Upscale AdTech connects the real, physical world (Out-Of-Home) and the digital, virtual world with back-and-forth interoperability. An exciting journey, join us and enjoy the benefits.

- Digital out-of-home & digital media- Promotions, ambient & unique ideas - Out-of-home media- Innovative technologies, tailor-made solutions enhancing out-of-home media

JCDecaux is the global industry leader in outdoor advertising. It has developed 3 areas of business: street furniture, transport advertising, and billboard advertising.Responsibilities:- Managing 5 direct reports and additional 6 managers (ca. 100 employees in total) - Adopting international standards of outdoor advertisement, e.g. introducing a cleaning protocol that led to considerable improvements in street furniture quality- Introducing strategic sales and marketing reforms: * Introducing a new CRM system * Introducing new marketing tools (e.g. Oracle Eloqua) * Managing organizational development (e.g. providing in-house and external training, restructuring certain functions to increase efficiency)- Establishing new sales channels and strategies in order to increase revenue: * Increasing the ratio of street furniture and transport advertising to billboards * Ensuring high-quality services * Decreasing the length of campaign periods to widen the inventory - Gaining new SME and multinational clients in order to ensure stability - Creating new revenue streams, e.g. brand extension, sponsorship - Giving presentations while representing JCDecaux and the outdoor advertising sector at conferences (e.g. Media Hungary, Internet Hungary, Evolution, Aranypenge, MAKSZ, MRSZ) - Providing countless customized, innovative and creative solutions for international clients (e.g. Coca Cola, Telenor, OTP, Vodafone, Ferrero, Unilever, Tesco, Rossmann, etc.) in cooperation with creative / media agencies and different suppliers

Key achievements:- 8 B HUF revenue, 1,4 B HUF PAT in 2018, continuously increasing revenue - The ratio of street furniture (i.e. the main product of the company) revenue increased from 40% to 55% over a few years and it became the company’s main USP - Launching first digital advertising screens in shopping malls and underground stations and making profit the very first year - Taking part in the development of the strategic communication of the mobile application “SzívCity” (“Heart City”) in collaboration with the National Ambulance Service to found a community that helps save human lives by giving CPR to people in need until the ambulance arrives - Working on the communication campaign of the community platform "Mi utcánk" ("Our Street"), a startup company - Winning several awards: * Marketing Diamond Awards 2019 (Hungarian Marketing Association) – Diamond Award for Diego artificial grass station * Lollipop Brand Activation 2019 – Bronze Award for innovative BTL solutions (e.g. Campaign for encouraging blood donation) * Prizma 2017 – Gold Award for organizing a campaign aiming at helping homeless people * Hungarian Public Relations Association – Sándor Imre PR Award 2017 for the “Álljon meg egy novellára“ (“Stop for a short story”) campaign- Establishing several awards: * MAKSZ Aranypenge Out-of-home Innovative Awards special award (2011) * JCDecaux Creative Journal “Mitől jó egy citylight kampány?” (“What makes a citylight campaign good?”) (2019) * “Állj mellé, állj bele!” (“Stand for it, fight for it”) Creative Journal (2017): Citylight campaign to draw attention on a social issue * “Álljon meg egy novellára” (“Stop for a short story”) (2017-2019): The largest competition for contemporary writers in Hungary * “Utcamúzeum” (“Street Museum”) 2020: The paintings of contemporary artists were shown in bus stops

When I was headhunted for this position, what the company had was a bad reputation and several loss-making contracts; and what it didn't have was an efficient technical background and a team of experts. It was virtually on the verge of bankruptcy in the midst of the economic crisis. I said to myself: We have three years to turn this company around. If we are successful, hopefully, an international company would become interested in EPA Media and purchase it. And that's exactly what happened.Responsibilities:- Managing the company’s Sales, Marketing and PR department (ca. 60 employees) after the merger of several companies - Taking part in decision-making processes involving cost and revenue- Crisis management * Building the company’s IT infrastructure Re-engineering the business processes * Defining the organizational structure, including roles and responsibilities * Renegotiating deals and contracts * Actively participating in due diligence and negotiation when selling EpamediaKey achievements:- Restoring market leader position and reputation of the company - Doing a successful business turnaround from -2 B HUF loss to +0,4 B HUF PAT company within 3 years- After transforming Epamedia into a stable, profitable company, it was successfully purchased by Decaux

As a unit of ViacomCBS, Viacom MTV Networks Hungary distributes, produces and licenses world-class content via television and digital media. The multimedia brands operated by Viacom include for example Comedy Central, Nickelodeon and MTV.Responsibilities:- Managing a team of 12, including 4 direct reports - Participating in the launch of MTV Hungary and Comedy Central Hungary - Setting up and managing the ad sales strategy for the newly established channels - Creating adequate sponsorship strategy tailor-made for international clients- Conducting negotiations on strategic cooperation with International advertisers and other media companies - Generating a large amount of revenue by using the right combination of innovative technology and classical advertising formatsKey achievements:- As a result of the creative, innovative and customer-oriented strategy, Viacom played a central role in reshaping the market by dramatically increasing the ad spend share of cable and thematic channels- Substantially increasing the proportion of non-spot advertising and generating a great amount of revenue from it (e.g. at Viva, the ratio of non-spot advertising to spot advertising exceeded 50%)I am still proud of this success story, which was made possible by the right strategy, creativity, as well as innovative and customer-oriented thinking.

Responsibilities:- Creating the digital (mobile and online) strategy and business models in line with the international policies- Implementing the international standards in the Hungarian affiliate - Reforming sponsorship by creating an interactive platform for the viewers and inviting them to use their phones and various online toolsKey achievements:- Launching websites and making new revenue streams- Implementing high-priced calls to premium services- Creating digitally integrated sponsorship packages

Responsibilities:- Developing and sustaining solid relationships with both international and Hungarian clients and agencies- Acting as the main point of contact between key clients and internal teams - Managing spot advertising as well as creative and innovative non-spot advertising, including program and event sponsorship