Sylvio Ribeiro, Phd

Sylvio Ribeiro, Phd Email and Phone Number

Analytics Engineer | Team Leader @ Indicium
State of Rio Grande do Sul, Brazil
Sylvio Ribeiro, Phd's Location
Passo Fundo, Rio Grande do Sul, Brazil, Brazil
Sylvio Ribeiro, Phd's Contact Details

Sylvio Ribeiro, Phd work email

Sylvio Ribeiro, Phd personal email

About Sylvio Ribeiro, Phd

With a fascination for business, discovery, and science, I found the best of all worlds in data science and Business Intelligence.In 10 years in the market, I have developed countless strategic marketing plans with various scopes, objectives and for various industries. In academia, I learned not only how to use data, but how to understand it. Back in the market, I continue to learn new analysis techniques and the wonders of relational databases and dashboards. I can't wait to be able to explore more as a BI analyst.Quick facts:• My doctoral thesis was one of the first in Brazil to use 𝗚𝗣𝗧-𝟯 in the marketing context• My data skills include: 𝗣𝘆𝘁𝗵𝗼𝗻, 𝗡𝗟𝗣, 𝗣𝗼𝘄𝗲𝗿 𝗕𝗜, 𝗦𝗤𝗟, 𝗘𝘅𝗰𝗲𝗹 and still in infancy on cloud computing• I have deep knowledge and experience in the communication process, including cognitive mechanisms of message effects that affect attention, persuasion, and memory• I have written 800+ texts about business, consumer behavior, and self-development on my website - pequenoguru.com.br• I am a guest professor of marketing strategy and marketing management• Bonus: I am a prolific playlists makeron Spotify. The longest one is 56h+ long.If you love business, marketing, and data and are always up for a good chat, send me a shout: 𝘴𝘺𝘭𝘷𝘪𝘰.𝘳𝘰𝘴@𝘨𝘮𝘢𝘪𝘭.𝘤𝘰𝘮Translated with www.DeepL.com/Translator (free version)

