Sylvio Ribeiro, Phd Email & Phone Number

State Of Rio Grande Do Sul, Brazil

Florianópolis, Santa Catarina, Brasil

Florianópolis, Santa Catarina, Brasil

• Collaboration with data teams at large corporations to solve analytics challenges
• Development of ad-hoc analyses to answer business questions and provide valuable insights, making easier the decision-making process
• Creation of complex dashboards and reports on Power BI and Tableau.
• Data warehouse modeling with dbt
• Support to ELT / ETL processes
• Adherence to the Modern Data Stack approach

Porto Alegre, Rio Grande Do Sul, Brasil

• Full-time Ph.D. student and researcher.
• My dissertation was one of the first presented in Brazil to use GPT
• 3 applied to marketing communication - I developed an original framework for creating marketing content for social media - Great learning about artificial intelligence, machine learning, NLP, and Python
• Participation in conferences, seminars, and presentations.

Passo Fundo E Região, Brasil

• In charge of marketing and advertising actions together with the communication agency, relationship with brokers and real estate agents, as well as promotional actions and market analysis.
• Coordination of online and offline campaigns, both institutional and product/monitoring of results
• CRM, structuring, and management of relationship rules and media and message strategies
• Market analysis, consumption, competition, and monitoring of sales performance indicators
• Implemented some tools seeking to make the decision more data-driven: calculation of CLV, satisfaction index, repurchase, collection and storage of customer data to trace the profile of consumers and get insights for.

Florianópolis E Região, Brasil

• Full-time student and researcher.
• Great learning about research methods, academic writing, and statistical analysis
• Great learning about consumer psychology and human behavior
• Participation in conferences, seminars, and presentations

Passo Fundo Area, Brazil

• In charge of strategic brand and communication planning. My work provided input to the creative team and guided the companies' communication and marketing decisions.
• Develop marketing, brand, and communication plans for companies in different stages of maturity and sizes
• Develop rebranding strategies based on analysis of the organization, performance, and market positioning
• Follow up on the brand post-launch through planning and monitoring of communication actions
• As side projects, I made some presentations to the team about trends or concepts relevant to marketing and communication
• During this period, I had a lot of contact with companies and professionals from different sectors and pains, which led me to know several tools, models, and metrics. I also developed my own brand planning methodology.

Caxias Do Sul, Rio Grande Do Sul, Brasil

• In charge of the commercial planning of products and new projects for the radio broadcasters of Grupo RBS.
• Conceptualization, creation, and presentation of commercial projects for grid products, temps, and, events
• Monitoring goals and objectives of ongoing projects
• Support the commercial team with market analysis, consumption potential, and profile of the audience and consumers to provide sales arguments
• I had the opportunity to make some presentations with market trends and concepts relevant to the day-to-day sales team

Ph.D., Marketing

Activities and Societies: GPMC – Marketing & Consumption Research LabDissertation: "Artificial Intelligence for Social Media Marketing.

Master'S Degree, Marketing & Strategy

Activities and Societies: NICO — Núcleo de Inteligência Competitiva Organizacional em Marketing e Logística.Research: "The impact of media.

Specialization Course, Business & Management

Undergraduate, Advertising & Communications

Final: "BRANDING - Conquering the Mind for Strong Brands Identity"