Responsibilities:- Sales of premium corporate gifts.- Sales of premium giveaways for consumer promotions.Achievements:- Cross-promotion with Łaciate brand supported by TV and outdoor campaign. Villeroy&Boch limited edition distributed as rewards (20 000 pcs.).- Sales of 55 000 pcs Villeroy&Boch sub-brand to Lidl Polska, supported by TV promotion.

Responsible for creating premium brand strategies:- identifying barriers that inhibit the success of existing brands / product groups- defining target groups, product positioning and sales strategy,- identifying new business opportunities,- identifying and recruiting talented sales and procurement team,- developing and conducting strategic trainings,- effective negotiations with producers and distributors based on 15+ year experience in premium segment industry.Projects run in the last years: Krosno DESIGN, Le Menu, SLAVA Fashion

- Support with communication, fundraising and organisation. Transport a Sister helped evacuated over 10 000 Ukrainians.- Planning and realizing medical transports throughout the EU.

Creation of an independent structure responsible for the sale of Villeroy&Boch tableware products in the HoReCa segments on behalf of Villeroy&Boc). Responsible for elaborating marketing activities dedicated to HoReCa segments.Management of re-seller network (3 partners, 18 sales reps.): negotiations, animation, trainings, incentive programs.Achievements:- 2013-2014 100% TO increase- V&B – #1 exclusive brand in HoReCa segment

Creation of an independent structure responsible for the sale of Villeroy&Boch tableware products in the B to B segments on behalf of V&B (Villeroy&Boch). P&L management aiming at generating profitable growth.Responsible for elaborating marketing activities dedicated to the B to B segments (including key accounts) :- launches/dedicated products,- media planning/negotiations,- incentive programs for customersCreation of re-seller networkManagement of re-seller network (3 partners, 8 sales reps.): negotiations, animation, trainings, incentive programs Achievements:- 300 customers + key accounts (Unilever, Ariston, Candy, Siemens, Samsung, Lidl, Mlekpol)- average increase 15% in B to B (Y2Y 2005-2014)- largest projects involved sales of 550.000 pieces across 3 Central European markets for Unilever consumer promotions (market value of V&B products 18 M €)- V&B #1 premium tableware brand in B to B segment in Poland- Launch of Villeroy&Boch sub-brand in 2013-2014- Penetration of new segment, Lidl project in 2014-2016 (55.000 pieces).

Key clients: Peugeot, Storck, ING, WWF.• Management and coordination of ATL and BTL productions• Non-profit campaigns• Responsible for global budget c.a 15 M €.• Strategic planning of brand and communication.• Coordination of creative projects within the client brief. Achievements:• Launch of new successful brands/products on the Polish market.• Numerous Creative awards for Peugeot works• Live presentation at GoldenDrum/best non-profit campaign nomination (WWF in 2003).

Key clients: Heinz, Sony, Fiat, Kellogg's.• Management and coordination of ATL and BTL productions.• Non-profit campaigns.• Responsible for global budget c.a 20 M €.• Strategic planning of brand and communication.• Coordination of creative projects within the client brief. Achievements:• Launch of new successful brands/products on the Polish market.• Numerous Creative awards for Sony works.