Sylvia Thomas Email and Phone Number
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Marketing and Product Leader with deep CRM, Loyalty, Consumer Engagement and Digital experience at Fortune 500 brands such as Estee Lauder, Gap and American Express. Both a P&L owner and people leader of global teams, I bring to market new product and marketing experiences across the B2C and B2B2C landscape.
Ralph Lauren
View- Website:
- ralphlauren.com
- Employees:
- 20607
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Senior Director, Customer Insights And Experience (Cix), North America MarketingRalph LaurenNew York, Ny, Us -
Director, Global Omnichannel Marketing, Crm And LoyaltyMac Cosmetics Jun 2021 - PresentUs -
Marketing Consultant, Focused On Customer Retention, Crm And LoyaltySylvia Thomas Consulting Oct 2016 - May 2021Worked at several companies, filling in for executives who were on extended leave. Some of my bigger engagements were at the following companies:FULLBEAUTY Brands, Vice President LoyaltyMattel, Inc., Senior Brand ManagerGap Inc., Director of Marketing, NA Commercial Planning
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Vice President, Customer LoyaltyFullbeauty Brands Jan 2020 - Jul 2020New York, Ny, UsLed the Loyalty team at FullBeauty Brands, a portfolio of eight plus-size brands. Developed targeted loyalty initiatives to drive membership growth, engagement, retention and LTV across the eight portfolio brands. Re-branded and re-launched the company’s PLCC (private label credit card) program, with a consumer-first mindset, based on competitive research, focused group results and a test-and-learn approach. Managed and led cross functional relationships with internal stakeholders to ensure the omni loyalty experience was consistent. Constantly evaluated the program’s KPIs, conducted a/b testing, delivered results & recommendations to the Leadership Team. -
Senior Manager, Loyalty PartnershipsAmerican Express Apr 2014 - May 2016New York, Ny, UsDeveloped, led and implemented launch strategy to overhaul the digital rewards experience. Managed multi-million dollar loyalty partnerships across Retail and Entertainment merchants. Led complex contract negotiations with key partners, and manage across large internal and external stakeholder groups. -
Senior Manager, Marketing And Consumer Insights - Travel IndustryAmerican Express Oct 2010 - Mar 2014New York, Ny, UsDeveloped and pitched marketing strategy for large global merchants based on customer insights. Activated multi-million dollar cross-channel, digital marketing campaigns that satisfied partner needs, and contribute to American Express and partner long-term profitability. -
Assistant Manager, SkincareClinique Apr 2010 - Oct 2010New York, Ny, UsManaged three of Clinique’s top global brand franchises and one Asian franchise. My portfolio included Clinique’s #1 best selling product. Owned the brands’ P&L and global marketing strategy, and worked cross functionally to successfully manage the portfolio. -
ConsultantTowers Watson Apr 2005 - Aug 2009London, England, GbAdvised clients on executive compensation, broad-based rewards programs, performance management and corporate governance regulations with a specific focus on director compensation, board independence and share utilization. Acted as a trusted advisor to my clients, consulting across financial services, retail and media & entertainment industries. -
Analyst - Equity Capital MarketsWachovia Securities Feb 2004 - Apr 2005San Francisco, California, UsCreated equity pitch books with detailed valuation analysis of consumer and retail companies used to market IPO and follow-on deals to institutional investors. Collaborated with cross-functional teams to complete 14 Wachovia led equity deals in 2004 to raise $12.2 billion in proceeds. -
Analyst, Compensation And Rewards ConsultingMercer Oct 2002 - Jan 2004New York, Ny, UsAdvised clients on compensation and rewards. Increased retention rates by evaluating and benchmarking clients’ compensation structure against the competitive market. Led focus groups to understand retention challenges and developed recommendations. -
Summer Intern, Marketing Department, Real Estate TeamExxonmobil Jun 2001 - Aug 2001UsDelivered ROI analyses to educate Marketing Managers on the optimal investment level for existing and new franchisees' locations.
Sylvia Thomas Skills
Sylvia Thomas Education Details
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The Wharton SchoolLeadership Program -
Nyu Stern School Of BusinessMarketing And Entrepreneurship -
Washington And Lee UniversityEconomics
Frequently Asked Questions about Sylvia Thomas
What company does Sylvia Thomas work for?
Sylvia Thomas works for Ralph Lauren
What is Sylvia Thomas's role at the current company?
Sylvia Thomas's current role is Senior Director, Customer Insights and Experience (CIX), North America Marketing.
What is Sylvia Thomas's email address?
Sylvia Thomas's email address is sy****@****gap.com
What is Sylvia Thomas's direct phone number?
Sylvia Thomas's direct phone number is (800) 333*****
What schools did Sylvia Thomas attend?
Sylvia Thomas attended The Wharton School, Nyu Stern School Of Business, Washington And Lee University.
What are some of Sylvia Thomas's interests?
Sylvia Thomas has interest in Arts And Culture.
What skills is Sylvia Thomas known for?
Sylvia Thomas has skills like Strategy, Digital Marketing, Marketing Strategy, Analytics, Cross Functional Team Leadership, Financial Analysis, Strategic Planning, Business Development, Marketing, Business Strategy, Market Analysis, Social Media Marketing.
Who are Sylvia Thomas's colleagues?
Sylvia Thomas's colleagues are Phiya Castillo, Tam Brian, James Moffatt, Roger(Huangrui) Ren, Nathan Mccain, Nick Derevjanik, Alicia Black.
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