Szeming Chua Email & Phone Number

Kuala Lumpur, My

Launch Plans & Operations (Jun 2024 – Present)- As the business owner for launches, oversee the coordination with various departments to ensure timely and successful launches. This includes launch confirmation, launch preparation and execution.- Manage the team’s enrichment, tagging, enabling and other Magento backend admin operations related to item master- Ensure the team provides Magento support for online sales from preparation, execution and post-sales and ad-hoc requests- Constantly refine and streamline processes to be more efficient and accurateAssortment Operations (Sep 2023 - Present)- All country order aggregation and re-formatting (apparel, non-apparel, GWP)- Liaison with Supplier post order (changes in fabric, colors, quantity)- Maintain master price list- Communicate and confirmation to country teams on pricing updates- Build master timeline E2E process to ensure timeliness of launches- Support and work with cross functional teams to ensure seamless information flowWarehouse Operations (Apr 2022 - May 2024)- Led the warehouse team on daily operations excellence to ensure a seamless workflow.- Provided strategic recommendations and reviews to achieve operational goals and KPIs.- Reviewed and innovated processes to drive solutions to improve productivity and efficiency.- Ensured warehouse team is fulfilling orders within SLAs for all partner channels- Implementation and enforcement of policies and procedures for inventory management & warehouse operations- inbound/outbound, fulfilment, deliveries, logistics as well as product storage.- Monitored delivery fulfilment rate, delivery schedule and stock transfers for all channels.

Oversee the Merchandising department; with a focus on merchandising excellence and maximizing department efficiency.- Created templates or systems to ease workflow and analysis within the department.- Monitored stock levels at all times in all channels and ensured stock healthageing levels.- Worked with with relevant teams (VM, Marketing, BD) to plan and execute compelling product storytelling & content curation in-stores, online and partners to maximize visibility and sell-through performance- Aligned with HQ on monthly, quarterly, and yearly Open-To-Buys (OTBs) andforecasted order quantity of merchandise mix by category, class and size upon obtaining OTB budget to ensure maximum sell-through & ROS.- Analyzed and evaluated on merchandise performance on evergreen/seasonal products.

- Determined seasonal collection purchases in accordance to regional merchandising and marketing guidelines.- Analyzed historical data and current trends to identify opportunities and risks.- Evaluated sell through results in furnishing best sellers report.- Monitored and oversee the inventory status by territory to ensure stock holding is in alignment to target.- Partnered with VM & Retail Operations to ensure seasonal rollout is aligned with Global direction.- Compiled and furnished merchandising report (Weekly/ Monthly)- Best Seller, Key Initiative Sell Thru, Promotion Performance Analysis, Country Overview Performance, Warehouse & Store Inventory Status.

- Direct involvement in merchandising and inventory management – stock allocation, replenishment, consolidation.- Assessed and collated merchandising reporting reports, including purchasing, inventory, sell through analysis.- Cross countries and functions coordination as well as teamwork in ensuring purchases are in place.- Regular communication with main distributor and in country marketing team to establish buys are in line and consistent with release schedule.- Orderly market visit/door visit to identify market demand and supply.

1) Gifts and Premium Division- Liaised with factory for production and involved from the start of sales to the end of sales process include PO issuance and quotation.- Took part in sourcing for existing and new product line to meet customer request and expectation.2) Outright Division (Jusco maternity and plus size apparel)- Liaised with departmental buyer to render account servicing on all matters.- Fulfilled capacity, demand and supply of maternity apparel in all Jusco outlets.3) Managing the Brand, Hallmark- Involved in inventory management – stock allocation, consolidation.- Generated sales and merchandising reporting reports, including sell through.- Connected with buyers for promotions and fairs.

Brand: Hallmark- Merchandising and development of Hallmark Kids apparel presence.- Collaborated with export dealers within SEA markets – VIET, SG and TH.- Regular visits to primary export market for market familiarization.Brand: Nike- Merchandising and Kids market penetration.- Responsible for the right assortment for respective doors to meet management and end consumer expectation.- Connected with brand owner for in depth understanding about brand heritage and product knowledge.

- Merchandising and inventory management includes allocation, consolidation, clearance and so forth.- Sales & Operation support and management.- Compiled and generated report for business reporting purpose including sales and budgeting report (weekly, monthly and yearly), sell through report as well as promoter expenses report.