Robert Symes Email & Phone Number

Ontario, Canada

Toronto, Canada Area

Managed marketing team of team of up to 10 employees, responsible for digital marketing, graphic design, sales support, web projects, circulation, data and e-deployment. -Developed winning strategies for new product launches, including multichannel campaigns and sales support programs. Successfully introduced new brands to Canada – boosting division revenue by 25%, as well as three Readers’ Choice programs with a 1,600% ROI.- Successfully set and managed team budgets, aligning resources against business needs.- Led design efforts and site architecture for the redevelopment of three websites, totalling 3.4 million impressions annually.- Responsible for all customer facing messaging and branding across Media Solution platforms, which deliver over 103 million annual impressions.- Identified in the top 10% of all people managers globally through employee surveys. Managed hiring processes, performance and compensation reviews, as well as created career development plans and resolved personnel issues.

Toronto, Canada Area

Creator of start-up corporation promoting craft beer in the GTA, showcasing over 75 venues and 35 breweries at 170 diverse events. Sold in 2018 to St. Joseph’s Media for a 1,300% ROI.- Managed all marketing activity, utilizing print, radio, and social media. PR activities resulted in earned media from Maclean's, Toronto Star, Sun, NOW, Metro, BlogTO, Torontoist, CityTV and CTV News. ----- Voted by City Council as an Event of Municipal Significance six times in a row, with John Tory launching the week in 2015 and 2016.- Created tiered pricing models, spurring annual customer revenue grow of 75%, while providing greater value and satisfaction for a minimal expense.- Paid and earned media drove huge YOY growth in event attendance and interest (1.9M impressions on Facebook and Twitter in 2014), participating businesses (110% growth since 2010) and revenue (900% ROI in year one). - Successfully collaborated with brewery and crown partners to develop and release official TBW beers through the LCBO from 2015 onwards.

Toronto, Canada Area

Led all marketing initiatives outside of Canada, supporting seven US Sales representatives and one international, with revenue of $370 million.- Created a comprehensive American market strategy, including the identification of key segments, the balance of building awareness and immediate acquisition, and the pricing and promotion approach required to generate response. Delivered $4.7M in directly attributed revenue against a budget of $950k by combining digital and traditional marketing, content generation, and trade shows. - Provided sales support tailored to the needs of each territory, including adapting segment focus, developing research, and creating company-specific business cases. This increased lead generation, while boosting sales cycle value by 30% and decreasing close time.Innovated new approaches to media including paid social, where piloting LinkedIn Advertising Solutions led to a click-through-rate eight times higher than the company benchmark.- Designed content marketing strategy to increase the value of new and existing materials by pushing content to different audiences and platforms, and by adapting it to enable new sales conversations. Identified gaps and created new content, including a magazine producing wins of $500k and an ROI of 800%.- Enhanced brand awareness and Sales reach by showing Canada Post at leading trade shows with partners such as Oracle, which attracted companies including Best Buy and Lands End. With a budget of $150k, used pre- and post-campaigns and onsite promotion to drive a ROI of 418%. - Proposed and implemented Canada Post’s first international teleprospecting campaign, easing bandwidth issues within International Sales as pre-qualified leads allowed more rigorous campaign follow-up, and reduced time spent dialling for dollars.

Toronto, Canada Area

Developed and executed integrated multichannel marketing strategies for products representing $1.3B in revenue. Executed acquisition, growth, loyalty, retention and win-back initiatives.- Worked with internal and external teams to develop Canada Post’s first loyalty program. Combined physical channels (direct mail, print advertising) with digital (display, e-blasts) to surpass program targets.- Enabled increased acquisition and brand building with partners through the creation of co-marketing templates, co-branded sales materials and POS advertising. - Conducted thorough strategic analysis of the data and targeting product suite, leading to revised value propositions, a change in audience definition and a refreshed marketing mix, resulting in a ROI of 425% and 100% YOY growth.- Identified the correct channel to direct response and implemented a cohesive message across all platforms, streamlining the customer experience, improving online lead generation by 470%, and providing an incremental 2,200 leads annually.- Spearheaded the trade show portfolio for products representing $7 billion in revenue, and evaluated future participation of each event, achieving cost savings and freed resources.- Produced a magazine with a circulation of 25k two months ahead of inherited schedule in two languages through close management of external agencies and streamlining of review and print timelines. Achieved cost savings of 33% on the second issue by issuing a RFQ while boosting circulation by 50%.

Toronto, Canada Area

Created and implemented all stages of marketing campaigns for a boutique HR consultancy, including development of targeted lists, content creation and direct mail execution.- Landed over $13M in contracts, including Bank of Montreal, Visa and Canadian Tire, by segmenting communications, such as targeting executives at point of hire, during organizational change, and anticipating industry transformation. - Built record event attendance of c-suite executives, a powerful contributor to client generation, with enhanced targeting of communications, and implemented webinars as a standard tactic to allow national reach.

Bachelor Of Arts (B.A.), History

Education record