Sylvia Nuñez Email & Phone Number

Fort Myers, Fl, Us

Fort Myers, Florida, Us

Graduated from a Master Degree in Business Administration and Management, with a Digital Marketing Specialization, with a posterior Digital Transformation Specialization. Over 6 years of experience as a Digital Marketing and eCommerce Specialist, as well as IT Project Management with Nestlé, and additional freelance projects.I have also collaborated with companies in the retail, transportation, and ecommerce industries to develop and enhance their business digital presence across websites, social media and digital advertising, leveraging the power of their first party data, analytics and marketing automation.I can contribute with your business to increase the brand awareness, drive personalization, generate traffic and demand, drive web conversions, and help your business run on auto.Some of my competencies are:eCommerce Funnel DevelopmentWebsite Optimization (SEO) and AnalyticsContent MarketingDigital Advertising (Google and Meta)Email MarketingI can help your business grow, so let´s talk.Some of my current clients include:Tiendas Anthony's (tiendasanthonys.com)Petmarket.do (petmarket.do)CPS Courier (cps-dom.com)Beauty & Go Beauty Supply (beautyandgo.do)Tree Hut Dominican RepublicWet Brush Dominican RepublicGoMarket (gomarket.com.do)

Mason, Oh, Us

Account Specialist for Cintas Fire Protection National Accounts, handling an account for a National Refrigerated Storage and Logistics provider with over 250 sites across the United States.Among my responsibilities are:- Main point of contact for the customer and its sites across the U.S. to receive, coordinate and dispatch services to respond to their fire safety needs- Ensure compliance of the active Fire Safety contracts for preventive maintenance services, ensuring the execution in accordance to schedule in order to guarantee compliance with the local Fire Safety regulations for the different customer sites.- Coordinate and assign incoming work orders with vendors and service teams, ensuring compliance with the customer contracted SLA as well as looking after the profitability of the National Account.

Vevey, Ch

On this role I was able to develop additional Sales Competencies and bring my eBusiness knowledge to the implementation of a new eCommerce unit and the development of high significance projects for Nestle Latin Caribbean.As the eCommerce Leader I accomplished the following:-Support the brands and commercial development teams in the developmente of the eCommerce local strategy for our brands in Brick&Mortars online stores and Last Mile Delivery Platforms, accomplishing the complete portfolio catalogation and execution of the brands seasonalities across the eRetailer platforms.-Launch the first eB2B eCommerce Website, AlmacenNestle.do for the traditional trade. This project evolved in 2023 to a native mobile app under a new framework for Nestle Cerca de Ti, allowing us to reach about 2,000 customers across 4 distribuitors in the Traditional Trade with the NestleShop mobile app, allowing them to purchase Nestle products from the palm of their hand, as part of LATAM eCommerce Acceleration Program.-Execute the eCommerce Marketplace strategy for Nescafe Dolce Gusto shop in the eCommerce website GoMarket.com.do-Execute campaigns in hand with our Brand Communication teams with a Buy Now Strategy, generating traffic and demand to eRetailer websites from our brand websites and assets.As the Key Account Manager for ATC and Haiti Market- Forecast and supervise the sales and execution of the Kit Kat Confectionery portfolio strategy through the designated distribuitor. Monitoring distribuitor inventory and sales, as well of the execution of the brands initiatives, and distribution strategies to achieve the brand objectives.-Forecast and manage the Sales Execution for the Food and Beverage portfolio, working with the export teams to ensure the product availability in our Haiti distribuitor. Design initiatives to incentivize and accelerate the Sell Through in the market for Culinary and Dairy Culinary products in the Haiti market, ensuring product availability.

Vevey, Ch

I was responsible for the alignment and coordination of the eBusiness and Consumer Engagement strategies of the different NiM business units; as well as driving the digital transformation of our road to market strategies, to develop our competitive advantage, winning with customers, shoppers, consumers and final users.-Promote the development of eBusiness in the market, contributing during the preparation of the brand execution plans for clients, businesses and brands-Democratize the knowledge and development of E-Business competencies in the organization, collaborating with the training and instruction plan for employees in the commercial area and support functions.-Lead the development of eBusiness in the market, exploring and operating new business models based on digital platforms, to increase sales and satisfy the needs of shoppers and consumers in the channels and E-Retailers focus.-Guarantee flawless execution of E-Business plans of the brands, guaranteeing the development of the content for the platforms, monitoring of Sales objectives and loyalty and repurchase activities of subscribers and / or users. -Raise the quality of service and customer service to achieve higher levels of satisfaction and reputation for brands and maximize consumer lifetime value, supervising the CES unit. -Support the Consumer Experience Personalization (PCE) strategy, through the development of the consumer data strategy in building audiences and progressively bringing the operation to the Personalization at scale. -Contribute to the improvement of the stability and updating of the platforms and technological tools of the CES and E-Business unit, assisting in senior roles in the market in the identification and implementation together with the IT unit of the solutions that guarantee the flawless execution of the strategies and activities defined within the plan.

