Sylvia Yi Email & Phone Number

Sylvia Yi is a Executive Director, Product Design - Conversion and Retention at The New York Times. She possess expertise in digital strategy, interactive advertising, experience design, user experience design, user experience and 27 more skills. Colleagues describe her as "I have had the pleasure of working with Sylvia on multiple key strategic initiatives at DIRECTV. Sylvia's understanding of product design and how they apply directly back to business goals make her contributions extremely valuable, especially in our fast paced industry. Working with her on the DIRECTV kids app I was immediately impressed by her understanding of our target demographic and the innovative ways she approached each sprint in creating a new product from scratch. Most of the core designs of the product were a direct result of Sylvia's contributions. I think what was even more impressive were her presentation skills for her concepts. Each time she explained her design process, related them back to requirements/goals, backed them up with research, and best of all anticipated my questions and addressed them before I even needed to ask. Most recently Sylvia has been working on some next gen experiences; participating in all day working sessions and presenting full designs multiple times per week making updates in real time. Her work ethic, communication, innovation and experience working with agile teams, with very short turnarounds, has made her a sought after contributor to some very high profile projects.", "Sylvia was by far the best mentor I’ve ever had. She went above and beyond to make sure I was always challenged and learning something new, and supported me every step of the way. One of the reasons I was interested in working at DIRECTV was getting the opportunity to work under and learn from a skilled designer, and Sylvia definitely lived up to that role. Her onboarding process made starting work an easy transition. Even though she is very busy with her own projects she always made time to meet with me multiple times a week to check in and give me feedback on my work. She gave me guidance on everything from my career, working in a corporate environment, presentation skills, and greatly improved my technical skills. She successfully hit the balance between being supportive and always pushing me to be my best. That sort of constructive feedback was really valuable and I feel so lucky to have been taken under her wing.", and "Sylvia's creativity and passion for user experience make her an invaluable asset to any team or company. She is a rockstar in designing innovative user experiences and breaking down complex technical asks into user friendly flows. Her strategic mindset and understanding of business goals and metrics allow her excel into delivering world class product design solutions that actually move the needle. It has been an absolute pleasure and inspiration working with such a motivated, resourceful, dedicated, and skillful team player as Sylvia."

Listed skills include Digital Strategy, Interactive Advertising, Experience Design, User Experience Design, and 28 others.