Intern, I contributed by:• Creating daily media coverage reports for the Director of Brand, providing key leads/insights • Assisting with the creation of media lists and editorial calendars, utilizing Cision and TrendKite• Supporting the Public Relations Manager with event planning and coordination • Facilitating media / influencer outreach to bridal & fashion editors to secure editorial coverage • Garnering responses to pitches to ELLE, Seattle Bride, and Martha Stewart Weddings• Owning the Blue Nile Twitter, from writing copy to tracking impressions and engagement• Contributing to overall brand initiatives: designer launches, special events, and campaigns

Pullman, Washington

Managed all official WSU Sigma Kappa social media platforms for the 2016 calendar year and ensured positive public relations for the sorority through a variety of responsibilities, including: • Creating, curating, and posting content consistent with the sorority's brand / values• Updating and monitoring each social media channel and managing online presence• Maintaining relationships with the university, other organizations, and sorority alumni• Representing the sorority through Facebook, Twitter, Instagram, Tumblr, and website

Pullman, Washington

Served as an executive assistant to the Vice President of Membership as she planned and executed formal sorority recruitment during 2016. My responsibilities included:• Event planning and coordination of recruitment events, attire, and logistics• Outreach to incoming students and women going through recruitment• Assisting with social media marketing and creating promotional content• Attending weekly meetings with VP of Membership and Panhellenic Council

Seattle, Washington

Through the marketing and advertising agency Moderne Communications, I represented Amazon Prime in downtown Seattle as a Brand Ambassador during the summer of 2016 while they tested their restaurant delivery service. A few of the responsibilities included:• Being knowledgeable about the promotion, brand, and how it benefited the client• Informing Amazon Prime members in downtown Seattle how to utilize the service• Gaining clients through marketing and promoting the brand to their target audience• Understanding Amazon's brand voice in order to effectively represent the company

Bachelor Of Arts (B.A.), Strategic Communication – Public Relations

Activities and Societies: Sigma Kappa, PRSSA, Business in GreeceMinors in Business Administration & Apparel Merchandising

Certificate, Fashion Marketing

Completed five online courses and attended program through the Parsons School of Design; earned two certificates

High School

Activities and Societies: Varsity Cross Country, Track & Field