Sylvie (Yi-Chia) Su Email & Phone Number

Hong Kong

• Head the team from overall strategy planning to daily operation, to strengthen company’s brand awareness & recognition, further enhancing company’s power of influence
• Identified target groups and refreshed brand positioning and strategies to sustain future business growth; ensure the updated corporate image and messages to be applied across brand touchpoints
• Led the development of corporate identity and brand guidelines
• Established the ground rules for corporate external/ internal communication and handled PR crisis
• Initiated report on company’s power of influence as inputs to brand and marketing strategies

Shenzhen, Guangdong, China

• Responsible for BU’s Marketing/ EC/ IC strategy planning and execution; led the communications team and ensured the planning and activities were carried out and well aligned with BU's goals in order to strengthen.
• Developed BU-level marketing program framework, created and unified key messages and tone
• Led the creation of eye-catching and insightful content to be used in different channels
• Managed media budget and supervise communications outlets (owned/paid/earned), from content creation, publishing to KPI measurement
• Reviewed and provided guidance on branding related materials, strengthening brand identity
• Managed news process, from content creation to publishing and result measurement

New Taipei City, Taiwan

• Worked closely with presales, sales and solution teams to identify company key growth areas and to develop right mix of marketing messages and platforms, driving company's mid/long-term business growth
• Established and strengthened company positioning through marketing activities in new targeted areas: jointly held smart transportation world café event with government institution to build corporate awareness in smart.
• Organized customer workshops on a regular basis or by request to share market trends and latest product/service solutions
• Created, maintained and enhanced Business Intelligence reports to cater different needs
• Drove customer satisfaction program to identify improvement areas and gap to competitors
• Supported customers, employees and other stakeholders to understand company’s vision and product/service solutions through different activities and channels

New Taipei City, Taiwan

• Initiated, planned and executed activities through effective channels to engage employees and to secure strategies, targets and brand communication with leadership’s support
• Promoted brand identity, values and company culture through various activities to newcomers and brand ambassadors
• Localized and led branding campaigns to engage brand ambassadors and all employees
• Drew up and executed digital media strategy planning, integrating channels including internet, intranet, Facebook and YouTube, to support company long-term goal and to propagate company’s vision to external and.
• Improved social media tactics, especially Facebook, by monitoring and analyzing fans’ behavior from backend platform
• Maximized efforts with limited resources by integrating on-line/off-line activities

Taipei City, Taiwan

• Identified next-generation products by researching current WiMAX/LTE markets, customer feedback and mobile consumer behavior

Taipei City, Taiwan

• Researched and prepared market dynamics report on Taiwanese telecom market to identify current barriers and new business opportunities; presented findings to Ericsson Taiwan President
• Interviewed clients to gather technical feedback of 4G network implementation as inputs to success stories that published on intranet
• Proposed potential corporate social responsibility activities (ie. Internet access for school children in remote areas) that aligned with Ericsson Global CSR initiative to President and Marketing team

Taipei City, Taiwan

• Managed 8 agricultural commercialization projects, involving over 30 agricultural technologies, for government research institutes; recommended improvements to align market entry plans to current market conditions and.
• Co-developed a 200 page report focused on agricultural product value chain, technology and marketing analysis, report is used as a tool for coaching our clients

Taipei City, Taiwan

• Managed 4 international technology exhibition projects: Techno-Frontier (Japan), EVS 20 (USA), EVS 21 (Monaco) and Hannover Fair (Germany)
• Managed 3 product development projects: hand-held mouse, battery charger and electric vehicle
• Researched global intellectual property rights database to protect company’s intellectual capital and avoid patent infringement
• Prepared and managed more than 400 patent applications
• Established patent electronic document database; facilitated document processing and reduced document processing time by over 30%

Certificate, Business Analytics: From Data To Insight

Mba & Msis, Marketing And Strategy; Information System

Activities and Societies: Fashion Business Club (First-year Representative), Chinese MBA Association (First-year Representative) •.

French

Bba, International Trade & Finance