- Manage product marketing for Health & Safety workplace and community products- Gather and track market needs and insights to continuously improve products and identify opportunities to fill customer needs.- Manage development of marketing strategy, content development and selling tools for new and current CPR & first aid products- Collaborate with sales team to generate revenue- Work with external and internal partners to create impactful and effective course and creative content to support AHA’s lifesaving mission.

Strategy Development & Integrated Marketing• Developed national advertising, digital and social media strategy and campaign measurement for the Mary Kay brand across sales force and consumer channels • Responsible for development of marketing programs and integrations including: Academy of Country Music Awards, People StyleWatch, People en Español, Univision, Project Runway and more• Created digital and social media strategy targeting sales force and consumers; established benchmarks and double-digit ROI• Experiential and event management with the Mary Kay College Tour, ACM Festival, Project Runway Color Design Studio, Univision’s La Reina and various sales force events• Managed development of quarterly product sales catalog and other marketing collateralRelationship Management & Cross-functional Leadership• Managed traditional media, digital media, social media, creative agencies and technology partners• Led internal advertising, sales catalog and paid digital media team• Influenced cross-functional teams including internal creative, website and sales to create content for websites, social media and communication channels• Managed Hispanic PR and influencer plansDigital Marketing & Paid Media• Managed multi-million $ budget to build brand perception, new customer acquisition and lead generation• Oversaw media planning and execution across national broadcast, print, digital, social media, influencer efforts and events• Managed creative development and day to day contact for Mary Kay’s paid digital media including Paid Social Media, Paid Search / SEM and Display• Led target segment testing to maximize effectiveness and optimization of digital campaigns• Launched MyMaryKay, first all MK sales force closed Facebook group exceeding goals; 45k members in 6 months• Led content strategy and creative for closed Facebook group resulting in 80%+ active members• SEO taskforce• Oversaw website tagging implementation to access key campaign & results tracking

Advertising and marketing sales representative for Food Network Magazine and Town & Country.

Led sales and marketing efforts for three brands. Developed and implemented new selling process.

Director at advertising sales firm providing sales and marketing representation for print, digital, broadcast and event properties; client base included General market and Hispanic advertising and marketing executives in a six state region.Relationship Management and Leadership• Territory sales and marketing executive for multiple high profile media brands including: People en Español & Peopleenespañol.com (9 yrs), Blender, Maxim & Maxim.com (2 yrs), FamilyFun, Wondertime, Disney Adventures & Discover (8 yrs), TV Guide (1 yr) and Life Magazine (1 yr)• Communicate and collaborate with multiple media properties and diverse client base to generate sales and build integrated marketing programs that fulfill client needs• Lead and steward each media property as a separate business unit and maximize revenue• Proactively foster core client business while prospecting and developing new accountsStrategic Development and Implementation• Lead and collaborate with internal marketing and research teams to develop successful client solutions using each brand’s available assets• Lead client ideation and execution of event and sponsorship integration for both consumer targeted and red carpet event marketing platforms• Project manager overseeing the creative development of print, digital and event program elements• Develop and execute annual target account and sales strategy plans to focus sales efforts on most profitable accounts to maximize revenue• Specialization targeting U.S. Hispanics, Gatekeeper Moms and Entertainment EnthusiastsRevenue Generation• Manage the development of client relationships and accounts resulting in $24 million+ in print, digital and event revenue• #1 market share leader in People en Español competitive set for 9 years• Generate new business to replace double-digit attrition rates• Continuously prioritizing account revenue development to the most profitable areas while accountable to multiple levels of internal and external management

Media strategist for MasterCard and Haggar

Media strategist for Subaru

Media buying/planning strategist for a variety of accounts including: Texas Lottery, La Quinta, Royal Crown Cola, Texas Tourism, Chili's and Farah Savane