INTERNATIONAL MEDIA RELATIONS
Organization and management of group and individual press visits
Welcome and meet journalists
Follow-up on press visits, reporting
Preparation and distribution of press releases
Permanent contact with Switzerland Tourism press services in over 20 markets
Permanent contact with the press services of regional or cantonal tourist offices
Contact with foreign correspondents: planning, management of 8 mandates with PR agencies, news, press visits, budgeting
Press conferences in Switzerland or abroad as organizer or moderator

MEDIA COMMUNICATION
Organization of press trips
Distribution of press releases
Monthly E-newsletter
Preparation of media responses for management
Drafting of press releases

SPECIFIC PROJECT
Launch of a cantonal prepaid card usable at over 600 partners

ADMINISTRATION
CRM reporting
CRM management
Invoice and budget management (projections)

Relations and work with various media: print, radio, TV, bloggers, influencers
Organization of press trips, accompaniment
Representation of the destination to the public in various international markets
Management of agents (negotiation of contracts, content to be broadcast)
Participation in press conferences
Coordination of content transmission internally and to external agents and partners
Update CRM, invoicing

Acquisition of new leisure customers in international markets
Building loyalty among travel agents
Identification of new market potential
Attendance at trade fairs and shows
Preparation and participation in sales events (workshops, sales calls)
Development of programs and hosting of familiarization trips in collaboration with local and regional partners
Creation of newsletters, reporting
Database updating, account creation
File follow-up and invoicing

Preparation of offers, memos and various reports
Preparation of promotional brochures
Customer relations
Representing the hotel at workshops and sales calls in various markets
Marketing strategy