T. Alex Hooks

T. Alex Hooks Email and Phone Number

Consultant and Creative Director @ HKS Lifestyle Consulting, LLC
Atlanta, GA, US
T. Alex Hooks's Location
Atlanta, Georgia, United States, United States
T. Alex Hooks's Contact Details

T. Alex Hooks work email

T. Alex Hooks personal email

About T. Alex Hooks

T. Alex Hooks is a Consultant and Creative Director at HKS Lifestyle Consulting, LLC. He possess expertise in social media, event planning, public speaking, social media marketing, microsoft office and 27 more skills. Colleagues describe him as "Alex demonstrated great analysis and derived actionable insights through an internship project in which there could have been great ambiguity. Alex's ability to learn the customer quickly, deliver a deep understanding of an issue and clearly articulate alternatives set him apart as an active contributor to a team.", "Alex is a high energy, independent, and success driven individual. He took full ownership of his intern project and delivered an outstanding presentation with customer recommendations and data analytics to support his findings. Alex quickly became knowledgeable in a very complex category and sourced information from multiple teams to give the best recommendation. He is confident, well spoken and would be an asset in a team environment.", and "Alex did an exceptional job throughout his summer internship working with our Minneapolis team. He was able to quickly develop a considerable prowess on multiple complex data systems that have a steep learning curve. In addition to learning how to navigate systems, he was able to leverage his data findings into a cohesive recommendation-based presentation. Despite the fact that we worked on different categories, Alex took the initiative to connect with me to better understand my role and segment of the business, as well as to build relationships with others in our office. Alex made his positive presence felt – that combined with his technical abilities, aptitude for analysis, and amiable personality, make him a welcome addition to any professional team."

