Lead Data Analyst
CurrentLead a data team of 3 analysts across several major verticals: product (multiple branches), sales and marketing. - Managed day-to-day work of 3 analysts: hiring, mentoring, backlog prioritisation, code review.- Created a comprehensive reporting infrastructure: dashboards in redash + technical datamarts (SQL, python, dbt) + documentation in Notion. Dashboards covered different use cases ranging from internal technical monitoring to self-service dashboards for business teams and exec level company-wise reporting.- Together with dev team implemented from scratch an internal A/B testing framework. Performed numerous tests (+40% calendar usage on the catalog and consequent 5% CR increase to sale, +7% to avg net revenue from sorting optimisation, +15% CR to sale from prices visualisations etc.)- Built and maintained marketing data infrastructure, migrated from segment to GA4, implemented different attribution models, managed regular marketing budgeting, analysed performance of different acquisition channels etc.