Sylvio Ribeiro, Phd's Current Company Details
Indicium

Indicium

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Analytics Engineer | Team Leader
State of Rio Grande do Sul, Brazil
Website:
indicium.tech
Employees:
446
Sylvio Ribeiro, Phd Work Experience Details
  • Indicium
    Analytics Engineer | Team Leader
    Indicium
    State Of Rio Grande Do Sul, Brazil
  • Indicium
    Team Leader Data Analyst
    Indicium Sep 2024 - Present
    Florianópolis, Santa Catarina, Brasil
  • Indicium
    Data Analyst
    Indicium Jun 2023 - Sep 2024
    Florianópolis, Santa Catarina, Brasil
    • Collaboration with data teams at large corporations to solve analytics challenges• Development of ad-hoc analyses to answer business questions and provide valuable insights, making easier the decision-making process• Creation of complex dashboards and reports on Power BI and Tableau.• Data warehouse modeling with dbt• Support to ELT / ETL processes• Adherence to the Modern Data Stack approach• Educational support as a teacher, tutor, and content creator.
  • Universidade Federal Do Rio Grande Do Sul
    Phd Student In Marketing
    Universidade Federal Do Rio Grande Do Sul Mar 2018 - Sep 2022
    Porto Alegre, Rio Grande Do Sul, Brasil
    Full-time Ph.D. student and researcher.• My dissertation was one of the first presented in Brazil to use GPT• 3 applied to marketing communication - I developed an original framework for creating marketing content for social media - Great learning about artificial intelligence, machine learning, NLP, and Python• Participation in conferences, seminars, and presentations.
  • Mml Desenvolvimento Imobliário
    Marketing Coordinator
    Mml Desenvolvimento Imobliário Jan 2018 - Aug 2018
    Passo Fundo E Região, Brasil
    In charge of marketing and advertising actions together with the communication agency, relationship with brokers and real estate agents, as well as promotional actions and market analysis.• Coordination of online and offline campaigns, both institutional and product/monitoring of results• CRM, structuring, and management of relationship rules and media and message strategies• Market analysis, consumption, competition, and monitoring of sales performance indicators• Implemented some tools seeking to make the decision more data-driven: calculation of CLV, satisfaction index, repurchase, collection and storage of customer data to trace the profile of consumers and get insights for the strategies of future developments
  • Universidade Federal De Santa Catarina
    Master'S Student In Marketing & Business Strategy
    Universidade Federal De Santa Catarina Mar 2016 - Feb 2018
    Florianópolis E Região, Brasil
    Full-time student and researcher.• Great learning about research methods, academic writing, and statistical analysis• Great learning about consumer psychology and human behavior • Participation in conferences, seminars, and presentations
  • Forza
    Brand Strategy Analyst
    Forza Sep 2012 - Mar 2016
    Passo Fundo Area, Brazil
    In charge of strategic brand and communication planning. My work provided input to the creative team and guided the companies' communication and marketing decisions. • Develop marketing, brand, and communication plans for companies in different stages of maturity and sizes • Develop rebranding strategies based on analysis of the organization, performance, and market positioning • Follow up on the brand post-launch through planning and monitoring of communication actions • As side projects, I made some presentations to the team about trends or concepts relevant to marketing and communication • During this period, I had a lot of contact with companies and professionals from different sectors and pains, which led me to know several tools, models, and metrics. I also developed my own brand planning methodology.
  • Grupo Rbs
    Sales Planning Analyst
    Grupo Rbs Jul 2009 - Mar 2012
    Caxias Do Sul, Rio Grande Do Sul, Brasil
    In charge of the commercial planning of products and new projects for the radio broadcasters of Grupo RBS. • Conceptualization, creation, and presentation of commercial projects for grid products, temps, and, events• Monitoring goals and objectives of ongoing projects• Support the commercial team with market analysis, consumption potential, and profile of the audience and consumers to provide sales arguments • I had the opportunity to make some presentations with market trends and concepts relevant to the day-to-day sales team

Sylvio Ribeiro, Phd Skills

Planejamento De Marketing Writing Social Media Public Speaking Creativity Marketing Communications Planning Market Planning Blogging Market Research Digital Marketing Advertising Strategic Planning Strategy Online Advertising Marketing Social Media Marketing Business Strategy Marketing Communications Marketing Strategy Copywriting

Sylvio Ribeiro, Phd Education Details

Frequently Asked Questions about Sylvio Ribeiro, Phd

What company does Sylvio Ribeiro, Phd work for?

Sylvio Ribeiro, Phd works for Indicium

What is Sylvio Ribeiro, Phd's role at the current company?

Sylvio Ribeiro, Phd's current role is Analytics Engineer | Team Leader.

What is Sylvio Ribeiro, Phd's email address?

Sylvio Ribeiro, Phd's email address is sy****@****ail.com

What schools did Sylvio Ribeiro, Phd attend?

Sylvio Ribeiro, Phd attended Universidade Federal Do Rio Grande Do Sul, Universidade Federal De Santa Catarina, Fgv - Fundação Getulio Vargas, Universidade Da Amazônia.

What are some of Sylvio Ribeiro, Phd's interests?

Sylvio Ribeiro, Phd has interest in Innovation, Culture, Environment, Education, Creative Advertising, Poverty Alleviation, Alternative Music, Strategic Planning, People`s Mind, Nature.

What skills is Sylvio Ribeiro, Phd known for?

Sylvio Ribeiro, Phd has skills like Planejamento De Marketing, Writing, Social Media, Public Speaking, Creativity, Marketing Communications Planning, Market Planning, Blogging, Market Research, Digital Marketing, Advertising, Strategic Planning.

Who are Sylvio Ribeiro, Phd's colleagues?

Sylvio Ribeiro, Phd's colleagues are Victoria Beira, Guilherme Coelho Deutschendorf, Rulyan Fernandes, Vitor Antoniazzi, Pamella Nazário, Jéssica Pires, Luana Verçosa.

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