T. Alex Hooks's Current Company Details
HKS Lifestyle Consulting, LLC

Hks Lifestyle Consulting, Llc

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Consultant and Creative Director
Atlanta, GA, US
T. Alex Hooks Work Experience Details
  • Hks Lifestyle Consulting, Llc
    Consultant And Creative Director
    Hks Lifestyle Consulting, Llc
    Atlanta, Ga, Us
  • Energizer Holdings
    Category Development Manager
    Energizer Holdings Dec 2023 - Present
    St Louis, Missouri, Us
  • Hks Lifestyle Consulting, Llc
    Consultant And Creative Director
    Hks Lifestyle Consulting, Llc Jan 2018 - Present
    With a focus on Style, Personal Care and Travel
  • Google
    Strategy And Operations Manager
    Google Nov 2022 - Mar 2023
    Mountain View, Ca, Us
    Advised Canada sales leadership on go to market strategies across search, video & campaign manager & delivered 2023 product specific operating plans along with sales OKRs & KPIs for the Canadian platforms team.• Developed 6-month wellness programming calendar as the health lead for the Atlanta Black Googler Network.
  • Mckinsey & Company
    Associate - Implementation
    Mckinsey & Company Mar 2021 - Nov 2022
    Us
    • Worked extensively on commercial transformations across advanced industries & consumer goods - coaching executive clients in the development of go to market strategies & sales capability building priorities.• Lead the sales team of a tech client to pilot & refine their program for small businesses estimated at $30MM in revenue – managing the project from structured ideation sessions to detailed business plan development & launch• Advised executives of a $100B global consumer healthcare company through restructuring their IT organization from a project to product-based structure – leading an in-depth organizational analysis & delivering new org placemats, mobilization playbook, week-by-week pilot plan & performance models.• Consulted with a $300M consumer products firm on their bottoms-up transformation plan & developed new pricing standards, merchandising strategies & a revamped sourcing model – driving $3.5M in incremental, in year margin.
  • Unilever
    Channel And Category Manager
    Unilever Apr 2019 - Mar 2021
    Blackfriars, London, Gb
    Managed internal & external operations for TAZO & Pukka brands & played a pivotal role in driving TAZO through severe supply constraints toward 25%+ brand growth to $125MM+ in 2020.• Developed & managed promotion & merchandising strategies for major retailers incl. Target, Walmart, Kroger, & Publix - Worked cross-functionally with brand teams, supply chain & finance to drive profitable, flawless execution.• Drove the forward-looking innovation roadmap & development strategies through utilizing consumer centric insights, developing retailer specific line extensions, seasonal bundles & specialty displays.
  • Iri
    Client Insights Consultant
    Iri Jun 2018 - Oct 2018
    Chicago, Il, Us
    - Managed team of 5 for an on-site consulting engagement to develop & deliver the company’s first ever custom Consumer Decision Tree for the Feminine Needs category, focusing on the Summer’s Eve, Monistat & Uristat brands. - Delivered 75-page Consumer Decision Tree analysis & recommendations 1 month ahead of schedule.- Utilized point of sale, panel, loyalty & consumer profiles data to construct a comprehensive & in-depth analysis across the Feminine Needs category & across 5 key segments.- Managed client’s day-to-day analytic needs with a heavy focus on consumer panel & shopper analysis.
  • Beiersdorf
    Category Manager
    Beiersdorf Jul 2017 - Jun 2018
    Hamburg, De
    - Managed the following categories: Hand and Body Lotion, Men's and Women's Bodywash, Baby Toiletries, Men's Care, Lip Care and e-commerce.- Created & managed go-to-market stories for new items & actively supported account managers’ sell-in stories with both global & local category focused insights from Nielsen, Euromonitor, Mintel & other databases.- Developed “Must-Have” assortment priorities & monitored shelf health to identify & prioritize high value distribution opportunities across customers, leading to over $1.5MM in additional base sales across customers.- Elevated the analytic capabilities of the broader organization by developing a suite of foundational reporting to ensure that both the sales & marketing team had better access to quality data & were aligned to the same metrics.- Lead the development of HBL category reinvention strategy for Meijer - Developed innovation and category growth strategy for men's care portfolio and the beard care segment.
  • Johnson & Johnson
    Customer Development Analyst - Healthe
    Johnson & Johnson May 2016 - Jul 2017
    New Brunswick, Nj, Us
    -Lead analyst supporting Giant Eagle HBC business, while also supporting Oral Care, Compromised Skin, Adult Incontinence and Baby for Ahold-Delhaize and Albertson's-Safeway -Co-Lead for Howard University Customer Development recruiting team, working closely with University Talent Acquisition leading to recruitment and hire of the 2 Customer Development summer interns for summer 2016. -Delivered compelling sales data, projections and space to sales analysis to drive the sale of 9 new items, along with securing lead in planogram placement for Band-Aid brand over the retailer’s store brand in the First-Aid set.-Managing topline scorecards where I’ve been able to discover and correct reporting inefficiencies resulting in 70% more efficient reporting and data delivery.-Created Food COT and Marketplace focused price action tracker to align internal and external business partners on platform performance by SKU as well as success metrics relative to pre and post price decrease performance.-Serving as the Food COT subject matter expert on Crowdtap polling software and lending a quantitative shopper voice to cross category analyses across teams and businesses, earning me a gold Encore award for my work.
  • Johnson & Johnson
    Customer Development Analyst - Otc
    Johnson & Johnson Jul 2014 - May 2016
    New Brunswick, Nj, Us
    • Accessed and analyzed robust scanner and panel databases for 9 regional food customers, building my proficiency in IRI, Nielsen and Market 6 interfaces, along with ECRM ad software while simultaneously instilling a market wide lens and a true category focused analytical perspective• Built and maintained 10 new item trackers for internal new item and competitive product launches in the Adult Pain, Adult Allergy, Adult CCFS, Digestive Health and Pediatric segments to track sales velocity, distribution, and sales trends across the marketplace and provide data to develop strategies to capture market share• Participated consistently in the consumer sales diversity recruiting space playing a key role in developing and executing recruitment initiatives to identify talent and build a consumer sales pipeline of diverse entry level candidates and new hires • Gained mastery of Crowdtap online polling software and create customized online polls to flesh out business insights directly from consumers, allowing me to develop customer and consumer-centric strategies based on user reported data• Utilized SKU Ranking reports to make strategic product assortment decisions and direct planogram placement, developing my ability to navigate JDA Space Planning Software• Developed and lead advanced Microsoft Excel "Lunch-N-Learn" workshop for 30+ attendees focusing on techniques and tips to increase proficiency and speed within the program, along with explanations and examples of more advanced formulas and capabilities• Created 6 custom retail shopping profiles to make internal retail visits more engaging that were rolled out to the entire sales force of 300+ teammates during National Retail Week
  • Unilever
    Customer Development Intern - Category Management
    Unilever May 2013 - Aug 2013
    Blackfriars, London, Gb
    •Analyzed robust data sets from Target to deliver a recommendation to grow the hair care category and the company, developing my ability to read numbers and tell their “story”•Worked cross functionally in Category Management and Sales to gain multi-dimensional understanding of the business, building my networking skills as well as my overall understanding of merchandising•Utilized GRM and Chain level data to expand on male shopper profiles, purchase trends and projections to uncover $3.2MM dollar growth opportunity for the company, strengthening my analytical skills•Adjusted and manipulated planograms based on sales trends and other factors, increasing my skills in data driven merchandising *References available upon request
  • Howard University Office Of Admissions
    Student Ambassador
    Howard University Office Of Admissions Sep 2011 - Aug 2013
    Washington, Dc, Us
    · Administering tours to groups of families and prospective students ranging from 4 ­ 50+ people, honing my presentation, public speaking and problem solving abilities · Serving as Howard University representative at college fairs, improving my marketing abilities and people skills · Assisting admissions officers with creating and managing prospective student profiles, effectively increasing my time management and organizational abilities *References available upon request
  • The Thurgood Marshall College Fund
    Marketing Intern
    The Thurgood Marshall College Fund Feb 2013 - May 2013
    • Worked closely with Social Media specialist to develop social media marketing strategy for the upcoming school year, increasing my abilities in social media marketing • Developed various campaigns across social media outlets to raise awareness for scholarships and other services offered by TMCF, building my creativity and skills in target marketing • Assisted with administrative tasks, reinforcing my organizational skills *References available upon request
  • The Society Of Collegiate Black Men
    Chair Of Programming
    The Society Of Collegiate Black Men Sep 2012 - Apr 2013
    • Planned and executed 15+ programs over the course of the year, greatly developing my event planning skills as well as my understanding of brand management • Facilitated partnerships and co-sponsorships with 4+ organizations on various events, honing my skills in team building and collaboration• Served as the face of the organization, sharpening my abilities in personal and organizational brand building, awareness and development• Helped lead the organization to win “Organization of the Year” honors for 2012-2013 academic year
  • Suit Supply
    Sales Professional
    Suit Supply Oct 2012 - Mar 2013
  • Owens & Minor
    Sales Intern
    Owens & Minor May 2012 - Aug 2012
    Mechanicsville, Va, Us
    •Working closely with multiple departments, gaining a greater working understanding of the supply chain and Supply chain management•Planning Sales Training conference, coordinating 20+ executive and Sales rep attendants, honing my communication and event planning capabilities•Shadowed seasoned account specialists, and account executives, allowing me to gain an understanding of the Sales process and how to maintain profitable customer relationships•Spearheaded the design of graphics and templates, exercising my skills in decision making, branding as well as graphic design •Populated data for 150+ customer profiles, increasing my prowess in market research and customer centric report building
  • University Chapter Of The Naacp
    Marketing Specialist
    University Chapter Of The Naacp Sep 2011 - Apr 2012
    Utilizing various forms of social media to promote programs, enhancing my promotional and strategic planning skillsOverseeing advertising processes from planning to execution, developing my expertise in event planning and advertising
  • Retail Systems (Accessorize Nord Italia, Aldo Shoes Italia)
    Sales Associate/Cashier
    Retail Systems (Accessorize Nord Italia, Aldo Shoes Italia) Sep 2011 - Mar 2012
    • Working in a competitive, sales driven environment, accounting for at least $1000 worth of total sales per shift• Helping present the store in the most attractive and inviting way possible, setting the ambiance and attracting customers• Utilized effective communication and creative persuasion skills, bolstering my salesmanship and sales abilities
  • Dictionary.Com
    Brand Ambassador
    Dictionary.Com Oct 2011 - Dec 2011
    Oakland, Ca, Us
    • Marketed the company’s newest study aide, increasing my interpersonal skills and informal marketing abilities• Worked in a competitive environment, developing my efficiency, time management and planning skills• Utilized effective communication and creative persuasion skills, perfecting my presentation efficacy and brandingtechniques *References available upon request

