Søren Trærup Email & Phone Number

I bring +15 years of Marketing experience in MedTech both in global and local functions with focus on customer insights, product development, launch excellence, marketing communication and commercialization of medical devices. Most recently with focus in the Nordics and through distribution partners in Eastern Europe, Middle East, and Africa. The last 6 years also people management exposure while building a diverse marketing team of 6 people.I am an open and ambitious person with a pragmatic attitude. My motivation is high when I am leading or working in value-generating, collaborative teams and delivering impactful results where my structured work style and authentic approach can flourish. My curiosity for the MedTech industry has guided my career for the last many years and working for a Danish based company has been my ambition and a career path. The healthcare sector must continue to evolve and innovate to address two key future challenges to provide more healthcare with less environmental impact. In this context product innovation, ESG/sustainability and digital transformation are some of the areas, that I believe pose great opportunities in this industry going forward and where I would like to contribute. Contact details:soerentk@yahoo.dk+45 20806973#MarketingManagement #ProductManagement #Launch Excellence #Customer Insight #MedTech #PeopleManagement

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  Marketing Manager

  Sakura Finetek Europe

  Jun 2023 - Present - Copenhagen, Capital Region, Denmark

  Marketing Manager and Member of Region North leadership team with active participation in defining and executing the local commercial strategy. Drive and lead commercial initiatives and full marketing responsibility for Sakura products, solutions and services to pathology labs in the Nordics, Benelux, UK/Ireland.Establishing and building Sakura’s presence in the IHC market to become an even more recognized and reliable partner in TDx. Work with local advisory boards and KOLs to prepare for the future in tissue diagnostics and help pathology labs to tackle the growing demands for efficiency and productivity. Active member of complex sales projects and participation within cross-functional project teams. Train, engage, motivate, and support the sales team on new launch concepts & solutions in the commercialization phase.Managing local marketing budget and responsible for the execution of the annual marketing activity plan in terms of product launches, campaigns, exhibitions and events. Contributor to a energized and motivated Sakura team in Region North.