Ecommerce, Digital Marketing & Conversion Optimization For Air Arabia Group Airlines - Air Arabia (airarabia.com) - Fly Jinnah (flyjinnah.com) - Fly Arna (flyarna.com)• Optimize the experience on group airline websites, and multiple hubs including Sharjah, Morocco, Abudhabi to improve conversion and increase repeat purchases• Collaborate with internal and external parties e.g. agencies, departments to create and implement A/B testing hypothesis, succesfully… Show more Ecommerce, Digital Marketing & Conversion Optimization For Air Arabia Group Airlines - Air Arabia (airarabia.com) - Fly Jinnah (flyjinnah.com) - Fly Arna (flyarna.com)• Optimize the experience on group airline websites, and multiple hubs including Sharjah, Morocco, Abudhabi to improve conversion and increase repeat purchases• Collaborate with internal and external parties e.g. agencies, departments to create and implement A/B testing hypothesis, succesfully launched more than 100 A/B testing scenarios with multiple figures conversion rate uplift and revenue impact • Implemented recurring Email / Push / App push journeys for reminders, ancilliary upsells for multiple hubs, and languages at various target segments which generated additional revenue from baseline with positive effect in take-up rates • Handling Google tag manager tagging / Google analytics measurements of airline products, hubs and ancilliaries throughout purchase funnel. Succesfully setupecommerce conversion funnel for multiple airlines and hubs • Assisted in implementing and scaling marketing activities with real-time customer data infrastructure using tealium CDP (Customer data platform), adopting a first-party data strategy• Handled Digital marketing activities including recurring emailers, in-app push notifications, media buying, analytics & dashboard integration, and collaborating with external agencies in defining and achiveing KPI's • Effectively monitored customers' touchpoints, understing UI/UX and succesfully delivered result oriented approach in fixing UX using systems in place like Quantum Metrics, Hotjar etc. Show less

Afkarbox is a CRO (Conversion Rate Optimization) Agency based in Saudi Arabia, that helps regional clients in optimizing eCommerce revenue and conversion through CRO techniquesWe primary provide1. CRO - Analyze and suggest and implement improvements on eCommerce businesses, specifically B2C in the region in optimizing website/application - General KPIs are increased conversion rates, CTR and Page Views - Recent client project resulted in 180% increase in revenue in 3 months… Show more Afkarbox is a CRO (Conversion Rate Optimization) Agency based in Saudi Arabia, that helps regional clients in optimizing eCommerce revenue and conversion through CRO techniquesWe primary provide1. CRO - Analyze and suggest and implement improvements on eCommerce businesses, specifically B2C in the region in optimizing website/application - General KPIs are increased conversion rates, CTR and Page Views - Recent client project resulted in 180% increase in revenue in 3 months 2. A/B Testing - with VWO or Useinsider, created a hypothesis and ran A/B testing campaigns for high-traffic businesses. The most recent projects did an 87% Increase in revenue from baseline without increased market spending. 3. Landing Pages - Built highly successful landing pages within the region of Wix, Shopify and Salla. Works mostly with eCommerce businesses with Low SKUs of 10 or less. Show less

As a Performance Digital Marketing Manager at nana.sa, I spearheaded a focused project aimed at enhancing campaign performance across digital channels. My role involved analyzing existing campaigns, identifying areas for improvement, and implementing targeted strategies to optimize performance metrics such as click-through rates, conversion rates, and return on investment (ROI). Through meticulous monitoring and iteration, I successfully elevated the effectiveness of nana.sa's digital marketing… Show more As a Performance Digital Marketing Manager at nana.sa, I spearheaded a focused project aimed at enhancing campaign performance across digital channels. My role involved analyzing existing campaigns, identifying areas for improvement, and implementing targeted strategies to optimize performance metrics such as click-through rates, conversion rates, and return on investment (ROI). Through meticulous monitoring and iteration, I successfully elevated the effectiveness of nana.sa's digital marketing efforts, driving tangible results and contributing to the achievement of key performance goals within a short timeframe. Show less

Ecommerce & Digital Marketing• Managed digital marketing budgets upto $16M YoY, delivered consistent digital marketing performance, ROMI above 6x• Devised strategies to increase Ecommerce conversion rate, improve micro and macro KPI's of Ecommerce, and Ecommerce performance improvement in line with ROMI • Scaled Ecommerce business andcreated additional Ecommerce / partner revenue sources through marketplaces, SMEs - Partnered with Goldenscent.com, Boutiqaat.com… Show more Ecommerce & Digital Marketing• Managed digital marketing budgets upto $16M YoY, delivered consistent digital marketing performance, ROMI above 6x• Devised strategies to increase Ecommerce conversion rate, improve micro and macro KPI's of Ecommerce, and Ecommerce performance improvement in line with ROMI • Scaled Ecommerce business andcreated additional Ecommerce / partner revenue sources through marketplaces, SMEs - Partnered with Goldenscent.com, Boutiqaat.com, Hungerstation, Mrsool • Managed All digital marketing - PPC, SEO, Display, Email Marketing, Push Notifications and Social Media. Consistently delivered more than 6x ROMI• Research, implement and analyze digital marketing campaigns on non-traditional channels eg. tiktok, criteo etc. • Analyse various data in order to deliver data driven strategies, Measure and report performance of all digital marketing campaigns through dashboards (Google Data Studio)• Managing communication with creative agencies, Production companies and other vendor partners, as well as the marketing team to improve digital performanceData Analysis• Consistently delivered actionable insights into Ecommerce performance QoQ and YoY, which helped in making important decisions on Ecommerce• Provide ROI analysis of all online marketing campaigns with predefined key performance indicators.• Mine Google Analytics for nuggets of information and insights to improve website and digital campaigns performance.• Set up and Manage Tracking Mechanisms for all digital channels including Influencers, Work with web developers to implement new tracking tools and ensure they are working properly on an ongoing basis.• Tracked, Provided detailed performance reports on Influencers to measure success and ROI Show less

