• Head the team from overall strategy planning to daily operation, to strengthen company’s brand awareness & recognition, further enhancing company’s power of influence• Identified target groups and refreshed brand positioning and strategies to sustain future business growth; ensure the updated corporate image and messages to be applied across brand touchpoints• Led the development of corporate identity and brand guidelines• Established the ground rules for corporate external/ internal communication and handled PR crisis• Initiated report on company’s power of influence as inputs to brand and marketing strategies

• Responsible for BU’s Marketing/ EC/ IC strategy planning and execution; led the communications team and ensured the planning and activities were carried out and well aligned with BU's goals in order to strengthen visibility and thought leadership through various channels; key marketing events including Mobile World Congress, Broadband World Forum and Ultra-broadband Forum• Developed BU-level marketing program framework, created and unified key messages and tone• Led the creation of eye-catching and insightful content to be used in different channels• Managed media budget and supervise communications outlets (owned/paid/earned), from content creation, publishing to KPI measurement• Reviewed and provided guidance on branding related materials, strengthening brand identity• Managed news process, from content creation to publishing and result measurement• Planned and organized media activities, including press conference, media roundtable and 1:1 interview, to deliver company’s perspectives and increase share of voice• Directed and host CXO interviews; developed customer success stories• Developed handbook for external communications, especially on press release, media activity and social media, and held workshops to improve team’s capabilities

• Worked closely with presales, sales and solution teams to identify company key growth areas and to develop right mix of marketing messages and platforms, driving company's mid/long-term business growth• Established and strengthened company positioning through marketing activities in new targeted areas: jointly held smart transportation world café event with government institution to build corporate awareness in smart city domain• Organized customer workshops on a regular basis or by request to share market trends and latest product/service solutions• Created, maintained and enhanced Business Intelligence reports to cater different needs• Drove customer satisfaction program to identify improvement areas and gap to competitors• Supported customers, employees and other stakeholders to understand company’s vision and product/service solutions through different activities and channels• Managed regional branding assets

• Initiated, planned and executed activities through effective channels to engage employees and to secure strategies, targets and brand communication with leadership’s support• Promoted brand identity, values and company culture through various activities to newcomers and brand ambassadors• Localized and led branding campaigns to engage brand ambassadors and all employees • Drew up and executed digital media strategy planning, integrating channels including internet, intranet, Facebook and YouTube, to support company long-term goal and to propagate company’s vision to external and internal audiences• Improved social media tactics, especially Facebook, by monitoring and analyzing fans’ behavior from backend platform• Maximized efforts with limited resources by integrating on-line/off-line activities• Headed cross-functional virtual team to facilitate communications activities• Localized CSR report; brainstormed and directed local CR activities to support key stakeholders: co-organized a blood donation with key customer; first time to hold CR initiative activity with customer• Ran project-based and recurrently supported activities for regional Communications and Marketing team

• Identified next-generation products by researching current WiMAX/LTE markets, customer feedback and mobile consumer behavior

• Researched and prepared market dynamics report on Taiwanese telecom market to identify current barriers and new business opportunities; presented findings to Ericsson Taiwan President• Interviewed clients to gather technical feedback of 4G network implementation as inputs to success stories that published on intranet• Proposed potential corporate social responsibility activities (ie. Internet access for school children in remote areas) that aligned with Ericsson Global CSR initiative to President and Marketing team

• Managed 8 agricultural commercialization projects, involving over 30 agricultural technologies, for government research institutes; recommended improvements to align market entry plans to current market conditions and opportunities• Co-developed a 200 page report focused on agricultural product value chain, technology and marketing analysis, report is used as a tool for coaching our clients

• Managed 4 international technology exhibition projects: Techno-Frontier (Japan), EVS 20 (USA), EVS 21 (Monaco) and Hannover Fair (Germany)• Managed 3 product development projects: hand-held mouse, battery charger and electric vehicle• Researched global intellectual property rights database to protect company’s intellectual capital and avoid patent infringement• Prepared and managed more than 400 patent applications• Established patent electronic document database; facilitated document processing and reduced document processing time by over 30%