Lorant Szucsik Email and Phone Number
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I am a senior marketing professional and leader with over 20 years of experience in different industries (Retail, Consulting, and Information Technology). Currently, I am serving as Chief Marketing Officer at AISS Technologies.Below are some of the key accomplishments that I have attained:- Rebuilt the marketing organization and introduced a performance-based marketing approach (advanced KPI tracking, conscious market research, country-specific messaging, etc.). (Assessment Systems Group)- Grew overall website traffic by over 50% by establishing and implementing a conscious content strategy. (Assessment Systems Group)- Established new sales channels (retail, wholesale, DIY, export, and online), which enabled consistent double-digit annual growth (20% on average year-over-year) despite the financial crisis. (At Home Art)Expertise: Marketing Strategy / Planning / Leadership / Innovation / Campaign Management / Multichannel Marketing / Organizational Development / Pricing / Go-To-Market Strategy / Corporate Marketing / Channel Management / Data-Driven Marketing / Social Media / Public Relations / PR / Corporate Communications / Strategic Communication / Internal Communication / External Communication / Media Relations / Corporate Reputation / Social Media Marketing / Budgeting & Forecasting / Strategic Planning & Execution / Project Management / Marketing Management / Negotiation / Market Research / Stakeholder Management / Product Marketing / Channel Strategy / VP of Marketing / Looking for new opportunities / Open to offers / Strategy Building / Research / Segment Marketing / Tracking / Reporting / CRM / Digital Marketing / Channel Strategy / Lead Generation / Marketing Strategies / Analytical Skills / Content Marketing / Digital Content Strategy / Vice President of Marketing / Outbound Marketing / Inbound Marketing / People Management / ERP / OKR / Collaboration / Competitive Analysis / Data-Driven Decision-Making / Franchise / Content Development / Sales Channels / Process Analyzation & Development / Product Positioning & Branding / Marketing Manager / Commercial Manager / B2C / B2B / Product Launch / Qualitative & Quantitative Analysis / Cross-Functional Teams / Portfolio Management / Negotiation / Contract Management / International Sales
Aiss Technologies Ltd.
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Chief Marketing OfficerAiss Technologies Ltd. Aug 2021 - PresentBudapest, Hu -
Head Of Marketing And Products | Member Of The Executive BoardAssessment Systems International Aug 2017 - Dec 2021Prague, Karlin, CzDriving the work of 60 people in a cluster-based international matrix organization.- Developing a high-level strategy and creating a long-term vision for the company. Contributing to strategic decision-making and participating in the work of the Executive Board.- Leading 13 people internationally (Product Managers, Marketing Managers) and managing the work of virtual teams across Europe. Driving the collaboration between sales and marketing teams.Marketing, Business Analytics, and Product Management:- Developing a comprehensive marketing strategy in alignment with company objectives. Conducting in-depth business analytics and making data-driven decisions. Coordinating the marketing budget.- Devising product development directions and maintaining a competitive edge by consciously discovering and anticipating market trends. Led 3 product introductions successfully.- Coordinating brand repositioning - leading the company rebranding project and managing all marketing-related aspects (core messages, visual identity, brand design, corporate communication).- Implementing a CRM-driven account-based marketing (ABM) approach and starting to target accounts with tailored offers. -
Commercial ManagerAt Home Art - Home Fashion Trading Company, Through Multiple Sales Channels Jan 2007 - Dec 2016- Co-led the establishment of the company and translated the owners’ vision into a viable business model. Created a strategic sales and marketing concept.- Designed the organizational structure, built a team from the ground up, developed processes, then led the company operation with full responsibility to P&L and budget ownership, strategic decision-making, commercial leadership, hiring-firing, compensation, and people management.- Produced sophisticated financial- and marketing reports; reported to company owners directly.Sales, Marketing, and Channel Strategy- Established new sales channels (retail, wholesale, DIY, export, and online), which enabled consistent double-digit annual growth.- Built new partnerships with key industry players (KIKA, OBI, Cora, etc.) and accelerated growth.- Entered 6 new countries in the CEE region and grew the number of franchise partners to 18.- Led the establishment of a company outlet store and 2 own shops. Created a profitable operation by using a sustainable supply chain concept and several stock optimization solutions. Achieved a competitive edge by implementing data-driven decision-making.- Planned and governed all marketing activities – created targeted digital and social marketing campaigns, produced marketing materials (brochures, catalogs, etc.), implemented CRM and ERP solutions, used advanced business intelligence, managed corporate identity design and positioning.- Built a complex pricing model, which enabled to provide tailored prices for different counterparties and sales channels (franchises, wholesale buyers, export partners, own stores).Partner- and Contract Management- Developed a franchise structure and acquired 11 franchise partners in less than 2 years.- Managed supplier relationships (10-15 foreign partners) and coordinated the work of subcontractors (e.g., designers, agencies, etc.).- Led negotiations with suppliers, buyers, and logistic partners - managed contracts and agreements.
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Sales And Marketing ManagerStilmoda 2001 - Selling Fashionable Textile Through B2B Sales Channels To Domestic And Export Market Jul 2003 - Jan 2007- Direct selling to ready-makers and textile traders. Sales channel, team building and optimization.- Sales collateral and tradeshow marketing.- Managing the corporate commercial functions, developing the analyzing and controlling system.- Managing 4 sales team members. Leading the price negotiations.Selected Duties:- Finding the company’s buying partners and get them activated, leading the business communication and getting them involved in the buying process.- Building, controlling and leading the sales team of 4 people (divided into 3 territorial districts), renewing and controlling of the customer database, acquiring of new key customers, building an automated analyzation and reporting system, and creating a useable database.- Developing the internal communication process of the firm, getting more clear and optimized information about the market and the customers.- Change of the sales procedures for the export countries (Slovakia, Romania and Croatia).- New market development in Serbia.- Leading the price negotiations with the scope of achieving better payment and supplying conditions- Business model implementation, marketing and sales support
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Marketing TraineeOracle Hungary Sep 2001 - Jan 2002Austin, Texas, UsSales support with marketing materials and analyzation. Taking part in the support of the sales team.Selected Duties:- Learning Oracle Marketing Online software’s usage and possibilities (for both marketing and CRM).- Observing new software’s business possibilities and usage, finding methods for the selling process.- Making presentations for the sales team, especially outlining the business potential and advantages of the software (SWOT), in accordance with the target market’s needs.
Lorant Szucsik Skills
Lorant Szucsik Education Details
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Corvinus University Of BudapestMarketing -
Budapest Business UniversityExport-Import Management -
University Of LincolnGeneral
Frequently Asked Questions about Lorant Szucsik
What company does Lorant Szucsik work for?
Lorant Szucsik works for Aiss Technologies Ltd.
What is Lorant Szucsik's role at the current company?
Lorant Szucsik's current role is Chief Marketing Officer at AISS Technologies | Marketing Strategy | Corporate Branding & Positioning | Innovation | Data-Driven Marketing | Organizational Development.
What is Lorant Szucsik's email address?
Lorant Szucsik's email address is lo****@****eart.hu
What schools did Lorant Szucsik attend?
Lorant Szucsik attended Corvinus University Of Budapest, Budapest Business University, University Of Lincoln.
What are some of Lorant Szucsik's interests?
Lorant Szucsik has interest in Interior Design, Home Textile, Home Decoration.
What skills is Lorant Szucsik known for?
Lorant Szucsik has skills like Sales Management, Retail, Management, Marketing Strategy, Marketing, Negotiation, International Sales, Business Strategy, Team Management, Strategic Planning, Business Development, Team Leadership.
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