With a deep understanding of both the financial landscape and the digital marketing domain, we specialise in crafting tailored lead generation strategies that resonate specifically with the financial education sector. Our team of marketing professionals is well-versed in the unique challenges and opportunities within this niche. Whether you’re a financial educator aiming to reach a broader audience or an institution seeking to attract more students, we have the insights and expertise to drive your success.

Responsible for E-commerce strategy and implementation for 17 websites in different languages and 3 main brands – Color Confidence, grafipress and X-Rite EU. The aim of the strategy is to develop consistent customer experience across all the channels which will increase margin. Ability to deploy new e-commerce websites for the new vendors – transactional and informational. • Successfully redesigned and launched 4 new mobile optimized websites • Implemented SEO strategy • Optimized user’s journey• Improved reviews system• Designed and implemented new product page to improve user experience • Implemented one-page checkout • Improved and implemented abandoned basket campaign – decreased abandonment by 20%• Project managing new vendor’s websites implementation• Tailoring promotional offers as per market requirements and delivering it through e-mail marketing, Google Adwords and Facebook advertisement.• Optimized e-mail marketing campaigns• Creating Facebook shopping experience• Managing Digital Marketing Executive• Project managing promotional video content creation for improving brand awareness • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Platforms: Magento (expert level), Mailchimp, Basecamp, Google Adwords, Google Analytics, NetSuite, Alexa, Amazon

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns - launching very succesfull PPC campaigns• Define PPC strategy for a range of clients, including mobile and tablet campaigns• Manage large scale PPC budgets for a range of clients• Design, build and maintain our social media presence (20000 new Facebook followers within first month - @lawyermonthly & @financemonthly)• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Collaborate with agencies and other vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Manage and co-ordinate all activities relating to web and digital marketing activities as follows:• Ensure that all changes required to the various web sites are completed accurately by using Magento platform• To analysis Google Analytics and propose changes and improvements to the web site as and when appropriate.• Implement an SEO strategy• Report on all key activities and make recommendations • Manage Webinar programme and work with Product Manager to ensure that all key vendors are included. Prepare pre, during and post communication. Utilise digital tools to ensure maximum attendance.• Ensure that all PPC campaigns are implemented and monitored • Ensure that all changes to the websites are planned and added to the website.• Arrange all pre and post communication regarding the Webinar programme.• Work with the presenter to prepare the Webinar and subsequently ‘host’ the Webinar.• Co-ordinate all translations for the business to ensure it is delivered on time• Prepare and maintain processes for all key areas of responsibility including newsletter creation and approval, webinar pre, during and post activities, Google Adwords and adding new products to the web site. • Support other members of the Marketing Team for key events or activities such as the Photography Show.

Dubaimoon is a very strong classified and social web portal in Dubai. My responsibilities:• Working primarily with the sales and marketing departments• Develop the pipeline of new business coming in to the company. This requires a thorough knowledge of the marketplace and of the company's competitors.• Writing proposals and specifications• Contributing to new ideas and brainstorms• Keeping up to date with new trends/products• Working closely with the Graphic Design team• Ensuring deadlines are met• Deliver best practice across all marketing activity • Support the planning, and development of project management plans and schedules, activities, timeframes, resources, and requirement• SEO• Social Media advertisement• Content uploading• After one month of operation dubaimoon.com achieved more then 2.000.000 page views

• Assisting with marketing campaigns for high profile clients• Contributing to new ideas and brainstorms• Keeping up to date with new trends/products• Working closely with the Graphic Design team• Producing material which coincides with the regulations• Putting together digital campaigns• Ensuring deadlines are met• Using Google Analytics to provide web/media information for product managers.• Keeping up to date with current trends in social media developments• Development of social media within a business• Reporting on success of digital campaigns to make recommendations for improvements • Deliver best practice across all marketing activity

• Leverage/develop the portfolio of marketing tools and services Implement/manage marketing procedures and processes, evaluate existing practice and opportunities for standardization • Participate in determining the group marketing strategy with sales and product teams • Maintain corporate website periodically • Develop and implement marketing plan Initiate and propose positive push and pull activities with the sales team• Track all marketing initiatives and create weekly/monthly reports Review branding, positioning of the company to ensure impact and awareness

• Heyoo Dubai is a first “mandi & grill” restaurant offering real Gulf cuisine• Building brand which is now well known in whole Arab community in Poland• Maintaining and running the business• Dealing with customers • Taking responsibility for the business performance of the restaurant.• Analysing and planning restaurant sales levels and profitability.• Organising marketing activities, such as promotional events and discount schemes.• Planning and coordinating menus.• Coordinating the entire operation of the restaurant during scheduled shifts.• Managing staff and providing them with feedback.

This project is a business, culture and science cooperation between Gulf Countries and European Countries Detailed Project Preparation (also preparing all materials for web site)Marketing promotion (making logo, business cards, folders, etc)Promotion in Gulf Countries Contacts with clientsOperations, marketing, strategy, financing, creation of company culture

Work for a company with arabic perfumes - Desert Stars brand (www.desert-stars.eu) Concept preparation for companyPreparation financial and business planPreparation of detailed marketing planSearching for clientsCooperation with supplier from UAE

SAP ECC 5.0 & Sarbanes-Oxley compliant implementation by SAB Miller SA, second world biggest Brewery & Beverages supplier. Implementation for ca. 600 end users, covering FICO, SD, MM, BW modules, to be applied to 3 breweries and 16 locations countrywide.Special attention paid for Sarbanes-Oxley compliance and massive business change within the organisation.Assistant of Project Manager and member of Change Management Team:Participation in preparation of communication plan - for organizational change processPreparation of poster communication campaign related to Sarbanes-Oxley / SAP implementationProject issues and risks administrationPreparation of presentations for the Project ManagerTechnical environment: SAP ECC v5.0

for Saratovstroysteklo Joint-Stock Company (Russia), the float glass plant as contractor for Dipl.-Ing. Jacek Slowik GmbH Project devoted to optimization of technological processes and management in glass manufacturing.Personally involved in:Preparation of training materials (in Russian)Implementation of Lotus Notes and Domino Server IT systemsConcept preparation for company data knowledge and database structurePreparation of technological documentationPreparation of Change Management concept for SaratovstroystekloInternet marketing - promotion for Dipl.-Ing

for MILO, biggest Polish FMCG distribution and retail company (ca. 800 mil EUR turnover) as contractor for Dipl.-Ing. Jacek Slowik GmbH Project devoted to SAP Retail implementation.Personally involved in:learning the project structure and environmentparticipation in SAP training material preparationTechnical environment: SAP Retail v4.7 Training-on-the-job in District Court