Experienced and enthusiastic PR manager competent in delivering high-quality marketing and branding projects by meeting stakeholders’ best interests. Skillful of leveraging multi-media channels to amplify the company brand and strategies through established relationships with local media and influencers.
Hao Yung International Ltd
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Public Relations Account ManagerHao Yung International Ltd Apr 2022 - Present台灣 臺北市 台北＊Developed several strategic marketing projects to assist clients in achieving their marketing goals within budget.＊Utilized online and offline marketing tools to grow clients’ media exposure by 30% to 40%.＊Effectively managed creative projects to assist clients in improving their inbound marketing scale by 50%~80%.＊Enhanced positive responses from my clients’ target customers through well-established networks of primary media and influencers.＊Drove the progression of projects and led the team towards success through cross-organization coordination and data-driven decisions.
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Account ExecutiveHerman Public Relations Mar 2020 - Feb 2022Taipei City, Taiwan＊Established marketing projects, execution plans, and feedback analysis.＊Integrated and coordinated between client and third parties.＊Established and executed activities with creation and inspiration.＊Developed and maintained primary media and social media relationship.
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Course ManagementLakme May 2019 - Feb 2020Taipei City, Taiwan＊Assisted recruiting and orientating new staff.＊Supported and guided employees through onboarding and off-boarding processes. ＊Arranged lecturers and subject matter experts to fulfill training requirements. ＊Monitored the effectiveness of course feedback.
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Product Marketing ConsultantHan Yun Xuan (Herbal Tea Brand) Jun 2017 - Dec 2019Taichung, Taiwan＊Developed marketing and branding strategies.＊Evaluated sales and promotional strategies based on cost and revenue targets.＊Planned and coordinated marketing activities to promote products and services.＊Established marketing channels and managed product distribution.
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Store ManagerVg Restaurant Sep 2018 - Dec 2018Taichung City, Taiwan＊Recruited, trained, and developed the hospitality team.＊Standardized and managed restaurant operations.＊Ensured high quality customer service.＊Developed sales and marketing promotional material.＊Enforced industry-standard legal requirements across the board.
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SecretaryPilot Public Relations Group Oct 2009 - Dec 2009Taipei City, Taiwan＊Assisted in the impletion of public relations activities.＊Established and maintained good media relationships.＊Supported the readiness of events and press conferences while ensuring a seamless process. ＊Assumed responsibility for liaising with sponsors and producing relevant reporting materials.
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Marketing SpecialistCoefficient Art Entertainment Jan 2009 - Sep 2009Taipei City, Taiwan＊Communicated with artists for performance details＊Communicated and provided support to sponsors＊Assessed various type of advertising methods
Szu Han L. Education Details
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Psychology
Frequently Asked Questions about Szu Han L.
What company does Szu Han L. work for?
Szu Han L. works for Hao Yung International Ltd
What is Szu Han L.'s role at the current company?
Szu Han L.'s current role is Public Relations Account Manager 位於 Hao Yung International LTD.
What schools did Szu Han L. attend?
Szu Han L. attended Fu Jen Catholic University.
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