Responsible for the delivery of in store marketing, co-op advertising, PR activities, sales campaigns, merchandising and brand awareness initiatives across Canada, in both English & French.- Responsible for the delivery of all marketing initiatives that took place in the country for the wholesale channel of the business (400+ stores), leading up to sales target achievement annually.- Manage successfully the makeover of 32 key stores across the country, within 2 months, in accordance with the new global fixture and brand guidelines.- Implement and deliver the production of 40+ custom windows seasonally, with the result of being used as best practice across global markets.- Streamline the in store collateral (POS) order process through the creation of the POS Guide, providing sales managers and customer service team with easy access to product information, to ensure service and delivery to 400+ stores.- Source and write content of a monthly national retailer newsletter with an average open rate of 37% (average industry of 22%), in both English & French.- Engage with local retailers across the country by organizing 10 annual successful training events for staff.

Responsible for a portfolio of 15+ clients, including corporate, not-for-profit and government organizations in developing and implementing communication strategies in accordance with client objectives, budget and timeline.- Supervise a 6+ team (designers, production artists, developers & project coordinators) in the delivery of provincial and local projects, such as brand identities, integrated advertising campaigns, websites and publications- Develop and deliver the re-branding and positioning of a major Quebec City shopping mall (part of 20 VIC Management Inc.) by launching a successful integrated marketing campaign- Develop and maintain strong relationships with external providers to maximize project quality, effectiveness and costs.

Responsible for planning and developing operations for the 12,000 selected torchbearers and ensuring the delivery of a world class Olympic experience that will engage and unify the entire country in a journey of 106 days around Canada.- Conceptualize, write and develop all collateral required for each communication touchpoints with torchbearers throughout their journey (contest ideas & guidelines, online database & application form, announcement & logistic letters, briefing script, torchbearer profiles)- Collect and assign data from 120+ stakeholders (games-wide sponsors, government partners, communities, sport associations) in accordance to their respective programs and partnership rights- Source, implement, train and manage the Torchbearer Service Centre (external team of 10+ employees) by setting up a call centre & distribution centres (information package & uniforms)- Source and manage a team of 24 hosts & shuttle drivers to engage and guide torchbearers throughout the 106 days without compromising the relay operations.- Traveled extensively across Canada representing the Olympic Organizing Committee (visited over 1,000 communities in 106 days, covering 45,000 km - the longest national relay ever held)

Responsible for engaging with the Vancouver francophone community in delivering artistic and educational events.- Source and manage teams & providers (20+), including volunteers (40+), required for the delivery of the most important francophone musical festival in Vancouver- Participate in the planning and delivery of the local chapter of the national music festival Coup de coeur francophone focusing on the discovery of emerging francophone talents- Develop and promote educational activities and workshops for the Francophone community (French classes, writing workshops, dance classes, story time, after school help, etc.)- Recruit, manage and supervise the communications team (3 staff) and the execution of the communication plans and collateral for all activities of the Centre

- Develop and execute communication plans for corporate and non-profit organizations- Engage in media relations during events and product launches- Write communication documents such as communication plans, press releases, news articles, ads

- Coordinate projects such as brand identities, annual reports, advertising campaigns, conception and production of promotional booths- Manage internal and external resources (designer studios, suppliers, clients)- Establish and maintain budgets for clients