Igniting Restaurant Digital Experience Transformation & ROII don’t just believe in the power of a brand—I live it, breathe it, and build it. For nearly two decades, I’ve been on a relentless mission to redefine how restaurant brands engage, inspire, and convert. As the former founder of Vigor, a leading consultancy for restaurant, beverage, and hospitality branding, I’ve helped brands move from the ordinary to the extraordinary. Now I sit as Vice President of Rapturous, a restaurant digital experience powerhouse, where I help visionary restaurant brand leaders realize astronomical gains with digital experience transformation initiatives.The process of digital expeirence Today’s restaurant landscape is fiercer than ever. Customer expectations? Sky-high. Loyalty? Hard-won. Winning isn’t just about having a clever advertising campaign—it’s about crafting digital experiences that are seamless, engaging, and truly purpose-driven. Without them, advertising is throwing traffic into barrier after barrier.I’ve partnered with some of the industry’s heavyweights—Zaxby’s, Steak N Shake, Marriott International, Krystal, and IHG. Together, we’ve tackled big challenges: transforming digital ordering platforms, reimagining customer experiences, and leveraging data for deeper connections. The result? Brands that don’t just survive—they thrive.What I Bring:Restaurant Digital Experiences: Crafting seamless, intuitive digital platforms that enhance guest interactions, from online ordering to loyalty programs, ensuring your brand stays top of mind.Conversion & AOV Maximization: Optimizing digital touchpoints to not only drive traffic but also increase check sizes, leveraging data and behavioral insights to boost conversion rates.Brand-Centric Experience Design: Designing holistic brand experiences that go beyond aesthetics—creating cohesive, memorable interactions that deepen customer loyalty across every touchpoint.Restaurant Brand Strategy: Aligning purpose-driven strategies with market realities to ensure your brand stands out in a crowded space, driving long-term growth and differentiation.Notable Clients: • QSR & Fast Casual: Krystal, Duck Donuts, Erik’s DeliCafé, eegee’s, Zaxby’s, Steak N Shake • Full Service: Huddle House, Perkins • Pizza: Johnny’s Pizza House, Frank Pepe’s Pizza • Hospitality: Marriott, IHG