Sylvia C. Rolle personal email
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I have 20 years combined experience in digital strategy for political campaigns, non-profits, government agencies and tech.Earlier in my career, I helped progressive campaigns tell their stories to the internet by working on candidate and issue races at the local, state, and federal level across the U.S. For the past few years, I've worked with amazing colleagues to help deliver a world-class impact experiences for millions of users across the the U.S. and Canada.Career highlights include• Staffing and leading the only multi-country regional unit in the organization • Leading Democracy Desk – a first of its kind cross-functional effort to ensure that U.S. Change.org users could safely cast and have their votes counted during the first pandemic presidential election year in more than a century.• Co-founding Change.noire – the global Black employee resource group at Change.org• Teaching the inaugural class at Change.uni on effective email communicationDay to day, in my current role, I provide expertise in: • Omni-channel marketing strategy• Cross-functional leadership• Email marketing strategy• Life-cycle marketing• Paid digital media strategy• Organic social strategy• SMS/P2P advocacy strategy• Product tool and system development• Vendor management• Membership and revenue• Employee development• ERG leadership• Public speaking• Issue advocacy• Public speaking• Brand ambassadorshipToday, I'm excited about nurturing and developing the next generation of digital talent. I love working with medium-sized organizations and mid-stage tech companies use new and evolving tech to deliver the right messages, to the right people, across the right surfaces, at the right time – to drive impact and results. Let's talk shop.
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Head Of DigitalGreenpeace UsaWashington, Dc, Us -
Head Of DigitalGreenpeace Usa Sep 2022 - PresentWashington, District Of Columbia, United States -
Senior Director Of Digital Engagement | North America And AustraliaChange.Org Jul 2021 - Aug 2022Washington, District Of Columbia, United StatesExecuted my long-term vision of building C.org's first multi-lingual, multi-cultural email engagement program in North America – serving more than 18 million users in English, Spanish, and French. I am the only manager at my level with direct reports based in different country markets.• Led an email engagement program that drove over $22,000,000 in petition promotion revenue for the organization• Managed, and developed a fully remote, diverse team of three (3) mid-to-senior level email engagement specialists from a variety of professional sectors • Co-formed and Co-led a matrixed task force to address industry-wide privacy protocols such as Apple's iO5 15 MPP through risk assessment and mitigation• Co-delivered a full set of recommendations to C-level executives to help guide the brand through the new consumer data privacy world• Advised on regional and global program strategy as part of regional and global engagement leadership teams• De-siloed key work across engagement, product and engineering to improve internal efficiency and increase impact through the development and roll-out of key product features and tools -
Deputy Director Of Digital Engagement | North America And AustraliaChange.Org Jan 2021 - Jun 2021Washington, District Of Columbia, United States• Orchestrated a membership program pilot that helped drive over $16,000,000 in revenue• Partnered with the Talent ream to lead the hiring process for a diverse, multicultural team of engagement specialists in the U.S and Canada using DEI best practices for interviewing and skill assessment.• Represented the organization as an industry-leader – focusing on developing/maintaining organizational reputation as a large email sender in the social advocacy space through speaking at industry events such as the Sparkpost/Holistic Email conference in May 2021. -
Senior Email Marketing ManagerChange.Org Sep 2019 - Dec 2020Washington, District Of Columbia, United States• Seconded to the product team as worker zero to use my deep p2p SMS experience to pilot scaled campaign support for U.S. petition creators to success – the business unit is now known as Scaled Campaign Support.• Supported the largest online petition in U.S. History – Justice for George Floyd – a campaign that attracted over 19 million supporters• Nominated and selected by senior leadership to participate on the committee that reevaluated Change.org's open platform stance during the summer of racial reckoning in the U.S.Conceived, developed, staffed, and resourced Democracy Desk 2020 – a first of its kind cross-functional unit that combined U.S. campaign support, Product, and Policy teams to ensure a safe platform experience for users, while supporting U.S. users in casting and ensuring that their votes would be counted in their jurisdictions:• Supported 21 petition campaigns fighting various elements of voter suppression in 12 different states using new engagement tools and paid ad programming.• Pioneered the U.S. team's first large scale use of SMS updates and messaging for petition signers – model was later scaled globally through the product team. -
Email Marketing ManagerChange.Org Jan 2017 - Aug 2019Washington, District Of Columbia, United StatesOur team focused on U.S. user engagement and experience as one of the largest email senders in the world.• Led copywriting and content strategy and email production for 2,000,000,000 (not a typo) emails per year• Developed and lead training for U.S. Staff in email copywriting best practices• Co-founded and Co-led Change.Noire, the first employee resource group dedicated to supporting and connecting Black Change.org employees throughout the African diaspora and across the globe• Elected by my peers to serve on the global Staff Board as a liaison between staff and C-level leadership -
Global Scaled CampaignsChange.Org Apr 2016 - Dec 2016Washington, District Of Columbia, United StatesHelped manage and grow a pilot petition coaching program that matched successful petition campaigners with new petition starters. • Leveraged an inbound platform inquiry tool to screen and recruit over 200 successful petition starters• Developed training content for email lifecycle training programs • Supported the expansion of coaching program elements into larger in-person activations in key cities like New York and San Francisco -
Email CopywriterPowell Tate Dec 2015 - Feb 2016Washington, District Of Columbia, United StatesMy team led multichannel digital outreach for the Affordable Care Act's (Obamacare) federal health exchanges. • Lead drafting and testing of segment-specific email messaging • Helped drive cross-channel health coverage signups for 10 million Americans in 24 states -
Digital DirectorWilliams For Mayor Jan 2015 - Jun 2015Philadelphia, Pennsylvania, United StatesLead digital specialist for a competitive 18-week mayoral primary campaign in the 5thlargest U.S. city. Developed digital strategy to drive engagement, voter persuasion, and turnout.• Grew Facebook audience by 2,155% and Twitter audience by 460%• Grew campaign email list by 327% while exceeding online fundraising goals by 12%• Managed a team of 3 digital communications volunteers while managing outside vendor projects
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Digital DirectorOregon United For Marriage Jun 2013 - Mar 2014Portland, Oregon AreaOregon's ballot campaign to become the first state to overturn a constitutional ban on same-sex marriage. Primary responsibilities included: Developing and implementing a comprehensive digital strategy for the campaign, centered on an action-oriented web presence: social media and online advertising – with a primary focus on rapid email list growth, online fundraising + conversion of soft campaign supporters into donors and volunteers during petition gathering and early ballot campaign phases.• Grew Facebook audience by 435% through the end of the ballot campaign while overseeing a volunteer-based social media action team• Grew campaign email list by 56%• Oversaw design, development and testing of campaign website and rapid-response microsite• Collaborated with campaign tech consultant on campaign data system implementation and integration• Developed, curated, and measured hundreds of pieces of social content to drive campaign engagement, event attendance, voter persuasion objectives
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New Media/Digital Lead - Washington State & OregonOrganizing For Action Feb 2013 - Jun 2013Seattle, Washington, United StatesInterim New Media lead managing Obama 2012 campaign social networks in Washington and Oregon during the post-campaign transition to Organizing for Action.
