Fuelmyblog started initially as an idea between two new bloggers. In a matter of a few weeks it evolved into a project that led to the popular social network it is now amongst the blogging community.My role was to start a community from scratch with zero marketing budget. I used my blog and internet ethic to start a conversation with other bloggers equally looking for somewhere to talk in a spam free environment. Within months we had developed a strong nuclear network of loyal Fuelmyblog enthusiasts.The community has grown organically and now has over 100 000 users with a database of over 1.5 million blogs. We are able to link bloggers to products and manage regular campaigns for companies willing to create a conversation about their brands.