Tim Yip Email & Phone Number

Hong Kong

Hong Kong

- Advertising and Promotion Planning: - Digital Marketing, performance tracking and data visualisation- DM, eDM and Website management- Content development, social media and SEO- Event and PR

- Digital: SEO/SEM - initiate Adwords/GDN, Facebook/Instagram Ad from design, content to analysis, Revamp & Rebrand total digital experience of the group & brand with hands on WordPress & Magneto experience, social media & ecommercer management (Facebook global page, Instagram, Amazon, eshop and partnership with airline and other online shop platform)- PR: Awards entry and application write up, Media & KOL pitching, Media Kits and Press Release for products, university design collaboration project, crowdfunding project- Branding and Event: Fair application to execution, branding proposal for new Yell Acoustic brand- General: prepare corporate marketing material, annual marketing proposal and lead generation strategy, product marketing, Feasibility test, copy-writingAchievement:Successfully launched a crowdfunding project globally with major clients in US and Japan, and penetrate the brand into Japanese ear-buds market with new agent in Japan.

- Reported to General Manager & Handled marketing related issues- Contributed and developed marketing plans and strategies - Collaborated with third party Public Relations Company, handle media enquires, clipping for brands & achieve monthly media coverage - Evaluated Retail & Other marketing campaigns & post-campaign report- Responsible to all marketing collaboration, including advertising on titles, social media & corporate projects- Closely worked with Retail, Wholesales, Accounting, VM & warehouse dept. on different campaign- Drafted marketing materials (leaflets, flyers, posters, Edms, POSM etc)- Sourced numbers of advertising and PR opportunities- Kept and updated customer databases for monthly CRM event & promotion- Organized Corporate & Consumer Events with different partiesAchievement:• Developed various proposals for Corporate, and implemented sales driven activities such as Glass Tasting events and Customised Glassware Project that resulted in additional sales of over $500,000 within 6 months

- Report to Marketing Director, develop, formulate & execute marketing strategies and activities.- Oversee the execution of various public events and exhibitions, from planning to implementation, e.g. wine sales, wine launches, corporate tasting, charity dinner and exhibitions.- Manage portfolio of the company’s product by coordinating with management and sales team.- Liaise closely with vendors to develop & design innovative marketing material, such as flyers, gifts, brochures, booklets, product catalogues, e-newsletter, display & large booth.- Plan & execute various marketing campaigns, including promotions across outlets, stores, banks, clubhouses & hotels.- Use CRM to maintain, update and trace the distribution of marketing materials- Liaise with media, develop and write up press releases & obtain exposure in different newspapers & magazines.- Monitor and analyze market’s activities & provide both marketing reports and online reports.- Design, coding, coordinate & update company website, online shop & facebook to create point of contacts.- Provided the Chief Operating Officer with back-office support on business development opportunities

- Almost 2 years of experience in media monitoring and marketing research specializing in the luxury industry.- Roles including media analysis and database management from Team member for the Asia Pacific media monitoring team to Associate media analyst assisting the analyst team on internal and external operations on research and benchmark.- Created insightful and attractive reviews which consist of graphs and charts as well as supporting visuals with the team.- Analyzed the monthly data, liaised with the team on data verification process and provided monthly insights for clients.- Provided the General Manager with back-office support on business development opportunities

Msc, Management

Bachelor Of Communication, Communication And Media Studies