Having developed a crime prevention program for the Cape Town Crime Squad in 1997, the transition to developing a positive sub culture of healthy choice making was borne. For over 27 years the Choice journey has been most things that most small business operators experience, that is the reality of the grind and some glamour. Being kind and gentle to myself can be the only answer to endurance. Ultimately if you do anything for long enough you naturally know how to do it well.