Sylvia Hanes Email & Phone Number

Gulfport, Mississippi, United States

When it comes to financial services, digital brand reputation is crucial to success. In this role, my responsibility is to ensure Keesler Federal's member voices are heard, their questions and concerns are answered, and that the business pillars are communicated out in ways that are exciting and engaging. I'm focused on creating a world-class member experience and spreading the gospel of credit unions!

In this role, I get to blend my passion for running and all things fitness with my drive to educate and advocate for inclusion through social media. I am helping introduce our special needs community to new audiences and showcase the incredibly unique ways Ainsley's Angels is creating a new kind of community through inclusion and endurance. Skills utilized:• Social media content creation• Social media strategy• Podcasting• Photography/videography• Graphic design• Public relations• Volunteer coordination• Event planning

Biloxi, Ms

What began as a website redesign turned into a love of travel planning and helping our team help others make magical memories. I've been lucky enough to have become a part of the Love Travel Collection family early on and be an integral part of a team that has grown from a handful of ladies on the MS Gulf Coast planning Disney trips to over a hundred agents nationwide making memories across the globe. My role is to support our team through the website, managing SEO and content, as well as working with a team to create social media content and monitor for trends in travel and in social media, as well as helping hundreds of families explore the world and make memories together.

Gulfport, Mississippi, United States

Of all my job roles, this one has been the most challenging and most exciting. As the digital media and social media manager for Mississippi’s largest health system, my core focus is on helping our community connect with our healthcare providers by making healthcare options highly visible where people spend their time the most, by helping our physicians communicate important health topics in a way that is approachable and easily digestible, and by reporting community concerns and issues brought to my attention through social listening and direct communication back to our leadership team so that we can improve the service we provide our community. In this role, I've not only further honed my skills in social media strategy, content generation, social listening, and graphic design but I've also gotten my hands dirty with:• creative and art direction - working with amazing photographers and videographers to tell our story, which includes long form and short form videos, digital ads, billboards and more• videography and video editing - recording and editing videos for social content• photography and photo editing - photography includes events, headshots, exterior and more, with Lightroom and Photoshop editing to correct lighting, clothing and appearance issues and more• digital media buying - buying social and digital ads as part of larger campaigns, utilizing a myriad of strategies from audience targeting to geofencing.• public relations - working with media to coordinate event coverage and share relevant health information updates, setting up provider interviews

Gulfport, Mississippi

As the digital development specialist, I developed, executed, and reported the success of multiple digital strategies from social media and digital advertising campaigns across multiple platforms, email marketing and internal communication, and the ever-evolving “always on” customer journey - tracking member interactions with our ads and website, followed by marketing to their needs based on that activity. In my time here, I worked with our team to launch a massive company rebrand that not only involved releasing the first new logo in decade but also redesigning the entire website and changing the voice of the company to emphasize not only our military affiliation but our ommunity involvement. This was accompanied by an internal campaign to show our administration’s focus on fostering a healthy, productive, caring work environment. Following the revamp of the website, I led our team through creating our first automated “member journey” that tracks member interactions within our website and engages them with marketing tailored to their interests. These efforts generated hundreds of thousands of dollars in new loans and hundreds of new member accounts during my time with Keesler Federal. While managing the company’s social media, a strategic mix of relatable financial topics and emphasizing community engagement, I was able to bring the Facebook follower count from 17k to nearly 21k a little over two years. The overall engagement and messages increased to the point where I was empowered to create a small digital response team to manage the volume while also gamifying internal team member interaction through an advocates program that rewards team members for their personal engagement with our social media.Skills utilized:• Email campaigns• Customer journey automation• Social media content generation & strategy• Creative/artistic direction• Graphic design• Photography/videography• Digital/social ad buying• Team leadership

Gulfport, Ms (General Office)

As the digital media specialist for a child company of the second largest utility companies in the country, my job was to communicate pertinent company information in the most dynamic way possible via the company’s internal and external websites. To do so, I worked hand-in-hand with our public relations, advertising, and marketing teams as well as company leadership to coordinate strategy for releasing and promoting information and keeping employees and customers informed. This was during a volatile time in the company’s history, as they were in the process of building first-of-its-kind technology within the bounds of a project that was billions of dollars in debt, under constant scrutiny of the Public Service Comminssion and the general public. Along with communicating corporate news internally and externally, I took the reins of the company’s fledgling social media accounts, integrating social media into the communication strategy, generating content and graphics to support corporate messaging while executing this information along a strategic time table for maximum customer reach. In tandem with this communication, I also monitored and responded to customer contact to ensure that customers needs were addressed and engagement remained continuous. During my time with Mississippi Power, I also served on the social media advisory committee for our parent company, Southern Company, the second largest utility company in the United States. As part of this committee, we created company-wide social media policies and worked in tandem in improve social media practices across the board. In addition to these primary responsibilities, I was an integral part of rolling out our company rebrand in 2016, creating templates and materials that boasted our new brand and monitoring that it was being used properly.Skills utilized:• Web development• Social media content & strategy• Crisis management• Graphic design and animation• Photography and videography

At AGJ, I worked double-duty as a contract web designer for a variety of clients while also growing our client base as the company’s marketing coordinator and personal website designer and social media manager. I worked with a variety of clients to bring their dreams to life and bolster their businesses online through creative, dynamic websites, promoting their business while using SEO best-practices in tandem with social media profiles to further the reach of their business. In this position, I grew my contracts as a web design consultant from 6 hours a week to a 40+ hour weekly, bringing in over $100k yearly while continuing to execute branding efforts online, via social media, and directly in the community.

In my time at Best Buy, I was afforded the opportunity to work in numerous different positions. I began as a part-time camera salesperson and was quickly promoted to a full-time position in home theater. From there, I took charge of the store’s community involvement efforts, resulting in over $25,000 in community donations from the Best Buy community foundation as well as local fundraising efforts. My passion for the community was able to develop into a leadership position at our district offices, coordinating volunteer efforts for the 11 stores in our region. I went on to coordinate the grand opening of multiple Best Buy Mobile concept stores across Texas, training new teams of new employees on how to provide stellar customer service and training new store leadership how to effectively and efficiently manage day-to-day operations. This position concluded in my becoming the youngest store general manager in Best Buy history at the time when I took over running the operations of the second largest of these concept stores in the country at the Houston Galleria.

As the account manager for Southwest Mississippi, my objective was to advise clients on the most effective way to advertise their business through our product offerings. I also worked with our leadership teams to create customer-centric pricing and package deals that best served our customers' needs. In my time there, I grew my market's revenue by 127% and was awarded Salesperson of the Month three times in my first six months.

Throughout my college career, I served as a photographer for the student newspaper, primarily covering football and soccer games. I also created ads for clients and placed them in the newspaper layout.

Master’S Degree, Web Design And Online Communication

Bachelor'S Degree, Digital Communication And Media/Multimedia

Bachelors, Advertising