Vevey, Ch

After two years providing support from the IT perspective in the implementation of digital solutions, Nestle has given me the opportunity to join the Marketing team to lead the Digital Transformation of the current CRM strategy for the Nescafé Dolce Gusto premium coffee brand in a 6-month mission as part of my development goals in the company. During this mission, I have been able to interact with different processes related to the brand management including but not limited to:-Build business case, with financial modelling and sales forecasts.-Design and execution of direct-to-consumer channel strategy-Implementation of the CRM platform for the brand.-Develop communication briefs, and work with the agencies proposals to design and launch effective campaigns in compliance with the brand guidelines.-Manage marketing budgets and P2P processes.-Business plan development, with pre and post evaluation of marketing activities.-Project Management for the launch of new activities involving and ensuring the effective collaboration across multi functional teams.-Launch of the first direct-to-consumer for NiM (Nestlé in the Market) eCommerce store for Nescafé Dolce Gusto, achieving an strategic partnership with a key marketplace platform www.gomarket.com.do to enable this new channel.

Vevey, Ch

The Digital and Innovation stream has now been integrated into a more robust and complete structure now denominated Marketing, Sales and EBusiness.After a year providing service to the Latin Caribbean and Central American regions, as of January 2019 I have been assigned to provide support to the Bolivarian markets (Colombia, Ecuador and Venezuela) in the development of their eBusiness strategies, which represents a huge learning and growth opportunity for me within the company.Project Management in Agile and DevOps environments, for the implementation of multiple business solutions, internal and external. IT Product Management of implemented Business Solutions for the markets under my scope.Partnered with business stakeholders on overall digital strategy, manage vendors such as development agencies, advise on operational best practices, and proactively provide solutions.Manage the integration of marketing technology solutions such as Salesforce Marketing Cloud, CIAM Gigya/SAP CDC, Google Analytics and more.Nestlé GIGYA SAP CDC Expert / CIAMpion.

Vevey, Ch

As part of the Digital and Innovation stream at Nestlé´s GLOBE (Global Business Exellence) team, I provide support to the Latin Caribbean and Central American markets with:-Find and implement innovative digital solutions that align with the markets objectives and contribute to the development of their business digital strategies.-Provide strategic support in the implementation of new and existing consumer-facing (B2C) digital solutions to enhance the effectiveness of the market digital strategies.-Ensure compliance of local consumer-facing (B2C) digital solutions, systems and data, and promote these within the local organizations by enforcing Nestlé development guidelines on hosting, security, privacy and mobile. -Manage the existing digital solutions to ensure the market is leveraging their functionalities at its best. These tools include but are not limited to Google Analytics & Tag Manager (Google Suite 360), Facebook Business Manager & Pixel, Salesforce Social Studio, Gigya (Customer Identification & Access Management platform), soft eCommerce tools such as Fusepump BuyNow toolkit, eCommerce platforms such as Magento.

Santo Domingo, Distrito Nacional, Do

Knight Capital Funding - Senior Supervisor*Account management for Knight Capital Funding's client account in Data Vimenca.*Management of a team of 40 people, including one Supervisor, and three Quality Assurance analysts towards the development of their daily tasks as part of the Underwriting and Due Dilligence departments for a U. S. based Merchant Cash Advance company.*Developed the Quality Assurance program designing the metrics and the qualification system.•Guide the team towards the achievement of goals and compliance with the established performance metrics, providing training and coaching to enhance and help the constant improvement of the team’s performance.•Elaborate weekly reports of the team’s performance, schedule adherence to review absenteeism rate, in order to develop action plans to improve their performance. •Understand and handle the Salesforce CRM application as the primary working tool of the team.•Motivate the team and promote integration to achieve the goals using teamwork.

Santo Domingo, Distrito Nacional, Do

Operations Supervisor - Western Union Customer Care (April 2014 - May 2015) •Overlook the Customer Care team operations, reviewing their adherence to work schedules to minimize absenteeism and looking after compliance with the established performance guidelines, such as the expected Average Handling Time, and Quality Assurance Scores.•Assist the team on handling customer escalations to resolve their issues in a timely manner.•Provide weekly feedback and coaching to the team to help improve their customer service skills and their Customer Satisfaction scores while achieving their production metrics.•Ensure the team’s compliance with the PCI Data Security Standards looking after the security of the Western Union consumers’ information to prevent inappropriate use of third party information and fraud.

Santo Domingo, Distrito Nacional, Do

Quality Assurance Analyst - Western Union Customer Care (December 2013 - April 2014)•Listen to the Customer Care center recorded calls, and evaluate them according to the established Quality Assurance metrics from Western Union, scoring the quality of service provided by the representatives and looking after the compliance with the established procedures according to the security standards for fraud prevention.•Provide weekly feedback and coaching to the team to help improve their quality scores towards the compliance with the established procedures and Customer Satisfaction scores.

Santo Domingo, Distrito Nacional, Do

Customer Service Representative - Western Union Customer Care (May 2013 - December 2013)•Assist Western Union consumers on sending and receiving money transfer transactions in the United States, complying with the Quality and Customer Satisfaction standards, and attaining to the AML and DODD FRANCK laws regulations.•Comply with the Payment Card Industry Data Security Standard (PCI DSS) to ensure the security of the consumers’ information handled within the transactions performed.

Santiago, Santiago, Do

•Work accounts payables and accounts receivables for the different client accounts, inputting data on the accounting systems and preparing monthly sales tax reports.•Prepare ITBIS, IR-1, Formato 606, IR-3 and other tax forms.•Manage accounting programs such as DacEasy and AutoNeg.•Assist in the office on regular tasks, such as taking messages, setting up the meeting schedules, etc.

Executive Program, Digital Transformation

Programa Ejecutivo, Marketing Digital

Master'S Degree, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Marketing