Sylvia Pak Email & Phone Number

Redmond, Washington, Us

Menlo Park, Ca, Us

Throughout tenure at Meta, led over a dozen product strategies and GTM efforts to drive product development and adoption for Meta’s most critical global B2C and B2B products in Business Messaging (WhatsApp, Messenger, Instagram), Facebook (Communities, Live Video, News Feed, Integrity, Search, API, Login), and Company Marketing (Social Impact, Viewpoints) – often in complex, sensitive contexts. Each product served different audiences from businesses of all sizes (SMBs to enterprises), consumers, developers, policy elites, community leaders to nonprofits. Managed people and team budgets since 2017 (ICs & managers), but also flexibly toggle to personally execute. Currently driving Meta's $x Bn near-term revenue bet in Business Messaging which enables businesses to send marketing to customers via Meta’s messaging platforms (WhatsApp, Messenger, Instagram). Serving as a core leader of this 0-1 org of about a dozen product teams that are building our portfolio of marketing messaging solutions (from APIs to turnkey solutions in Ads Manager and Meta Business Suite) that cater to businesses of all sizes globally.As a senior product marketing lead with a focus on product development & GTM, I: * Serve as a core leader on a cross-functional product leadership team to lead product orgs and build company-priority products with my team* Am responsible across the full product development cycle from strategy to GTM (often 0-1 products). I author product and GTM strategies, gather qual/quant insights and translate them into solutions, guide iterative product development from idea to delivery, secure resourcing and alignment with executives, and lead integrated GTM efforts (testing, targeting & positioning, pricing, adoption and growth efforts on/off product, sales / field enablement, etc). * Manage a team of product marketers, and cross-functional GTM teams in Marketing, Sales, Partnerships, Customer Support, PR, Policy/Privacy, Agencies/Consultancies, etc.

Menlo Park, Ca, Us

Led product marketing team and efforts for a variety of business priorities across Meta including Communities, Live Video Monetization, Company Marketing, and Social Impact. Responsible for leading product strategies with consumer and market insights, delivering segmentation, positioning and go-to-market, and driving integrated marketing to drive brand sentiment and product usage for early stage to scaled products. Served various audience segments like consumers, community leaders, creators, nonprofits, and policy elites. Managed a team of product marketers in each role, while also doing IC work. A few high-level samples: * Served as core product marketing leader within Communities org, Facebook app’s largest consumer investment to improve Facebook’s brand sentiment in 2021-22. Led product org, product development, GTM, and collaboration with Marketing to feature products in brand campaigns* Led multi-phased GTM strategy for Live Audio Rooms in Groups that included multi-month marketing programming involving public figures and activations across PR, in-app channels, ads, and organic promotions* Led positioning and GTM for Viewpoints app (a research app that collects user data and insights) amidst heightened consumer data and privacy use sensitivities after Cambridge Analytica* Built Crisis Response, Mentorship, and Community Help PMM teams. Formed marketing foundations, product strategies, and business cases. Supported products to achieve PMF and adoption goals with research, competitive analysis, and numerous GTM efforts

Menlo Park, Ca, Us

Supported multiple high-priority business priorities in Facebook (for Search, Integrity, News Feed) as an IC and started people managing in 2017 with a couple reports. A few high-level samples:* Led Search Awareness & Education efforts with Growth team to develop dozens of in-product experiences, and built propensity targeting model with data science * Led multi-month integrated consumer marketing campaign for Facebook Search involving brand campaigns, digital ads, TV, in-product, partnerships, event marketing, comms, and dozens of digital and physical collateral * Launched business critical launches for News Feed Integrity (after 2016 elections) to address spam, misinformation and polarization issues on Facebook. Crafted insights-based messaging strategy that addressed key sensitivities around bias, fake news, publishers, and complex ML models * Led international ad campaigns for consumer, press and policy audiences explaining Facebook’s content moderation practices

Owned developer product marketing for Facebook API, Login, Anonymous Login, Mobile Like button. * Launched Facebook’s first API version update (version 2.1), and Facebook Login (version that gave consumers control over data shared with developers). Involved comms and developer marketing (dev docs, videos, blogs, ads, partnerships, workshops)* Drove product adoption for Mobile Like button through developer marketing efforts, and testing of Anonymous Login

New York, Ny, Us

Hired as one of the first handful of business employees at Venmo while it was a 20-50 employee mobile payments start-up (acquired by Braintree in 2012 which then was acquired by PayPal in 2013). • Drove user acquisition efforts from strategy, ideation to execution by collaborating across multiple functions • Executed multiple initiatives including strategic development and analysis of metrics (e.g., CAC, LTV, churn, retention), in-product growth tactics, multiple offline grassroots marketing efforts, a game campaign that went viral, partnerships and affiliate marketing.

Us

Generalist Management Consultant - Engagements ranged in multiple industries (e.g., consumer products, media, insurance, healthcare services, financial institutions) and multiple functions (e.g., global growth strategy, new product development, digital marketing, organization redesign, sales force optimization, profit margin improvements)

New York, Ny, Us

• Developed multiple university-wide campaigns related to health services (Sexual Assault, Sleep, Stress, Nutrition, etc) • Produced graphic design marketing materials for all of Columbia’s campuses. Modernized and simplified the website

Zurich, Ch

Team initiated coverage on Specialty Pharmaceuticals & Generics sector• Built a proprietary valuation model and co-authored an initiating coverage report on a gastroenterology company• Analyzed and wrote key sections (e.g., valuations, market landscape) of the initiation report, including a generics approval process primer

Glasgow, Glasgow City, Gb

Consulted two local companies:• Growth strategy for a golf range chain• Energy efficiency analysis and internal marketing strategy for a premium golf club

New York, Ny, Us

Mba, General Management

Bachelor Of Science (Bs), Financial Engineering With 2 Minors: Economics And Technological Entrepreneurship