• Developed marketing strategy for a product line based on generative AI (B2B / B2C)• Created product strategy and optimized the product backlog• Managed the marketing budget• Built brand platforms for the product line• Hired and led the marketing team• Conducted qualitative and quantitative research• Integrated analytics systems and implemented a data-driven approach in marketing• Executed growth marketing initiatives• SEO / ASO• Performance + brand marketing Results:• Launched MVP of a text-to-image product • Implemented BI systems for KPI tracking and CAC optimization• Approved two brand books and registered a trademark• Conducted Value Proposition testing and collected benchmarks for CPL experiments to select geo and • launch the product SRP• Developed and launched an SMM strategy: Discord (6,897 followers) / Telegram (44,737 followers) / TikTok (over 1.5 million reach) / X (5,136 followers)• Completed the first influencer marketing campaign for Web2 + Web3, achieving a total reach of ~1 million• Participated in the AI Summit in Saudi Arabia• Executed a PR campaign to build trust among investors and partners (OTS > 1 million)• Launched CRM communication

• Conducting market analytics to determine business focuses for the next 2 years, developing a marketing strategy.• Development of positioning and go to market strategies for the launch of new products in Europe and Latin America in b2b and b2c segments.• Building and managing a marketing department: SEO, editorial, smm, digital marketing, communication design, brand marketing.• Developing a communication strategy with a focus on growing brand awareness (including offline and online special projects, PR, working with Twitter spaces and vertical videos on social networks)• Media planning, optimization of advertising purchases for the growth of key indicators: performance, influencer marketing, paid social, paid search etc.Results:• Developed a brand platform for the Itez ecosystem.• Integrated BI systems and transitioned to a data-driven marketing approach.• Led a full website redesign.• Restructured the department.• Created and implemented an SMM strategy.• Organized a side event in Hong Kong at Bitcoin Asia (OTS > 700k through post-PR and partner announcements).• Launched CRM communication.• Optimized CAC / LTV for traffic acquisition of the widget exchange based on conducted tests.• Realized 2 special projects: with Aris Limassol (football team, Cyprus) and BMX festival (Lithuania).

B2B strategy + marketing consulting

PUNCH https://punch.ru/• Marketing strategy (new segments & growth of market share) / Brand platform • Marketing department development (hiring / processes) • Integration of analytics for traffic attribution and key KPI tracking (CAC / LTV / ROMI + product metrics)• Research (qualitative, quantitative)• Budgeting and reporting for investors • Special projects with artists (including without financial compensation)• Advertising campaigns (360 / digital / offline / mobile / influence / performance / media)• Organic traffic (SEO / ASO)• Users retention (CRM + retargeting campaigns)• Operational activities• Partnership & negotiations with key partners• PRAchievements:• Elevated the brand recognition by 8 points• Reduced CAC x2 due to changes in the performance purchasing tactics • Facilitated payment-free collaborations with 20+ A/B/C category artists, achieving a combined reach of over 40 million• Led a project pitching Application Users' tracks to a popular hip-hop radio, tripling Engagement Rate (ER) compared to similar projects through a compelling Value Proposition

MTC Music — new local music streaming service • Brand platform (+ launch)• Research (qualitative, quantitative)• B2A strategy (for artists) (+ implementation)• Special projects with artists (including without financial compensation)• Advertising campaigns (360 / digital / influence / media)• Partnership & negotiations with key partners• PRAchievements:• Elevated the brand recall by 6 points• Facilitated payment-free collaborations with 20+ A/B/C category artists, achieving a combined reach of over 20 million• Development of the concept of a music album in support of the anniversary of the creation of the master brand MTS (PR announcement coverage 5+ million)

Yandex Music — the most popular in Russia music streaming service • B2A strategy (working with artists) (+ implementation)• Strategy for special projects (set on brand image and target actions) (+ implementation) • Media planning, budget control, reporting (performance / mobile / media / SMM / influence / 360 / PR)• Supervising related departments (PR, SMM, editorial, product, media)• Tenders Achievements:• Have launched a special project (local “spotify wrapped”) with the viral mechanic that outperformed previous campaigns x3 and gave 20+ million coverage in SMM, 70+ million streams, and SOV 70% of target segment in digital.• Developing the concept for the sponsorship of offline events (Zemfira / Oxxxymiron)• Developed and realized the festival concept with 10 pop-up events for b2c and b2b, with artists category A / B / C (for example, Moleskine), that gave the PR reach > 50 million

• Digital marketing strategy • SMM strategy• Design • Influence marketing• Media planning, budget control, reportingAchievements:• Updated the SMM strategy• Launch of two new product features: personal recommendations and tab with content for kids• Have updated the strategy for a TikTok account, as a result It started to get featured in recommendations after 2 months (+1 million coverage)• Have integrated the consistent omni-channel communication process as a result CPV and CPC decreased and ER and CTR increased

• SMM strategy + implementation (VK, Instagram, TikTok, YouTube)• Special projects• Design (promo materials, artwork for singles and albums, animated videos, lyric videos, identity, outdoor advertising)• Developing merch• Website update and redesign• Budget control, reporting, setting objectives and managing media promotion• Analytics• TendersAchievements:• Have updated the local communication strategy on the basis of the global brand platform and have changed the strategy of brand positioning on social media, which allowed to increase the organic reach and ER KPIs (WMR, Topsify, WOW.tv).• Website redesign (desktop and mobile)• Developing an introductory course on SMM and TikTok for the artists• Creating a TikTok account with indirect branding – it entered recommendations and received editorial support• Developing lyric videos in tune with YouTube trendsfor label artists

Yandex Translate — the most popular local translation service •Marketing strategy• Marketing research• PR• Development of identity and promo materials• SMM• Media planning• Product marketing (interface development, UX, product development)• Reputation marketing • SEO, ASO• Product localization for other markets• B2B• Participation in international conferences (materials, stand design)Achievements:• Have made the marketing strategy and the brand platform that helped with acquisition of new segments and increased the market share• Have made the marketing research after which we have launched with the product team the new service for learning English words in the app and on the website.• Creation and development of a Yandex.Translate page on VK from scratch:over 240K followers — more than any other Yandex page, the entire growth was organic, over 1000 interactions per post • Have launched a neural network translation technology for a wide b2c audience — the first AI special project on the local market with PR reach + 10 million• Have made the viral launch of translation to Elvish (150+ articles in worldwide media) as a result have increased the organic search traffic (Russia, Ukraine, Turkey markets)• The app hit the top list in Google Play and AppStore, regular featuringSupervising a unique project to support the dying languages of Russia and the world (unrepresented by competitors)• Participation in the exhibition "Russia Looking Forward" in Moscow Manege

• Participation in tenders (special projects, SMM, opinion leaders, media planning, mobile applications, websites, video, PR, reputation marketing, Dark Market)• Project management• Payback analysis• Negotiating with contractors• Managing a team of 10 people, hiring new employees• Reporting• Working with a remote team• Participation in conferencesAchievements: • Tenders won: MasterCard, Dove Men, Dove Woman, Jumble (Bonpari), Perrier, Miller, Tricolor TV, Kozel, Acuvue, Mayskiy Tea, Tom Tailor• Development of the design unit within the department• Development of the media department• Adopting a new format for monthly reporting on SMM projects

• Developing SMM strategies• Managing activations• Content development and moderation• Working with UGC• Media promotion• Editing and design