Sylvia Thomas

Sylvia Thomas Email and Phone Number

Senior Director, Customer Insights and Experience (CIX), North America Marketing @ Ralph Lauren
New York, NY, US
Sylvia Thomas's Location
Greenwich, Connecticut, United States, United States
Sylvia Thomas's Contact Details

Sylvia Thomas work email

Sylvia Thomas personal email

n/a

Sylvia Thomas phone numbers

About Sylvia Thomas

Marketing and Product Leader with deep CRM, Loyalty, Consumer Engagement and Digital experience at Fortune 500 brands such as Estee Lauder, Gap and American Express. Both a P&L owner and people leader of global teams, I bring to market new product and marketing experiences across the B2C and B2B2C landscape.

Sylvia Thomas's Current Company Details
Ralph Lauren

Ralph Lauren

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Senior Director, Customer Insights and Experience (CIX), North America Marketing
New York, NY, US
Website:
ralphlauren.com
Employees:
20607
Sylvia Thomas Work Experience Details
  • Ralph Lauren
    Senior Director, Customer Insights And Experience (Cix), North America Marketing
    Ralph Lauren
    New York, Ny, Us
  • Mac Cosmetics
    Director, Global Omnichannel Marketing, Crm And Loyalty
    Mac Cosmetics Jun 2021 - Present
    Us
  • Sylvia Thomas Consulting
    Marketing Consultant, Focused On Customer Retention, Crm And Loyalty
    Sylvia Thomas Consulting Oct 2016 - May 2021
    Worked at several companies, filling in for executives who were on extended leave. Some of my bigger engagements were at the following companies:FULLBEAUTY Brands, Vice President LoyaltyMattel, Inc., Senior Brand ManagerGap Inc., Director of Marketing, NA Commercial Planning
  • Fullbeauty Brands
    Vice President, Customer Loyalty
    Fullbeauty Brands Jan 2020 - Jul 2020
    New York, Ny, Us
    Led the Loyalty team at FullBeauty Brands, a portfolio of eight plus-size brands. Developed targeted loyalty initiatives to drive membership growth, engagement, retention and LTV across the eight portfolio brands. Re-branded and re-launched the company’s PLCC (private label credit card) program, with a consumer-first mindset, based on competitive research, focused group results and a test-and-learn approach. Managed and led cross functional relationships with internal stakeholders to ensure the omni loyalty experience was consistent. Constantly evaluated the program’s KPIs, conducted a/b testing, delivered results & recommendations to the Leadership Team.
  • American Express
    Senior Manager, Loyalty Partnerships
    American Express Apr 2014 - May 2016
    New York, Ny, Us
    Developed, led and implemented launch strategy to overhaul the digital rewards experience. Managed multi-million dollar loyalty partnerships across Retail and Entertainment merchants. Led complex contract negotiations with key partners, and manage across large internal and external stakeholder groups.
  • American Express
    Senior Manager, Marketing And Consumer Insights - Travel Industry
    American Express Oct 2010 - Mar 2014
    New York, Ny, Us
    Developed and pitched marketing strategy for large global merchants based on customer insights. Activated multi-million dollar cross-channel, digital marketing campaigns that satisfied partner needs, and contribute to American Express and partner long-term profitability.
  • Clinique
    Assistant Manager, Skincare
    Clinique Apr 2010 - Oct 2010
    New York, Ny, Us
    Managed three of Clinique’s top global brand franchises and one Asian franchise. My portfolio included Clinique’s #1 best selling product. Owned the brands’ P&L and global marketing strategy, and worked cross functionally to successfully manage the portfolio.
  • Towers Watson
    Consultant
    Towers Watson Apr 2005 - Aug 2009
    London, England, Gb
    Advised clients on executive compensation, broad-based rewards programs, performance management and corporate governance regulations with a specific focus on director compensation, board independence and share utilization. Acted as a trusted advisor to my clients, consulting across financial services, retail and media & entertainment industries.
  • Wachovia Securities
    Analyst - Equity Capital Markets
    Wachovia Securities Feb 2004 - Apr 2005
    San Francisco, California, Us
    Created equity pitch books with detailed valuation analysis of consumer and retail companies used to market IPO and follow-on deals to institutional investors. Collaborated with cross-functional teams to complete 14 Wachovia led equity deals in 2004 to raise $12.2 billion in proceeds.
  • Mercer
    Analyst, Compensation And Rewards Consulting
    Mercer Oct 2002 - Jan 2004
    New York, Ny, Us
    Advised clients on compensation and rewards. Increased retention rates by evaluating and benchmarking clients’ compensation structure against the competitive market. Led focus groups to understand retention challenges and developed recommendations.
  • Exxonmobil
    Summer Intern, Marketing Department, Real Estate Team
    Exxonmobil Jun 2001 - Aug 2001
    Us
    Delivered ROI analyses to educate Marketing Managers on the optimal investment level for existing and new franchisees' locations.

Sylvia Thomas Skills

Strategy Digital Marketing Marketing Strategy Analytics Cross Functional Team Leadership Financial Analysis Strategic Planning Business Development Marketing Business Strategy Market Analysis Social Media Marketing Digital Strategy

Sylvia Thomas Education Details

  • The Wharton School
    The Wharton School
    Leadership Program
  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Marketing And Entrepreneurship
  • Washington And Lee University
    Washington And Lee University
    Economics

Frequently Asked Questions about Sylvia Thomas

What company does Sylvia Thomas work for?

Sylvia Thomas works for Ralph Lauren

What is Sylvia Thomas's role at the current company?

Sylvia Thomas's current role is Senior Director, Customer Insights and Experience (CIX), North America Marketing.

What is Sylvia Thomas's email address?

Sylvia Thomas's email address is sy****@****gap.com

What is Sylvia Thomas's direct phone number?

Sylvia Thomas's direct phone number is (800) 333*****

What schools did Sylvia Thomas attend?

Sylvia Thomas attended The Wharton School, Nyu Stern School Of Business, Washington And Lee University.

What are some of Sylvia Thomas's interests?

Sylvia Thomas has interest in Arts And Culture.

What skills is Sylvia Thomas known for?

Sylvia Thomas has skills like Strategy, Digital Marketing, Marketing Strategy, Analytics, Cross Functional Team Leadership, Financial Analysis, Strategic Planning, Business Development, Marketing, Business Strategy, Market Analysis, Social Media Marketing.

Who are Sylvia Thomas's colleagues?

Sylvia Thomas's colleagues are Phiya Castillo, Tam Brian, James Moffatt, Roger(Huangrui) Ren, Nathan Mccain, Nick Derevjanik, Alicia Black.

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