Responsible for strategic development of FindAnyFilm and the Moments Worth Paying For campaign with the objective to engage the consumer and interrupt the user journey into infringement via the incorporation of digital innovations across marketing and technology. Working across the following areas: - Working with industry stakeholders and using consumer behaviour data to shape strategies of FindAnyFilm project and Moments Worth Paying For campaign against an objective to drive category revenues and reduce infringement. - Establishing third party partner relationships for FindAnyFilm.- Overseeing the delivery of the FindAnyFilm project, including agency management, contract negotiations, technical delivery, marketing and budgets. - Executing the successful Moments Worth Paying For campaign, including content negotiations with studios, creative development, production and delivery, marketing, communications and budgets. - Ownership of key media partner relationships to deliver on going campaign support.- Responsible for achieving a £10m media value for the Moments Worth Paying For campaign, by maximising exposure with media partners and developing new relationships to secure further reach. - Proactive and reactive member support - Supporting the Chief Executive as part of the leadership team and aiding the continuous development of the organisation. - Recruiting, managing and developing direct report.

New responsibilities include: - Management of the Youth Outreach, non-curriculum project- Management of bought and owned media plans – including reporting- Production and management of digital assets for use in cinema, outdoor, and digital media campaigns- Manage the Parents strand of PR activity, leading on cross industry relationships with Music, Games, Publishing and Sport.- Managing the implementing of the inform strand of PR alongside agencies- Daily data cleansing on the Findanyfilm.com database - CMS management for the Findanyfilm.com site- Management of new feed integrations into the Findanyfilm.com site and maintaining feed relationships- Managing the ad inventory on Findanyfilm.com

To support the Director General in the development and implementation of the Industry Trust pro-copyright/anti-piracy communications strategy, including delivery of marketing initiatives and financial management.