Sylvie Taburel Email & Phone Number

Paris

Développement des ventes et de l’image de marque de la société ; mise en oeuvre des actions marketing 360 permettant le recrutement de nouveaux clients B to C et leur fidélisation, sur tous les canaux (print, web, réseau parkings…). Encadrement de 4 personnes et suivi du Budget annuel Marketing.Elaboration de la politique Marketing et Communication de SaemesDéfinition et actualisation du plan Marketing, Communication et Digital annuel, pour tous les parkings Saemes, avec si besoin mise en place d'actions localesRecrutement clients BtoB & BtoC (mailings, flyers, téléprospection, affichage…) & Fidélisation clients abonnés et horaires (guide du réseau, guide des abonnés, offres de fidélité…)Définition et mise en œuvre des actions de partenariat et des salons BtoB (Parkopolis, Salon des Maires...)Pilotage du site internet Saemes, du référencement naturel et payant, des réseaux sociaux et de la plateforme OpenDataDéfinition de la communication Corporate : Presse, Affichage, Rapport AnnuelDéfinition de la Communication dans le Réseau parkings : régies publicitaires, sonorisation, décorations, affichages tarifs Gestion des Relations Presse Mise en place et suivi d’indicateurs de performances et de ROI des actions Marketing, ainsi que de retours d’expérience sur les actions de partenariat et les salons BtoB.Analyse du marché, de la clientèle et de la concurrencePilotage des études de satisfaction-clients et études de notoriétéDéfinition et déclinaison de la charte graphique de l’entreprise, et contrôle de son application au sein du Service pour les outils créés (mailings, site web, affiches, rapport annuel…)Développement de nouveaux produits et services (nouveaux partenaires de réservation internet, services complémentaires au stationnement…)

Région De Paris, France

- Definition and management of the Marketing Strategy : quantitative and qualitative surveys (brand, customers, prospects, market), guidelines for brand’s plateform and positioning, strategic marketing planning - Definition and implementation of the annual in-store marketing and promotional program for Europe : acquisition plans, optimization of the traffic, shopping experience and conversion in stores, multi-channel strategy & communication materials development (e-mailing, mobile, print), POS events management, dashboards and reports to facilitate sales and marketing compliance- Customer relationship strategy (CRM): customer database auditing, definition of KPIs for CRM activities and performance reportings, seasonal CRM action plans, best practices implementation for database marketing processes, measurement, data capture and qualification, development of CRM platforms and solutions with IT teams, CRM functional training material for sales teams, recommendations for database segmentation and loyalty program- Coordination with European regions : recommendation of marketing and CRM tools and strategies and adjustments depending on local specifics- Project management : creation of an ambassadors’ club with an advocacy program, implementation of street marketing operations, development of a gift card- Planning and implementation of a 700 000 euro budget and management of a 2 member team.

Neuilly Sur Seine

- Customer Relationship Management : analysis of database marketing processes, measurement, data capture and qualification, definition and implementation of a client development strategy across all channels and touch points for Thierry Mugler and Azzaro, CRM programs (online and offline), assets and guidelines, seasonal action plans for brands and retailers (Sephora, Marionnaud, Nocibé….), CRM performance reportings- Digital Strategy : eCommerce strategy for brands’ websites (Mugler and Azzaro) and for eRetailers, optimization of the traffic, shopping experience and conversion of the brands’ eCommerce sites, animation plans and assets, dashboards and P&L reports- Community Management and Social Media Assessment : content creation and campaign development on Facebook French Pages for Mugler et Azzaro - Coordination of Customer Service department - Planning and implementation of a 2,5 million euro budget and management of a 4 member team.

France

- Definition and implementation of the annual Marketing Plan (France and Belgium) : Product and Pricing strategy, in-store promotional program, merchandising and packaging design, communication strategy with POS tools and advertising media (newspapers, billboards, direct mail, mobile phone applications).- Customer relationship strategy (CRM): creation of a loyalty Card, development of a brand loyalty program, database segmentation, customer acquisition and revenue generation, mailing, e-mailing, e-catalogues, websites. → 656000 cards created in 2 years, 32% of customers and 41% of sales revenues- Press Relations Management : direct interface with journalists, creation of press kits, organisation of press events- Planning and implementation of a 4 million euro budget and management of a 5 member team.

France

- Definition and management of the Marketing Strategy : Retail Concept, Brand Identity, Marketing Plan.- Market Research and Product Development: consumer and market analysis, product and pricing strategy, market segmentation, definition of Fashion Collection plans.→ Definition of an innovative segmentation for Women, Men and Children Collections - Communication : in-store marketing program and advertising media strategy (Radio, newspapers, billboards, television), in-store communication tools , brochures and Press Relations. - CRM : Brand Loyalty Strategy , customer segmentation and database analysis, customers acquisition and revenue generation, mailing / SMS/ e-mailing and website comms and advertising.→ + 35% cards created in 2 years, 24% of customers and 32% of sales revenues- Planning and implementation of a 2,5 million euro budget and management of an 8 member team of executives.

France

- Definition and management for the brand positioning and the communication strategy.- Organisation of Photo Shootings and creation of communication tools : catalogues, leaflets, window decoration.- Definition and implementation of the in-store marketing program (France and Belgium), promotional campaigns, customer events and Press Relations.- Planning and execution of a 2 million euro budget and management of a 3 member team.

France

- POS strategy : promotional offers and POS promotional tools for all the various types of retailers - Retailer Communication: trade-promotion, catalogues, direct marketing, advertising : newspapers, radio, billboards...

France

Recommendation and implementation of promotional campaigns, work with creative teams, budget management.

Edhec, Marketing/Marketing Management, General, Graduated 1997

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Education record

Toeic, Anglais, Score Toeic = 985 En Mai 2016

Webmarketing Et E-Commerce - Fondamentaux Du Marketing Digital