I landed in the retail business by accident and never thought I would stay here longer, but here I am! I have traveled my professional path from sales assistant to managing store chains and their development, from sales to marketing and category management, from brick & mortar retail to e-commerce, and from Poland to responsibility for international business. All thanks to what the fascinating retail adventure offers: working with people and building committed teams, customers and winning their loyalty, brands that tell engaging stories, and products that give joy. And that’s just the party of the story.I specialize in managing commercial activities in retail companies in both channels: offline and online, and have a proper understanding of wholesale business. I have experience in category management, marketing (brand, trade, digital), and operations management. I work based on created business strategies, ensuring their continuous adaptation to changing market conditions and proper understanding in subordinate teams. Poland is my home market, but I have been introducing and running companies to many other markets in Europe, mainly in CEE. People are a value to me, not a resource.