Branding & Marketing Strategy · Digital Marketing · Omni-Channel Marketing · Business Development · Insights · Client Perception & CX · Content Marketing & Lead Gen · Strategic Communications

Led internal client account teams and worked directly with iconic clients on qualitative and quantitative research projects that employed a variety of methodologies within bespoke communities. Worked with B2B and B2C clients such as Hewlett Packard, Hewlett Packard Enterprise, Meredith, Synchrony Financial, and Meta. Led strategic customer 'listening' conversations to synthesize Voice of the Client perspectives.

Led successful business development strategies for the region, including growing new business prospects throughout DC, Maryland, and Northern Virginia. Business development efforts for the last two fiscal years resulted in $4.5 million dollars in civil design fees. Led regular business development meetings with the leadership and clients.Highly experienced in coaching oral presentation teams to include designing and delivering a unique training session for the delivery of virtual shortlist presentations.Leveraged strong communication skills to work with matrixed technical staff across the region and across the entire company; collaborated with marketing staff during the proposal development phase for effective positioning. Advised and collaborated in the development of winning presentations via rehearsals, coaching, and vetting.

Period of personal exploration and growth. Performed fractional marketing services for select clients.

Led myriad of operational responsibilities associated with running an agency business from start up to mature phase ($4m). Clients in management consulting, technology, govcon, and the built environment (AEC).Delivered consulting services anchored by impactful client experience (CX) strategies. Leveraged strong communication skills to engage with stakeholder groups (C-suite execs, account teams, clients, existing and prospective talent) and drive organizational change.Provided outsourced marketing services/CMO, and coached client teams in developing actionable content and winning Board presentations. Drove strategy and implementation of omni-channel marketing (on-line & off-line) and lead generation initiatives. Led multiple client accounts, and their go-to-market strategies, concurrently. Responsible for marketing of B2B products and services (specifically Account Based Marketing (ABM).Conducted over 1,000 client perception research interviews (qualitative/quantitative) with C-suite contacts and disseminated meaningful feedback related to: buying behavior, referral potential (Net Promoter Score), selection criteria, and other key indicators. Collaborated with team to tease out trends and themes that guided client personas, firm positioning and messaging, differentiators and benefits. Led and mentored multi-disciplinary teams consisting of designers, digital strategists, PR, developers, researchers, interviewers, marketers, SEO specialists, PMs, editorial/copywriters, bloggers; teams consisting of internal staff and external freelancers.Culled through sets of data and relationships, identified business needs, crafted customer journey plans (CX) with the purpose of developing go-to-market strategies. Nationally recognized thought leader, author, and speaker in topics related to: brand research and strategy, business development, omni-channel marketing, and client experience. Over 100 speaking engagements at national and regional conferences.

Established marketing department for this multi-million dollar civil engineering firm with 10 regional offices. • Developed branding and communications/awareness strategy. • Responsible for the execution of advertising, public relations, Internet, collateral development, market research (as related to geographic and client type diversification) and sponsorship initiatives. • Responsible for ensuring that business development and marketing efforts are aligned with strategic corporate goals. • Led effort to validate client “project type” and “type of client” data and populate CRM system.• Lead effort to expand business relationships with architects in educational, healthcare and commercial sectors. • Lead public sector pursuits and other select private sector pursuits. Responsible for submittal preparation and coaching of technical staff as related to oral presentations. From 2005-2007, public sector sales increased 27%.• Work directly with Operations technical staff to identify business development and marketing strategies targeted at specific audiences. • Responsible for annual marketing plan and related budgets, approximately $250,000+, tracked costs and authorized expenditures.

Promoted to create and lead the Marketing Communications team. • Spearheaded corporate re-branding initiative repositioning RCP in the distributor and end-user commercial marketplace. • Designed, developed, and implemented marketing strategies that communicated value propositions for products.• Developed and implemented customer research designed to identify areas of improvement for customer support. Findings led to the development of “tools” that support a drive to increase market share. Presented “tools” at National Sales Meeting.• Worked directly with existing and prospective customers (distributors), through regularly scheduled relationship-building sessions, to identify opportunities and areas of improvement, and present marketing, sales, and customer programs.• Created public relations program highlighting the partnership between the City of Baltimore and RCP. Responsible for negotiations with City, RCP, and Home Depot executives. The program resulted in $3 million dollars in sales.• Blueprinted B2B Internet strategic plan that transitioned the company to more robust technology infrastructure while providing Sales support tools that reduced corporate spending by $478,000 in ’03 and projected to $889,000 in ’04. • Delivered $821K (yr. 1) in productivity savings as a result of internal campaign driving company associates (RCP sales and distributors) to use the RCP website.• Increased website unique visitor traffic by 65%; launched e-mail newsletter program for customers and end-users to enhance communication efforts – contacts grew by 40% in the first quarter; implemented aggressive search engine optimization strategy.• Identified and managed online advertising and co-branding opportunities with B2B organizations, retail partners, and corporate NASCAR special events. Effort involved managing multiple external agencies.• Responsible for department budget, approx. $3,000,000+, tracked costs and authorized expenditures.

Early stage employee hired to conduct business use cases and develop relevant information architectures.

Conceptualized and successfully launched multiple e-commerce marketplaces in the Business to Government (B2G), Business to Business (B2B) and Business to Consumer (B2C) arenas.Built department of 20+ focused on a user-centered design process as a foundation for the development and creation of online marketplaces. Created integrated communications plans that outlined marketing strategies, communications vehicles (web/print), and key messages (internal associates/external media).• Ensured visual synergy across web, print and multimedia platforms while establishing and directing strategic long-term goals, policies and procedures for the organization’s creative activities. Developed customer contact program based on targeted, strategic, and mature customers.• Directed external advertising agency creative efforts (direct mail, radio advertising, print ads) while establishing internal corporate graphic design department. • Established team of visual designers, information architects, HTML developers, usability engineers and Flash developers to conceptualize and develop various e-commerce marketplaces.• Developed corporate collateral and sales materials targeted at the public sector.• Responsible for quantitative and qualitative market research targeted at government procurement officers, to include human factors/usability testing and focus groups.• Mentored staff members.

• Proposed and successfully developed the first course teaching the fundamentals of web design.

Led government/military consulting group assigned to multiple website development projects. • Designed, developed and maintained Navy Medicine websites.• Designed, developed and maintained Center for Hemispheric Defense Studies tri-lingual website (English, Spanish, and Portuguese). • Exemplified strong project management skills – managed and delivered multiple govcon projects to successful completion.

• Proposed and successfully developed the first GWU Visual Communications Program course teaching the fundamentals of web design. Course has grown to three sections per semester. • Developed curriculum and taught: Web Design, Visual Communications III: Computer Graphics, Advanced Visual Communications –Applied Design (Graduate Level), Advanced Visual Communication – Problem Solving (Graduate Level), Independent Research: Typography (Graduate Level), Independent Research: Visual Communication (Graduate Level), and Graphic Design.

Over 8+ years had a series of positions with increasing levels of responsibility. Began as an assistant with daily publications, progressed to content analyst and ultimately spent 2+ years as Sr. Graphic Designer.