Sylvia Ta Email & Phone Number

Canada

- Promoted to build out, hire, and lead the operations team- Create, build, and implement processes and systems to drive customer experience excellence- Set up metrics tracking systems, identifying KPIs for operational success- Identify areas for efficiency improvements within our process of servicing customers on our SaaS platform; Work cross-functionally.

- Built strategic influencer marketing solutions that incorporated paid media and robust measurement offerings, pitching to clients in response to their KPIs, needs, and objectives.- Identified brand's problems, opportunities, and gaps to solve with solutions derived from insights, data, and research on the market.- Handling and prioritizing of multiple.

- Built and grew a new team after proving the value of creative strategy within our sales offerings.- Hired and managed a team, setting up performance measurement, workflow, and led the team to improve close rate by 15%.- Worked with teams across the company (product, dev, sales, client success) and built systems and processes to improve sales team.

- Joined as the first creative strategist at #paid to bring a new level of value and service to our Enterprise clients.- Worked with sales team and plan/built proposals to help brands understand how influencers/creators could bring creative concepts to life by translating client KPIs & goals into an effective, creative and well-rounded influencer media.

• Create and manage original content to engage the target market (specialized in beauty, fashion, and lifestyle).
• Over 180k subscribers and growing; over 23 million views and growing.
• Utilize Google Analytics to monitor traffic to adjust content to viewers’ relevance and optimize monetization.
• Extensive personal and social media marketing, utilizing tools such as Twitter, Facebook, Instagram, and Tumblr.
• Collaborate with companies in the industry, notably: P&G (CoverGirl, Pantene, Olay, etc), Unilever (Dove, Tresemme, Nexxus, etc), Disney, Google, Microsoft, Lancome.
• Brand ambassadorships for P&G, Unilever, Lancome, and Garnier.

Companies I've worked with include Mejuri, Parsel, Culture Magazin, and more.Specializing in strategies for paid and owned social, and influencer marketing.

Toronto, Canada Area

• Lead of communications and member management for #TheCreatorClass Member Program
• Developed digital content campaigns to align with and support Canon Canada's digital KPIs
• Executed digital campaigns with a focus on the influencer members of #TheCreatorClass program
• Tracked, collected, and reported campaign analytics and metrics
• Implement e-mail marketing via MailChimp systems
• Social media publishing on #TheCreatorClass social channels

Toronto, Canada Area

• Develop, execute, manage digital content, projects and campaigns to gain traffic and convert sales for clients.
• Lead of digital influencer campaigns (research, development, design, proposal, pitch, execution, tracking).
• Coordinated media selling and buying (display ads, pre-rolls, etc).
• Worked with in SEO, CRM systems, Google AdWords and Analytics, and MailChimp, to manage campaigns.
• Manage, strategize, and optimize social media platforms for clients to increase following and engagement.

Toronto, Canada Area

• Developed and implemented digital marketing strategies to increase sales and brand awareness with a focus on influencer and social media strategies; Resulted in a 30% increase of sales over 4 months.
• Identified, connected, and maintained relationships with strategically relevant magazines, TV stations, stylists, and social media/fashion influencers.
• Created marketing campaign proposals to cooperate with brands, influencers and publications.
• Implement overall marketing strategies on social media.

Canada

• Create original, unique and engaging videos that incorporate Unilever hair product brands and messaging.
• Gauge the wants and needs of the target market to create content of their liking.
• Edit videos to suit All Things Hair branding.
• Promote All Things Hair program accordingly on social media platforms.

• Original content creator for DisneyStyle on YouTube
• Gauge target market's needs, wants and interests to create engaging videos (specialized in fashion and style)
• Style outfits accordingly inspired Disney characters to create aesthetically pleasing looks

• Full sales and cash training
• Generating sales in a fast-paced, competitive environment while developing customer relationships
• Cashed sales through with accuracy and efficiency
• Provided high levels of customer service, including personal shopping appointments
• Work with all members of the team to optimize customer service opportunities