Seana Ziliak Email & Phone Number

United States

Palm Beach Gardens, Florida, Us

Serve as a fractional market access strategist. Leverage market access industry expertise and network to develop effective strategies and extend the capabilities of the powerhouse creative team to wow clients.

Lumina Marketing Services brings solutions to life sciences clients that integrate the views of patients, providers, and payers to elevate a brands’ success. We design effective strategies, prioritize excellent service, and foster execution that delivers exceptional results. Our industry experts are poised to provide custom solutions to assist you with achieving your goals. Contact us today inquiries@lumina-marketing.com

Sydney, Nsw, Au

RxPx is a digital health company whose novel technology connects patients, physicians, labs and other stakeholders, to generate workflow efficiencies and insights across the patient journey. Designed and executed a go-to-market (GTM) strategy and operational processes to establish a strong U.S. presence and scale a global business. Hubspot administrator and Salesforce administrator that established a segmentation process for targeted lead generation. Account lead for Sanofi, largest global client.

San Francisco, California, Us

Komodo promotes SaaS solutions powered by the largest U.S. Mx & Rx claims database to biopharma, device, diagnostic and gene therapy manufacturers. Established West region and scaled sales team from two to 14 sellers, targeting primarily commercial analytics, marketing, market access, medical affairs, and RWE teams. Oversaw team expansion into >30 new accounts, including Gilead and Eli Lilly. Led region to produce 800+% ARR growth over tenure.

Yardley, Pennsylvania, Us

Yardley, Pennsylvania, Us

ZHI offers a suite of market access SaaS solutions and custom market research to life sciences companies to help them navigate access and reimbursement issues through visibility into formularies, medical policies, and novel payer strategies. Assessed new product development opportunities and determined the overall portfolio marketing strategy for the organization. Produced 97%-191% quota attainment across tenure. Successfully negotiated enterprise SaaS deals with Amgen, Gilead, and Genentech. Expanded into 30 new accounts for ZHI, targeting Brand, Payer, Analytics, Sales Ops, and Field Sales teams.

Dublin, Coolock, Ie

Established value and access marketing strategy for payer and employer channels, including promotional materials and training for Account Managers. Brand team lead for reimbursement training, field sales messaging, and pull-through tools. Partnered extensively with Global Marketing, HEOR and Medical Affairs to strengthen value proposition. Developed strategy that resulted in reduced policy hurdles for over 50 million U.S. consumers. “Believe in What We Can Achieve” award recipient for outstanding annual performance 2011.

Raleigh, North Carolina, Us

Training experts consulting with life sciences companies and bringing eLearning modules to market. Hybrid role to establish business development for West region accounts and create training solution deliverables. Provided clients with strategic guidance on sales productivity, deployment, change management, and adult learning principles. Authored Advanced Market Access Account Manager training eLearning modules series.

Provided consulting services to pharmaceutical and biotech manufacturers. Focused on strategies to hire the best, promote talent engagement, implement processes, enhance communication, and drive results. Key offerings included: needs analysis, executive strategy sessions, competency model design and behavioral interviewing services, soft skills training sessions, career advancement program designs, eLearning course development, product launch curriculums, and performance evaluation tools. Partnered with industry leaders such as Campbell Alliance and Preceptiv Learning Solutions to service clients including GSK, Merck, Allergan, and Novo Nordisk.

Indianapolis, Indiana, Us

Created the foundational training framework for a 500+ person Sales organization to experience success in the DME space. Led two transformational initiatives that drove monumental change, reducing turnover within the Sales organization from 48% to 17% and resulting in 90% of reps producing >100% to quota. Established competency model, selling model, and leadership development program.

Dublin, Coolock, Ie

Established new training department for Managed Markets business unit. Worked extensively with leadership team colleagues to create and execute strategies for elevating the account management team's skills, resulting in Allergan ranking #2 in the HIRC survey. “Award for Excellence” recipient for leading profitable launches of four new products. Achieved 100% of deliverables while streamlining processes for meeting planning and strategic organizational communications.

Boston, Massachusetts, Us

Established new training function for Managed Markets business unit and supported sales excellence objectives. Team lead for numerous cross-functional corporate training initiatives. "Training Top 125". Successfully facilitated launch of new Oracle platform to U.S. users. Designed and implemented a Career Advancement Program for the Managed Markets account team.

Us

Managed 40 healthcare accounts in the Midwest Region including Caremark, Humana, Anthem and various Blue Cross and Medicaid plans. President's Club winner.

Us

Trained new hire and tenured sales representatives in the Region while successfully maintaining territory management responsibilities.

Ba, International Relations

Ms, Administration, Marketing

Overseas Study Program, International Business & Political Science