Sándor Horváth Email & Phone Number

Hungary

Leveraging a strategic blend of consumer insights and market trends to drive impactful channel marketing initiatives. Proven track record in developing and executing innovative initiatives that elevate brand presence and boost sales. Collaborative leader adept at fostering strong cross-functional relationships. Excels in identifying growth opportunities and optimizing marketing strategies for diverse channels.

Product Owner of ‘Horeca acceleration’ in the Hungarian market with a mission of transforming every touch point between Coca-Cola HBC and the customer to a USP and excelling in customer service and revenue creation. Creating and launching digital and innovative solutions to accelerate top line growth and financial performance.

Leading the At work channel (industry, white&mixed&blue collar, education, health&hospital, government, military) and the Vending Business Unit (cold&hot drink and snack) with full P&L responsibility in all categories. Managing Key Account, Field Sales, Distribution operation and Services team.

Leading the Wholesale team and having full P&L responsibility for the wholesale channel in all category. Gaining critical experience in wholesale account management, route to market strategy creation and customer centricity.

Leading the Modern Trade KAM team and having full P&L responsibility for all Modern Trade retailers (Tesco, Spar, Lidl, Aldi, Penny, Auchan, Metro) in all category (NARTD, spirit, coffee). Gaining critical experience in account management, customer centricity, selling&negotiation and strategy creation.

Head of a key region (Budapest&Central Hungary) in the Field Sales department. Being responsible for Field Sales execution in all channels (Horeca, Organised Trade, Fragmented Trade) via leading a team of Area Sales Managers. Gaining critical experience in leadership through managing managers, driving engagement and talent development.

Leading a field sales team and being responsible for execution in Modern Trade accounts (Tesco, Spar, Auchan, Metro).

Leading a key area in Field Sales and being responsible for executing strategy on the market. Gaining important experience in field sales management, driving result and execution excellence.

Management Trainee program RISE gave the opportunity to put knowledge into practice right after university and work on real business projects as a leadership member aspirant. During the 2-year programme I was rotating through different departments, learning about all critical aspects of the business. It also gave the opportunity to be exposed early to leaders to build confidence and a sound understanding of the processes. The skills I gained and the network I built helped me advance my career.

Master'S Degree, Marketing

Bachelor'S Degree, Commerce