Sami Yusuf Email & Phone Number

London, Gb

London, England Metropolitan Area

➢ Global Channel Lead for Webinar, Email and Video channels at ViiV Healthcare, working across both Medical and Commercial sides of the business. Thought-leader within ViiV with respect to omnichannel and digital trends, platforms & solutions.➢ Launched Events App on iOS/Google app stores & transitioned from legacy webinar tool to ON24/SpotMe solutions in all 13 ViiV Markets, enabling CRM integrations, improved CX for HCPs, and richer analytics for internal teams. ➢ Devised & maintain channel activation & process guides including channel strategy, regularly present updates to these guides for marketers across the business, and workshops for deep dives/Q&As➢ Set-up of ViiV external platform providers & agency partnerships, ensuring alignment with internal standards & strategy, and accountability for their successful delivery on business goals. ➢ Implemented enhanced webinar solution for EU markets, delivering capabilities to allow 1-click registration webinar invitations, SMS reminders, and auto-updated HCP attendance data in Veeva CRM. This drove 2X the average registration rate compared to our standard offering.➢ Supporting the integrated use of our channels as ViiV embeds an omnichannel approach. Partnering with markets on user journey design, consulting on what is technically feasible from a cross-channel perspective, and steps needed to activate seamless CX for our HCPs.

London, United Kingdom

➢ Project Manager within the Global Medical Digital Engagements team, leading on the delivery of externally-facing medical digital events and engagements. Subject matter expert of GSK’s virtual collaborations and webcasting tools, providing consultation and solutions best suited to customer needs on a per-event basis.➢ Successfully navigated increased demand of Virtual meetings during pandemic, ensuring GSK's integral clinical trial meetings continued to run in a virtual setting, and executing a globally available COVID webinar series viewed by 1000s of HCPs. ➢ Service Lead for an end-to-end audience interactivity, insights and analytics service, directing and leading a team of 3 employees which supported 200+ meetings at GSK. We had multiple customer groups throughout GSK and specialised in driving and enabling digital engagement during virtual and F2F meetings. ➢ Supported progression of SaaS MSAs. Worked with vendors to understand offering & pricing structure and acted as internal point of contact for teams using these services, ensuring that vendor was matching the ambitions & requirements of the business.

London, United Kingdom

Client-facing role, delivering technical event productions from conception to completion - including proposal creation, budget management, logistical planning, directing technicians, management of client & venue stakeholders, procurement of third-party services & partnering with graphics/design teams. Responsible & accountable for the direction of teams of up to 15 event technicians during projects.

London, United Kingdom

Client-facing role in a digital communications agency, responsible for the design and production of Investor Relations webcasts, and the management of the live and on-demand content, as well as the implementation of webcast statistics into client dashboards.

London, United Kingdom

Managing the delivery of live and on-demand Investor Relations content for a large client base of publicly listed companies, as well as providing technical support for both clients and colleagues. Development of webcast designs using HTML & CSS.