Setup, Grow & Retain

End to End Media Planning, Buying & Execution; handling monthly spends in croresAcquiring new Fantasy & Rummy players at minimum possible costTest New Channels monthly and identify the best ones at minimum opportunity costGetting interesting creatives made which can drive better resultsOptimizing Landing pages to convert most visitors into paying usersSetting up processes and allocating tasks for operational excellenceInstrumental in Brand Revamp via Sachin as Brand AmbassadorSetting up ReTargeting campaigns to convert visitors into paying usersOptimizing retention of depositors via ReMarketing campaigns on CleverTapOverlooking Google, Facebook, Programmatic, Native, OEM, Affiliate etc campaignsMonitoring D0 & D7 wagering users & ensuring ROI for company through all activities in a defined period

Setting up Gaming department for the company from scratchBuild domestic & International Gaming business with direct relations with global clientsOnboard team to assist in growing the business & delivering campaigns for 50L+ per monthAssisting Poker, Rummy, Fantasy, Casino & iGaming Advertisers with their Branding & Acquisition initiatives as well as retentionSetting up another entity in Singapore focused on being a Gaming product company

Media Planning & Buying: Handling Annual spends in crores Product & Affiliate Marketing: Testing new product innovations and working closely with Product, Technology, Design, SEO, Content & CRM TeamsCampaign Management: Looking after Brand & Performance Marketing including Social Media, OTT, TV, Native, Programmatic , Video & InfluencerInnovation & Discovery: Ideating new ways to acquire users and finding methods of improving ROI month over monthActivities: Represented Adda52 and Networked with Partners at ad: tech, IAS & GATO Launched India’s 1st Poker Pro ‘Team Spades’ for WSOP Tournament, Vegas Involved in movie Branding for Mary Kom, Action Jackson, BajiRao Mastani, Half Girlfriend & Pari and Cricket Match Branding for IPL & India – SL series Launched 360 degree campaign with Chris Gayle and got 100% improvement in stats Improved ROI by over 10% by optimizing campaigns & reducing cost of acquiring users

Adda52.com is one of the leading gaming companies in India and specializes in skill based card games like Poker & Rummy on multiple platforms including Web & Mobile. It is the one of the few places on the Internet where gaming enthusiasts can play Legal Real Cash games in the country.- Media planning & Buying- Product & Affiliate Marketing- Campaign Management

Daily Affiliate Relationship Management: Creative & Campaign Recommendations, Contracts, Campaign Approval & OptimizationMonitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase revenuesManage and maximize existing affiliate accounts while continuing to grow a pipeline of new distribution partnersRecruit New Publishers (Search, Email, Social and Display)Manage and grow current PublishersAnalyze Affiliate activity and communicate with publishers on a daily basisIdentify opportunities for growth and scale, trouble-shoot issues, negotiate, resolve problemsDevelop campaign recommendations for publishers (improving conversion, distribution, creative optimization)Strategize, plan, execute and optimize search, e-mail, and performance-based display campaignsDrive revenue through long-term publisher contactsAttend meetings and trade shows /industry conferences with publishers and partnersActivities: Networked at ad: tech 2013 at The Leela Kempinski, Gurgaon Represented Tyroo at the Experian Marketing Summit, The Taj Hotel, New Delhi Got Deeplinking automated through the Deeplinking Tool affecting 5% delivery Specialized in handling Cost per Sale product; looked after top accounts

Website ManagementSEI / SEOManage Organization Profile on Social Media – Facebook, LinkedIn, Twitter, Slideshare, Blogger, Wordpress etc.Newsletter development, management and analysis using JuvlonDeveloping Marketing Collaterals – leaflets, flyers, Coffee Table Books, Presentations, CDs etcMarket Research - Emerging sales trends, new sectors to tap, clients in each service line, relevant events to participate in etc.Partnerships - To bring greater visibility to TANGERINEPress ReleasesEvent ManagementStudying new marketing trends in the areas of Digital, Internet and Mobile VAS and related fields and help in building new business expansion StrategiesActivities: End to End management of participation in Internet Retail Expo’12, Epicentre, GurgaonNetworked at the In Store Asia’12 at Pragati MaidanManaged TANGERINE participation in the Indian eRetail Congress’12, Hotel ClaridgesInnovative Ideas like ‘Your News. Your Language.’ & ‘iNews’

Presentations to CXOs/Decision Makers on BPM, ECM and to understand their pain areasPlanning, Coordination and Execution of CampaignsDigital Marketing using LinkedIn & E-mailsSMO for better Brand visibility on Web 2.0Identify prospective Customers in various verticals through Secondary and Primary Market ResearchPro-actively monitor Market and Industry Trends and Competition Analysis & Strategies Collaborate with Sales/Pre-Sales team to exchange information on MarketsUnderstand and Design appropriate Functional Collaterals/Pitch/Mailers to the CXOs Maintain track of all Activities through Salesforce.com Activities: Product Training Sessions on BPM, ECM & CCMCoordinated in organizing Webinars in North AmericaActively coordinated in Newgen’s participation in the Asia ITEX 2011 at Pragati MaidanMember of Newgen Employee Welfare Society and involved in Event Management, Anchoring etc.Coordinated in Newgen participation in the 15th Annual SSON Summit at Orlando, US Handled ‘Market Feasibility of Electronic Health Records’ in the US Market

Interaction with In-House Creative Director & Creative Agencies for Ideation, Creation and Procurement of Campaign Creatives Media Planning & Buying - Print, Web & Viral MarketingHandle PR, ATL, BTL activities Liaison with the Sales and Merchandise departments for a smooth Planning and Execution of Product Launches and Campaigns Handling Packaging & Content Writing for all 121 SKUsMaking Strategies for different Brands of the CompanyPro-actively monitor Market and Industry Trends and Competition Strategies to identify Market Development OpportunitiesDoing Market Visits to analyze Sales figures and making reports for GMConducting Sensory Tests for Sampling purposesManaging an Online Library of all CreativesImplementing Web 2.0 for Product Marketing and analyzing Consumer BehaviorActivities: End to End execution of Brand Re-Launch of DandyComplete coordination in participation of the Brand at the Lulu Food FestivalLooked after Sponsorship of Moroccan Food FestivalRan lot of campaigns around low performing SKUsManaged Re-Branding of the entire fleet and cooling instruments in the whole of QatarIdeated with GM in increasing the length and breadth of the entire Product Line including Launch and Marketing of Fresh Milk called ‘QDairy-Goodness of Nature’