Global Director Strategy
CurrentWe live in an experience economy. With rapid transformations in all parts of our daily lifes, businesses need to change the way they engage with their audiences across all channels. Yet, digital experiences are not just the new normal in sales & marketing – more and more, the experience itself becomes the product augmenting the physical product in use as key source of customer value and differentiation. When truly personal visual appearance and individual product behavior are top ingredients for engaging experiences, it‘s about time to embark on a new chapter of digital product content. - Leading the 3DEXCITE brand strategy to ensure future growth- Actively engaging with key clients to evangelize and consult them on their path of business transformation- Shaping the future portfolio together with R&D and other 3DS brands- Leading brand level M&A activities to drive inorganic growth- Extending the partner ecosystem through joint customer innovation/ GTM