Marketing Manager
Mumbai, Rest Of Maharashtra, Mp, Ncr & Ap.
Key Responsibilities:• Launch of the Brand and the Products across different parts of the Country – Mumbai / Pune / MP / NCR – New Delhi / AP.• Integrated Brand strategy for creative brand awareness, preference and loyalty.• Planning, developing and Execution of Marketing Communication – Advertising / Outdoors / Retail Visibility & Merchandising / Events & Promotions for driving Customer Acquisition, Brand Loyalty Programmes and enhancement of Revenues. • Enhanced Brand… Show more Key Responsibilities:• Launch of the Brand and the Products across different parts of the Country – Mumbai / Pune / MP / NCR – New Delhi / AP.• Integrated Brand strategy for creative brand awareness, preference and loyalty.• Planning, developing and Execution of Marketing Communication – Advertising / Outdoors / Retail Visibility & Merchandising / Events & Promotions for driving Customer Acquisition, Brand Loyalty Programmes and enhancement of Revenues. • Enhanced Brand Salience and recall through Innovative & low cost direct Communication media.• Budgeting & Control of Marketing Budgets.• Managed Sales Operations at all the SBUs – Media business and Customer Acquisitions in New Mumbai, Maharashtra, MP, NCR & AP.• Handled and managed Public Relations & Vendor Development.Achievements:• Single handedly rolled out the brand across all the markets.• Supported the sales teams to achieve over 150% of their targets at Maharashtra and over 300% of the sales targets at MP. – Visibility at the Retail outlet, rolling out joint promotions, rolling out branded showrooms and supporting the installation of the payphones.• Ensured Revenues through the ZIP Media Avenues.• Ensured alliances and barter deals to substantiate limited marketing resources. Show less