T. Alex Hooks Email & Phone Number

Atlanta, Ga, Us

St Louis, Missouri, Us

With a focus on Style, Personal Care and Travel

Mountain View, Ca, Us

Advised Canada sales leadership on go to market strategies across search, video & campaign manager & delivered 2023 product specific operating plans along with sales OKRs & KPIs for the Canadian platforms team.• Developed 6-month wellness programming calendar as the health lead for the Atlanta Black Googler Network.

Us

• Worked extensively on commercial transformations across advanced industries & consumer goods - coaching executive clients in the development of go to market strategies & sales capability building priorities.• Lead the sales team of a tech client to pilot & refine their program for small businesses estimated at $30MM in revenue – managing the project from structured ideation sessions to detailed business plan development & launch• Advised executives of a $100B global consumer healthcare company through restructuring their IT organization from a project to product-based structure – leading an in-depth organizational analysis & delivering new org placemats, mobilization playbook, week-by-week pilot plan & performance models.• Consulted with a $300M consumer products firm on their bottoms-up transformation plan & developed new pricing standards, merchandising strategies & a revamped sourcing model – driving $3.5M in incremental, in year margin.

Blackfriars, London, Gb

Managed internal & external operations for TAZO & Pukka brands & played a pivotal role in driving TAZO through severe supply constraints toward 25%+ brand growth to $125MM+ in 2020.• Developed & managed promotion & merchandising strategies for major retailers incl. Target, Walmart, Kroger, & Publix - Worked cross-functionally with brand teams, supply chain & finance to drive profitable, flawless execution.• Drove the forward-looking innovation roadmap & development strategies through utilizing consumer centric insights, developing retailer specific line extensions, seasonal bundles & specialty displays.

Chicago, Il, Us

- Managed team of 5 for an on-site consulting engagement to develop & deliver the company’s first ever custom Consumer Decision Tree for the Feminine Needs category, focusing on the Summer’s Eve, Monistat & Uristat brands. - Delivered 75-page Consumer Decision Tree analysis & recommendations 1 month ahead of schedule.- Utilized point of sale, panel, loyalty & consumer profiles data to construct a comprehensive & in-depth analysis across the Feminine Needs category & across 5 key segments.- Managed client’s day-to-day analytic needs with a heavy focus on consumer panel & shopper analysis.

Hamburg, De

- Managed the following categories: Hand and Body Lotion, Men's and Women's Bodywash, Baby Toiletries, Men's Care, Lip Care and e-commerce.- Created & managed go-to-market stories for new items & actively supported account managers’ sell-in stories with both global & local category focused insights from Nielsen, Euromonitor, Mintel & other databases.- Developed “Must-Have” assortment priorities & monitored shelf health to identify & prioritize high value distribution opportunities across customers, leading to over $1.5MM in additional base sales across customers.- Elevated the analytic capabilities of the broader organization by developing a suite of foundational reporting to ensure that both the sales & marketing team had better access to quality data & were aligned to the same metrics.- Lead the development of HBL category reinvention strategy for Meijer - Developed innovation and category growth strategy for men's care portfolio and the beard care segment.

New Brunswick, Nj, Us

-Lead analyst supporting Giant Eagle HBC business, while also supporting Oral Care, Compromised Skin, Adult Incontinence and Baby for Ahold-Delhaize and Albertson's-Safeway -Co-Lead for Howard University Customer Development recruiting team, working closely with University Talent Acquisition leading to recruitment and hire of the 2 Customer Development summer interns for summer 2016. -Delivered compelling sales data, projections and space to sales analysis to drive the sale of 9 new items, along with securing lead in planogram placement for Band-Aid brand over the retailer’s store brand in the First-Aid set.-Managing topline scorecards where I’ve been able to discover and correct reporting inefficiencies resulting in 70% more efficient reporting and data delivery.-Created Food COT and Marketplace focused price action tracker to align internal and external business partners on platform performance by SKU as well as success metrics relative to pre and post price decrease performance.-Serving as the Food COT subject matter expert on Crowdtap polling software and lending a quantitative shopper voice to cross category analyses across teams and businesses, earning me a gold Encore award for my work.

