"It is not the voice that commands the story: it is the ear." - Italo CalvinoSynesthesia is a neurological phenomenon in which stimulation of one sensory or cognitive pathway leads to automatic experiences in a second one. The beauty in advertising is turning synesthesia into an everyday occurence, for communication is about having our audience feel what we want them to feel without direct instructions. Therefore, we first need to understand and respect their senses. Once we are aware of the whole context, we can find the perfect metaphors.• Copywriting• Strategy planning• Brand communication• Minor to moderate graphic design, DTP

• Researching context, wording strategy, then dreaming up and executing creative concepts, integrated campaigns, digital solutions• Hungarian and English copywriting (scripts, headlines, body copies, presentations, etc.)• Delivering presentations – in both languages• Key brands: Vodafone, AVON, Stella Artois, Staropramen, Borsodi, E.ON, OTP, Tchibo, Storck, BKK• 2013 Golden LolliPOP Awards – 1st Prize

• Planning and managing corporate marketing strategy in adjustment to the communication of Magyar Posta Zrt. (national postal service, the parent company)• Internal, B2B and B2C communication (Office, Photoshop, InDesign and Flash)• One of the defining brands of the domestic cafeteria market

• PR articles, creative short pieces, promo scripts (TVC), column and TV show concepts• Adapting the SportKlub brand to the company website and other online surfaces (social platforms, partner websites, etc.); and exploring further online branding opportunities• Drafting the new website: UI and functional requirements, visual sketches• Minor design projects (Adobe Photoshop, Flash, Illustrator)• Web analytics (Google, Youtube, Facebook Insights, etc.)• Supervising a team of five

• Building the brand from the ground up, drawing up the communication strategy• Wording instruction manuals, website content, product descriptions• Communication with international manufacturers and providers• Market research, competition analysis• Design tasks (eg. box design) using Adobe Photoshop and Illustrator

• Product management and copywriting (TV, print and online communication)• Aligning marketing activities and chains of supply• Domestic and international relations• Supervising graphic designer

• Supporting the everyday work of the Marketing department; later individual projects