Sylvia C. Rolle Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Executed my long-term vision of building C.org's first multi-lingual, multi-cultural email engagement program in North America – serving more than 18 million users in English, Spanish, and French. I am the only manager at my level with direct reports based in different country markets.• Led an email engagement program that drove over $22,000,000 in petition promotion revenue for the organization• Managed, and developed a fully remote, diverse team of three (3) mid-to-senior level email engagement specialists from a variety of professional sectors • Co-formed and Co-led a matrixed task force to address industry-wide privacy protocols such as Apple's iO5 15 MPP through risk assessment and mitigation• Co-delivered a full set of recommendations to C-level executives to help guide the brand through the new consumer data privacy world• Advised on regional and global program strategy as part of regional and global engagement leadership teams• De-siloed key work across engagement, product and engineering to improve internal efficiency and increase impact through the development and roll-out of key product features and tools

Washington, District Of Columbia, United States

• Orchestrated a membership program pilot that helped drive over $16,000,000 in revenue• Partnered with the Talent ream to lead the hiring process for a diverse, multicultural team of engagement specialists in the U.S and Canada using DEI best practices for interviewing and skill assessment.• Represented the organization as an industry-leader – focusing on developing/maintaining organizational reputation as a large email sender in the social advocacy space through speaking at industry events such as the Sparkpost/Holistic Email conference in May 2021.

Washington, District Of Columbia, United States

• Seconded to the product team as worker zero to use my deep p2p SMS experience to pilot scaled campaign support for U.S. petition creators to success – the business unit is now known as Scaled Campaign Support.• Supported the largest online petition in U.S. History – Justice for George Floyd – a campaign that attracted over 19 million supporters• Nominated and selected by senior leadership to participate on the committee that reevaluated Change.org's open platform stance during the summer of racial reckoning in the U.S.Conceived, developed, staffed, and resourced Democracy Desk 2020 – a first of its kind cross-functional unit that combined U.S. campaign support, Product, and Policy teams to ensure a safe platform experience for users, while supporting U.S. users in casting and ensuring that their votes would be counted in their jurisdictions:• Supported 21 petition campaigns fighting various elements of voter suppression in 12 different states using new engagement tools and paid ad programming.• Pioneered the U.S. team's first large scale use of SMS updates and messaging for petition signers – model was later scaled globally through the product team.

Washington, District Of Columbia, United States

Our team focused on U.S. user engagement and experience as one of the largest email senders in the world.• Led copywriting and content strategy and email production for 2,000,000,000 (not a typo) emails per year• Developed and lead training for U.S. Staff in email copywriting best practices• Co-founded and Co-led Change.Noire, the first employee resource group dedicated to supporting and connecting Black Change.org employees throughout the African diaspora and across the globe• Elected by my peers to serve on the global Staff Board as a liaison between staff and C-level leadership

Washington, District Of Columbia, United States

Helped manage and grow a pilot petition coaching program that matched successful petition campaigners with new petition starters. • Leveraged an inbound platform inquiry tool to screen and recruit over 200 successful petition starters• Developed training content for email lifecycle training programs • Supported the expansion of coaching program elements into larger in-person activations in key cities like New York and San Francisco

Washington, District Of Columbia, United States

My team led multichannel digital outreach for the Affordable Care Act's (Obamacare) federal health exchanges. • Lead drafting and testing of segment-specific email messaging • Helped drive cross-channel health coverage signups for 10 million Americans in 24 states

Philadelphia, Pennsylvania, United States

Lead digital specialist for a competitive 18-week mayoral primary campaign in the 5thlargest U.S. city. Developed digital strategy to drive engagement, voter persuasion, and turnout.• Grew Facebook audience by 2,155% and Twitter audience by 460%• Grew campaign email list by 327% while exceeding online fundraising goals by 12%• Managed a team of 3 digital communications volunteers while managing outside vendor projects

Portland, Oregon Area

Oregon's ballot campaign to become the first state to overturn a constitutional ban on same-sex marriage. Primary responsibilities included: Developing and implementing a comprehensive digital strategy for the campaign, centered on an action-oriented web presence: social media and online advertising – with a primary focus on rapid email list growth, online fundraising + conversion of soft campaign supporters into donors and volunteers during petition gathering and early ballot campaign phases.• Grew Facebook audience by 435% through the end of the ballot campaign while overseeing a volunteer-based social media action team• Grew campaign email list by 56%• Oversaw design, development and testing of campaign website and rapid-response microsite• Collaborated with campaign tech consultant on campaign data system implementation and integration• Developed, curated, and measured hundreds of pieces of social content to drive campaign engagement, event attendance, voter persuasion objectives

Seattle, Washington, United States

Interim New Media lead managing Obama 2012 campaign social networks in Washington and Oregon during the post-campaign transition to Organizing for Action.

Seattle, Washington, United States

Washington State's historic marriage equality referendum. Primary responsibilities included: developing a complimentary digital strategy to accompany communication plan for each campaign phase. Developed, curated, and measured hundreds of pieces of social content to drive campaign engagement, event attendance, voter persuasion, and voter turnout objectives.• Grew Facebook audience by 121% through election day • Grew Twitter audience by 115% through election day • Raised nearly $100,000 on campaign social networks • Led LGBT blogger press outreach• Led digital opposition research that broke opposition campaign’s Facebook “like” purchasing scandal which appeared in a NY Times article• Managed all campaign digital assets • Maintained primary campaign website and rapid response fact-checking microsite • Managed a team of volunteers assisting with project management, analytics, and content creation workflow

Seattle, Washington, United States

Lead digital expert for the Washington State campaign to re-elect President Barack Obama. I designed and executed digital strategies to drive political engagement and support offline organizing efforts • Sourced + developed all state digital content • Managed all state campaign digital assets • Identified and trained new media volunteers • Designed + developed the digital department structure • Developed quarterly plans to scale digital assets to support campaign organizing activities

Greater Seattle Area

Managed logistics for monthly educational and networking events for social media professionals and enthusiasts.

Seattle, Washington, United States

Lead communications pro for Seattle-based non-profit providing strategic language, leadership and study abroad opportunities for under-served high-school youth. Designed, initiated and implemented a re-branding strategy focused on digital marketing collateral supporting OWN’s mission, outreach, and fundraising efforts.• Provided creative direction + project management during web redevelopment• Developed staff and student blogs • Established and grew the organization's presence on Facebook and Twitter • Co-produced promotional videos • Re-designed and published print and digital newsletters • Delivered ongoing media training to staff and youth

Seattle, Washington, United States

Directly supported Communications Director in marketing/communications, sustainability and strategic planning. Project work included: • Preparation and branding of appropriate marketing materials • Press outreach • Preparation of Annual Report • Development of enhanced E-Newsletter • Event planning and other special projects

Seattle, Washington, United States

Identified opportunities and recruited locally-focused, socially and environmentally conscious Seattle-area businesses for customer-loyalty/rebate-marketing program. • Successfully recruited merchants through cold-calling, prospecting and internet-generated leads. • Built and maintained relationships with merchants participating in the rebate program. • Recruited prospective cardholders to sign-up for the Loyalty/Community Rebate program.