I'm an ethologist, a consultant in Innovation and a customer insights & experience expert. Based in Paris, my expertise mainly lies in 2 areas: 1- The assessment and analysis of habits and behaviors, which I decode in order to provide a thorough understanding of customers’ needs and expectations 2- Creativity group and focus workshops facilitation aimed at consumers, end-users and top decision makers. I'm an expert practitioner of using the Design Thinking Process in order to initiate and foster user & customer-centered innovation. All starts with an immersion in users’ behavioural patterns, an acute observation of their habits to be later questioned in order to understand the principles which underly the customer experience, and identify the «moments of Truth» from which the Innovation Processshall stem. I have been operating in a number of different and specialized sectors (the luxury industry, cosmetics, the food industry, the transport sector, ... ) for renowned clients such as L’Oréal, Chanel, PSA Peugeot Citroen, ...Key skills :Observations ( participant observation or non-intrusive observation, direct or video recording)In-depth interviews (with different questionning approaches )Focus group (triad or more)Creative sessions (consumers, experts, I&R teams)Concept writingVideo editingKey words: user experience, observation, reality, understanding, immersion, behaviours, insights, ...Website : www.endorphin.fr