Part of a team handling clients as Redsea.com, Syarah.com, mbsc.edu.sa, daco.sa. Conversion Rate Optimization• UX analysis and assessment of Ecommerce platform -site search, product details pages, product lists & filtering, checkout process, and mobile web user experience.• Performing Heuristic evaluations and ergonomy audit.• Creating and Maintaining a list of Conversion Optimization Queue for integration.• Implementing analytics dashboards to measure… Show more Part of a team handling clients as Redsea.com, Syarah.com, mbsc.edu.sa, daco.sa. Conversion Rate Optimization• UX analysis and assessment of Ecommerce platform -site search, product details pages, product lists & filtering, checkout process, and mobile web user experience.• Performing Heuristic evaluations and ergonomy audit.• Creating and Maintaining a list of Conversion Optimization Queue for integration.• Implementing analytics dashboards to measure, analyze & report conversion data.• Segmentation of Conversion Rate data by platforms (web/mobile/app)• Periodical reporting of Conversion Rate data and optimization initiatives • Optimized E-mail marketing campaigns for conversion using Mailchimp / StripoA/B Testing & Optimization • Hypothesis generation to clearly validate opportunities• Recommend actions that can have positive improvements• Define Test KPIs, Identify conversion and engagement KPIs needed for test analysis• Analyze KPI improvements in pre/post AB test roll-outs• Working closely with Front-end designers for implementing multi-variate testsDigital & Email Marketing• Devising strategies to drive online traffic to the Ecommerce website• Tracking conversion rates and making improvements• Evaluating customer research, market conditions and competitor data• Monitoring return on investment for the different online marketing campaigns• Analysis of email marketing strategy, making recommendations for improvement• A/B Testing on various email campaigns to establish the most effective• Ensuring all email campaigns comply with current email best practice in the industryData Analysis • Implementing of Analytics dashboards • Periodical reporting of Conversion, Traffic, Campaign effectiveness data• Provide analytic reports of online sales• Analyzing historical data to suggest improvements / testing ideas in Email marketing, AB Testing. Show less

Was able to achieve Higher Conversion Rates with Lower Cost Per Conversion and Cost Per Acquisition. Redesigned company strategies on E-Commerce, Built entirely new platform for E-Commerce for optimal UX, Retargeting and Customer journey mapping.Duties included. > Recommend and introduce new technologies and features to the websites to deliver an outstanding customer experience> Building E-Commerce Direction and Strategies> Oversee the management of the… Show more Was able to achieve Higher Conversion Rates with Lower Cost Per Conversion and Cost Per Acquisition. Redesigned company strategies on E-Commerce, Built entirely new platform for E-Commerce for optimal UX, Retargeting and Customer journey mapping.Duties included. > Recommend and introduce new technologies and features to the websites to deliver an outstanding customer experience> Building E-Commerce Direction and Strategies> Oversee the management of the company websites and social media sites> Transform search engines into the primary source of qualified traffic to the websites increasing customer acquisition via organic online marketing channels> Manage / Oversee Digital marketing, SEO and Affiliate partners Show less

Bluebebek.com was an online-only brand, that manufactured kids/babies clothes from Bangladesh and turkey, selling on Amazon.sa, Amazon.in, Local market within Saudi Arabia. Handled ecommerce business setup, marketplaces, budgeting, commercial and technical side of business.

Site Development: Work closely with UI UX designers, developers and content providers, copywriters, photographers, analysts to improve the eCommerce site, Makes sure the site is easy to use and navigate, ambiguity free, multi language functional and mobile friendly. Handling Magento 1.9x and Woocommerce platform based websites. Content Management: Makes sure the contents in the website is genuine, apt and regularly updated. Update price and stock information based on stock levels… Show more Site Development: Work closely with UI UX designers, developers and content providers, copywriters, photographers, analysts to improve the eCommerce site, Makes sure the site is easy to use and navigate, ambiguity free, multi language functional and mobile friendly. Handling Magento 1.9x and Woocommerce platform based websites. Content Management: Makes sure the contents in the website is genuine, apt and regularly updated. Update price and stock information based on stock levels, update and remove products that are out of stock. Monitoring metrics and analytics to measure number visitors, incoming keywords, purchase trends to improve the shopping experience further. Ecommrce Strategy: Pricing strategies, Sourcing products to sell, prices and policies. Targeted marketing campaigns, ppc, email marketing, link generation, online pr, SEO, offline marketing and PR, affiliate programs.Sourcing: Sourcing potential products from within the kingdom as well as internationally. Managing pricing, stock levels, Inventory. Logistics & Return Management: Managing shipping and Cash on delivery orders within Saudi Arabia. Coordinating third party shipping providers to deliver products to cities throughout the kingdom. Show less

- Generated awareness by organizing effective marketing and advertising campaigns, Digital Marketing- Manage Own E-Commerce Platform, Selling platforms in Amazon, Aliexpress and Alibaba and other e-business partners- Branding, White Labelling, Co-branding and Private labelling of Prodcuts.- Brand Awareness Management