New Brunswick, Nj, Us

• Accessed and analyzed robust scanner and panel databases for 9 regional food customers, building my proficiency in IRI, Nielsen and Market 6 interfaces, along with ECRM ad software while simultaneously instilling a market wide lens and a true category focused analytical perspective• Built and maintained 10 new item trackers for internal new item and competitive product launches in the Adult Pain, Adult Allergy, Adult CCFS, Digestive Health and Pediatric segments to track sales velocity, distribution, and sales trends across the marketplace and provide data to develop strategies to capture market share• Participated consistently in the consumer sales diversity recruiting space playing a key role in developing and executing recruitment initiatives to identify talent and build a consumer sales pipeline of diverse entry level candidates and new hires • Gained mastery of Crowdtap online polling software and create customized online polls to flesh out business insights directly from consumers, allowing me to develop customer and consumer-centric strategies based on user reported data• Utilized SKU Ranking reports to make strategic product assortment decisions and direct planogram placement, developing my ability to navigate JDA Space Planning Software• Developed and lead advanced Microsoft Excel "Lunch-N-Learn" workshop for 30+ attendees focusing on techniques and tips to increase proficiency and speed within the program, along with explanations and examples of more advanced formulas and capabilities• Created 6 custom retail shopping profiles to make internal retail visits more engaging that were rolled out to the entire sales force of 300+ teammates during National Retail Week

Blackfriars, London, Gb

•Analyzed robust data sets from Target to deliver a recommendation to grow the hair care category and the company, developing my ability to read numbers and tell their “story”•Worked cross functionally in Category Management and Sales to gain multi-dimensional understanding of the business, building my networking skills as well as my overall understanding of merchandising•Utilized GRM and Chain level data to expand on male shopper profiles, purchase trends and projections to uncover $3.2MM dollar growth opportunity for the company, strengthening my analytical skills•Adjusted and manipulated planograms based on sales trends and other factors, increasing my skills in data driven merchandising *References available upon request

Washington, Dc, Us

· Administering tours to groups of families and prospective students ranging from 4 ­ 50+ people, honing my presentation, public speaking and problem solving abilities · Serving as Howard University representative at college fairs, improving my marketing abilities and people skills · Assisting admissions officers with creating and managing prospective student profiles, effectively increasing my time management and organizational abilities *References available upon request

• Worked closely with Social Media specialist to develop social media marketing strategy for the upcoming school year, increasing my abilities in social media marketing • Developed various campaigns across social media outlets to raise awareness for scholarships and other services offered by TMCF, building my creativity and skills in target marketing • Assisted with administrative tasks, reinforcing my organizational skills *References available upon request

• Planned and executed 15+ programs over the course of the year, greatly developing my event planning skills as well as my understanding of brand management • Facilitated partnerships and co-sponsorships with 4+ organizations on various events, honing my skills in team building and collaboration• Served as the face of the organization, sharpening my abilities in personal and organizational brand building, awareness and development• Helped lead the organization to win “Organization of the Year” honors for 2012-2013 academic year

Mechanicsville, Va, Us

•Working closely with multiple departments, gaining a greater working understanding of the supply chain and Supply chain management•Planning Sales Training conference, coordinating 20+ executive and Sales rep attendants, honing my communication and event planning capabilities•Shadowed seasoned account specialists, and account executives, allowing me to gain an understanding of the Sales process and how to maintain profitable customer relationships•Spearheaded the design of graphics and templates, exercising my skills in decision making, branding as well as graphic design •Populated data for 150+ customer profiles, increasing my prowess in market research and customer centric report building

Utilizing various forms of social media to promote programs, enhancing my promotional and strategic planning skillsOverseeing advertising processes from planning to execution, developing my expertise in event planning and advertising

• Working in a competitive, sales driven environment, accounting for at least $1000 worth of total sales per shift• Helping present the store in the most attractive and inviting way possible, setting the ambiance and attracting customers• Utilized effective communication and creative persuasion skills, bolstering my salesmanship and sales abilities

Oakland, Ca, Us

• Marketed the company’s newest study aide, increasing my interpersonal skills and informal marketing abilities• Worked in a competitive environment, developing my efficiency, time management and planning skills• Utilized effective communication and creative persuasion skills, perfecting my presentation efficacy and brandingtechniques *References available upon request