Mark Syverud Email & Phone Number

Elgin, Illinois, United States

Manage outbound operations at a leading LTL carrier in positions of increasing responsibility. Manage a staff of up to 50 full and part-time associates and drivers in dock, line-haul and office operations. Managed growth of daily volume by over 80% year-over-year at this location. Consistently leading the company in load average broadly and in focus lanes. Led efforts to optimize lane management to meet increasing demand in available space.

Designed strategic direction for IS Marketing Analytics, investment, resourcing and operations. Managed 10 direct reports, responsible for $15MM portfolio investment in Sales and Marketing systems across multiple projects as well as managing key vendor relationships. Had responsibility for broad data types including social, consumption and consumer 1st and 3rd party data. Goals were to streamline accessibility and delivery of actionable insights and reporting while growing available data through new connections and access to syndicated data under license. Key accomplishments:- Challenged to grow usage of social data across marketing to improve ROI. Created mobile app visualizations to expand use of social listening labs, 200+ marketers utilized to efficiently manage social media investment and campaign tracking. Focus is to direct spend to where the audience is engaged with the brand messaging.- Directed project to grow sales efficiency and usage of analytics in-store. Led Salesforce.com Sales Cloud selection and design for in-store sales tools utilizing tablets and changing the focus of sales behavior from tracking to selling with analytics. Exceeded goals by doubling average selling time in-store.

Northfield, Il

Responsible for strategic planning and performance management focused on sales and marketing systems for global organization. Developed annual global and 5 region strategic plans for Sales and Marketing systems, communicated, aligned and championed plans with senior management across the organization through town halls and monthly scorecard progress review. Led change through multiple significant M&A activities. Key accomplishments:- Led design and execution of IS organization (1800 roles) for global merger with Cadbury as well as spin-off and IPO of Kraft Foods Group from Mondelez.- Responsible for creation of global and regional operational scorecards aligning goals across the IS organization during times of fundamental change.

Bannockburn, Il, Madison, Wi

This broad role focused on project management for the corporate functions and shared services as Kraft Foods went public and separated from Altria. Key areas of responsibility were in the Tax, Treasury, Audit and Compliance areas as well as the Transportation, AP and HR shared services functions. Key accomplishments:- Transportation role focused on the rollout stabilization of the Oracle OTM transportation systems in North America. Additional responsibilities for strategic planning for European and Latin American transportation systems including ocean freight, export and regulatory.- Led shared services separation activities during Kraft Foods spin-off from Altria, including the creation of Corporate Tax, Treasury and Audit functions for the stand-alone company. Established roles and recruited team of 10 to manage the day-to-day operations of the new functions.- Managed the delivery and transition of global banking interfaces with 12 major banks worldwide.

Northfield, Il

Roles of increasing responsibility, leading design, development and implementation of the next generation trade planning an execution systems. Managed many projects and teams of developers, architecting and designing the front and back-end design as well as integration with the ERP budgeting systems and processes. Planned and executed the communication, training and roll-out of the systems across the national sales force.