Sylvine Bourel Email & Phone Number

Napa Valley

By integrating resources, promoting marketing, enhancing brand influence and sales performance, we can achieve win-win business opportunities

St Emilion

Représenter au quotidien le Château et être le point de contact principal pour toute activité commerciale et marketingDévelopper la notoriété des vins du Château : UGCB, presse & réseaux Animer l’activité livrable auprès de la Place de BordeauxGestion des campagne Primeurs

Bordeaux

Purchase Bordeaux Grands Crus and a selection of Fines Wines from Europe and USADefine and implement a global purchase / sales / marketing strategyTrain the sales team, be their key support, monitor the quantitative and qualitative commercial resultsMonitor the stock and its valuationCommunicate and create synergies with key Chateaux and EstatesLead the marketing team with a more consumer perspective Advise and define a new ERP (SAP)Work with a strong sustainable and social resposanbility focus

Bordeaux, Nouvelle-Aquitaine, France

-- Domestic and export sales management, -- French and English spoken press relation-- Launch of the brand Domaine de Fontbonau: label and bottle choice, creation of marketing materials(website, brochure ...), distribution, billing and payment tracking.

Région De Bordeaux , France

Managing and seeking new importers mostly in Asia (China, HK, Singapour, Japan, Korea, Philippines) Selecting a portfolio of Petits Chateaux,offers and purchasesPurchase and sales of GCC En Primeur and livrables

Shanghai City, China

-- Organization of auctions-- Bordeaux En Primeur purchase as well as implementation of the sales campaign for privates customers-- Supply and stock management of Grands Crus, setting up promotions, organization of events (wine tasting and dinners)

Pauillac

Interim period during a maternity leave-- Commercial offers, sales follow up with negociants and brokers-- Château visit for professionals

-- Definition of sales and marketing strategies and targets; negotiation of the marketing budget with wineries-- Communication and monitoring of these goals with the sales teams across China-- Assistance in setting up promotions with wine shops or big hotels and restaurants-- Communication with the French producers, events planning and press relations-- Internal training for all sales teams and external trainings for both professionals and privates

Duad - Diplôme Universitaire D'Aptitude À La Dégustation, Mention Bien

A key step towards a better understanding on how to describe a wine taste, what can influence its aromas and how to appreciate its value.

Advanced Level, Wine & Spirit Education Trust

Hsk Level 3, Chinese Language, 274/300

Master Of Business Administration - Mba, International Business/Trade/Commerce, Excellence

Diplome D'Ingénieur, Agriculture, Agroalimentaire, Marketing

Activities and Societies: Isavigne