• Intervened and partnered with senior management to realign the global company experiencing challenges with high turnover, sales decline, and a difficult economic context.• Led sales, manufacturing, distribution, logistics & product development for the international division; • • Directed a lean team of 5 who generated multi-millions growth across 60 countries• Reengineered operational processes, sales strategies, and corporate vision during a period of integrations• Redefined product categories, pricing, and offerings to focus on core USPs; simplified the product development approach with improved quality levels, meeting customer expectations & cost targets• Re-established relationships & trust with international distributors to solidify confidence in the product portfolio.• Secured distribution channels in new markets (LATAM & EU), removing barriers to entry for a multi-brand portfolioKey Achievementso Achieved YoY double digit growth (2021 - 23%; 2020 – 12%) that halted financial losseso Relaunched a major product category across multiple countries by repairing the neglected distribution networkso Led the launch of 2 new products after completing their development & production startup, per forecasted demando Moved into the role of Vice-President of Supply & Logistics following an unexpected departure to “stop the bleed”; maintained operations while saving the employment of the affected staff

• Created a start-up that relaunched the distribution of a specialized niche baby product in North America• Launched a sister company to distribute & market complimentary innovative brands through secured distribution networks with all major distributorsKey Achievementso Achieved multi-millions annual sales by Year 2 for the niche baby product aloneo Drove the startup to profitability within 15 months through leadership & strong stakeholder partnershipso Generated $1MM in incremental sales by establishing an online retail business and sales through Amazon

• Earned a promotion in recognition of growing the organization from a 2-person operation (1999) with $3MM in sales into the world’s largest baby monitor and diaper disposal product manufacturer, with 28 associates & multi millions in sales.• Managed the major relocation project to house all staff in a new centralized head office, 3X times larger in footprint•Restructured the company into a sales-oriented organization from one being focused on manufacturing✓ Redefined the role of the Marketing team & its leadership to better reflect the organization’s new mission✓ Reorganized the Sales Force & hired the right profiles for Sales Director & Account Management✓ Directed the realignment of all departments to a sales mentality (Finance, Accounting, Customer Service)Key Achievementso Introduced management best practice, lean management techniques & automation of operationso Transformed the organization into a remarkably well-tuned operation that achieved multi-millions in sales per employee

Managing Director (2003-2012) Created a more efficient multi-business management system in 2003 by structuring a holding company with subsidiaries. Developed relationships and managed negotiations for the highly profitable sale of an acquisition within 18 months. Director Finance (2001-2003)• Directed all financial responsibilities including accounting, P&L analysis & budget management• Negotiated license agreements, contracts & other legal transactions in partnership with the legal departmentDirector, Administration & Finance (1999-2001)• Led operations as the first employee for the startup ($5MM); Recruited, hired & trained all staff• Structured the operational framework; established manufacturing, marketing and administrative divisions

Directed office operations for a startup funded by the Danish Corporation NEG Micon, manufacturer of wind turbines.Overhauled the structure of the Montreal office; hired new staff, managed equipment imports, and established new manufacturing facilities.