Lead analytical product development end to end - from concept, pilot, refine, development, defining sales process, training, to implementation. Strong focus on delivery of scalable platforms, programs and tools to enable Sales, Market Access and Marketing teams to gain strategic insights and communicate the clinical economic value of robotic-assisted surgery.Proactively evaluate proprietary data, hospital EMR data, large national databases and 3rd party data to uncover better ways to connect the dots. Lead a team that works closely with KOL surgeons and hospital administrators to analyze and communicate their clinical outcome improvement and cost offsets internally and at peer to peer education settings. Support the development of hospital marketing & analytics capabilities and functions in global markets.

Spearheaded clinical economic valuation program - collaborated with hospital systems to extract and analyze EMR data ; provided clinical economic and strategic insights to hospital systems for programmatic growth and capital investment decisions. Worked closely with KOL surgeons to analyze and communicate their clinical outcome improvement and cost offsets. Facilitated belief changes and enabled hospital executives and leading surgeons to communicate the clinical economic value of robotic-assisted surgery. Created and developed scalable programs and tools to support sales in field business development initiatives.

Hospital marketing program - develop and launch programs with 200-300 hospitals enrolled per program to implement local surgery patient education and outreach programs (across multiple specialties)Referral outreach program - from concept, research, development, to implementation (peer-to-peer coaching webinars had 100+ surgeons per session in attendance)

Partnership programs, hospital marketing, patient education programs (online, via hospitals, via referral physicians), market research.

Brand management - product launch, physician marketing, claim development, market research, coupon/rebate programs.

Brand management - physician marketing, claim development, forecasting, P/L management, market research.

CRM - DTC sampling program; Media - Media Buy, Advertising online and offline; Brand - Enfamil LIPIL, physician marketing, market research, claim development