T. Alex Hooks Skills

Social Media Event Planning Public Speaking Social Media Marketing Microsoft Office Management Sales Powerpoint Teamwork Time Management Microsoft Excel Marketing Strategy Strategic Planning Retail Public Relations Market Research Social Networking Data Analysis Customer Service Merchandising Visual Merchandising Research Microsoft Word Leadership Data Entry Advertising Marketing Event Management Crm Facebook Microsoft Powerpoint Analysis

T. Alex Hooks Education Details

  • Howard University
    Howard University
    Marketing

Frequently Asked Questions about T. Alex Hooks

What company does T. Alex Hooks work for?

T. Alex Hooks works for Hks Lifestyle Consulting, Llc

What is T. Alex Hooks's role at the current company?

T. Alex Hooks's current role is Consultant and Creative Director.

What is T. Alex Hooks's email address?

T. Alex Hooks's email address is al****@****ail.com

What schools did T. Alex Hooks attend?

T. Alex Hooks attended Howard University.

What are some of T. Alex Hooks's interests?

T. Alex Hooks has interest in Interior Design, Psychology, Children, Branding, Fashion, Economic Empowerment, Civil Rights And Social Action, Brand Management, Sports Public Relations, Advertising.

What skills is T. Alex Hooks known for?

T. Alex Hooks has skills like Social Media, Event Planning, Public Speaking, Social Media Marketing, Microsoft Office, Management, Sales, Powerpoint, Teamwork, Time Management, Microsoft Excel, Marketing Strategy.

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