• Development, adaptation, and implementation of global marketing strategies for the Latin American region, ensuring alignment with local needs, trends, and market dynamics.• Management and optimization of financial resources, including budget monitoring and provisions, to maximize the impact of marketing campaigns and projects.• Organization of events and promotional campaigns targeting healthcare professionals and key stakeholders, enhancing brand visibility and market penetration.• Collaboration with external agencies and partners to create and execute effective communication campaigns across digital and offline channels, ensuring strategic alignment and consistency.• Conduction of market analysis to identify growth opportunities, adjusting marketing strategies based on data insights and campaign results.• Supervision of procurement processes, purchase order management, and administrative functions to ensure operational efficiency and resource optimization.

• Managed large-scale events, including regional and national fairs, co-branded, and proprietary events for Ford Brazil, ensuring alignment with brand strategy and operational goals.• Directed internal and external projects, overseeing supplier negotiations and stakeholder collaboration across multiple regions.• Executed customer loyalty initiatives and enhanced consumer experience through tailored engagement strategies.• Monitored outcomes using ROI analysis and key performance metrics to ensure continuous improvement and measurable success.• Delivered strategic process analyses and cost-effective vendor negotiations, optimizing resources and maintaining operational efficiency.• Recognized as Employee of the Year and one of the top five Marketing professionals at Ford Brazil for outstanding contributions and results.

• Led a team of 12 as the Director of Events and Projects• Organized events and executed entrepreneurial projects• Invited and coordinated diverse speakers• Engaged with startups for event participation• Implemented hands-on entrepreneurship projects• Supervised team projects and activities• Created and executed new events• Coordinated collaborative projects with real companies and startups• Increased engagement during the league’s restructuring phaseProjects: • MackSolutions - I led a consulting initiative that collaborated with startups and companies to tackle market challenges. The project focused on analyzing client needs and delivering strategic and marketing solutions tailored to their goals. This initiative provided hands-on experience in business consulting while driving innovation and supporting clients in achieving measurable results.• MackConsulting: An initiative designed to foster entrepreneurship at Mackenzie University by evaluating and mentoring student business plans. The project involved analyzing proposals, conducting interviews, and selecting winning ideas to be incubated by Mackenzie’s business incubator. Participants received mentorship, resources, and guidance to develop their ventures, promoting innovation and entrepreneurial spirit within the academic community.

• Participation in events, training sessions, and discussions with entrepreneurs and professionals from various fields• Event management and development of innovative solutions and proposals for the league• Engagement with internal and external audiences• Effective communication and alignment with other teams to meet team expectations• Coordination with speakers and guests for internal and external events• Providing briefings to the communication team to promote events