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Digital DirectorWashington United For Marriage Jun 2012 - Jan 2013Seattle, Washington, United StatesWashington State's historic marriage equality referendum. Primary responsibilities included: developing a complimentary digital strategy to accompany communication plan for each campaign phase. Developed, curated, and measured hundreds of pieces of social content to drive campaign engagement, event attendance, voter persuasion, and voter turnout objectives.• Grew Facebook audience by 121% through election day • Grew Twitter audience by 115% through election day • Raised nearly $100,000 on campaign social networks • Led LGBT blogger press outreach• Led digital opposition research that broke opposition campaign’s Facebook “like” purchasing scandal which appeared in a NY Times article• Managed all campaign digital assets • Maintained primary campaign website and rapid response fact-checking microsite • Managed a team of volunteers assisting with project management, analytics, and content creation workflow
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New Media/Digital Lead - Washington StateObama For America Nov 2011 - Jun 2012Seattle, Washington, United StatesLead digital expert for the Washington State campaign to re-elect President Barack Obama. I designed and executed digital strategies to drive political engagement and support offline organizing efforts • Sourced + developed all state digital content • Managed all state campaign digital assets • Identified and trained new media volunteers • Designed + developed the digital department structure • Developed quarterly plans to scale digital assets to support campaign organizing activities -
Board MemberSocial Media Breakfast Seattle Dec 2010 - Dec 2011Greater Seattle AreaManaged logistics for monthly educational and networking events for social media professionals and enthusiasts.
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Marketing & Communications DirectorOneworld Now! Jul 2009 - Dec 2010Seattle, Washington, United StatesLead communications pro for Seattle-based non-profit providing strategic language, leadership and study abroad opportunities for under-served high-school youth. Designed, initiated and implemented a re-branding strategy focused on digital marketing collateral supporting OWN’s mission, outreach, and fundraising efforts.• Provided creative direction + project management during web redevelopment• Developed staff and student blogs • Established and grew the organization's presence on Facebook and Twitter • Co-produced promotional videos • Re-designed and published print and digital newsletters • Delivered ongoing media training to staff and youth -
Communications AssociateCouncil For Children & Families Apr 2008 - Jul 2009Seattle, Washington, United StatesDirectly supported Communications Director in marketing/communications, sustainability and strategic planning. Project work included: • Preparation and branding of appropriate marketing materials • Press outreach • Preparation of Annual Report • Development of enhanced E-Newsletter • Event planning and other special projects -
Outreach ManagerInterra Project Nov 2007 - Apr 2008Seattle, Washington, United StatesIdentified opportunities and recruited locally-focused, socially and environmentally conscious Seattle-area businesses for customer-loyalty/rebate-marketing program. • Successfully recruited merchants through cold-calling, prospecting and internet-generated leads. • Built and maintained relationships with merchants participating in the rebate program. • Recruited prospective cardholders to sign-up for the Loyalty/Community Rebate program.
Sylvia C. Rolle Skills
Frequently Asked Questions about Sylvia C. Rolle
What company does Sylvia C. Rolle work for?
Sylvia C. Rolle works for Greenpeace Usa
What is Sylvia C. Rolle's role at the current company?
Sylvia C. Rolle's current role is Head of Digital.
What is Sylvia C. Rolle's email address?
Sylvia C. Rolle's email address is sy****@****ail.com
What skills is Sylvia C. Rolle known for?
Sylvia C. Rolle has skills like Leadership, Crisis Communications, Social Media, Public Speaking, Brand Ambassadorship, Digital Strategy, Sms Strategy, Social Analytics, Email Marketing Strategy, Blogging, Erg Leadership, Membership Retention.
Who are Sylvia C. Rolle's colleagues?
Sylvia C. Rolle's colleagues are Chun Ko, Daphne Christelis, Ply Pirom, Ryan Trundle, Maca Macanovic, Soumya Bekal, Maia Baconguis.
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