In various roles across sectors such as Fintech, IT services, Cosmetic Healthcare, Retail, E-commerce, Telecom, Automotive, and FMCG, I have demonstrated a diverse skill set, with key focus areas including:Strategy:• Performing situational analyses to identify opportunities and threats.• Formulating strategic plans to enhance the performance of sales and marketing.• Developing growth strategies to generate new business.• Creating financial plans and budgets to support decision-making.Operational Excellence:• Collaborating on projects for the implementation of technology and automation solutions to optimise overall business performance.People:• Establishing and strengthening strategic relationships with partners, suppliers, and key accounts.• Building and structuring sales organisations and marketing teams.• Training and coaching employees.Marketing and Communication:• Composing and implementing customer-centric marketing and sales strategies.• Evaluating and optimising sales funnels, attribution models, and content strategies.• Developing and executing media strategies for customer acquisition and retention.

Huisdeal is a property technology company that offers an equity release product for elderly homeowners.

TransIP is the largest independent domain name, hosting and Virtual Private Server provider in the Benelux and amongst the Top 20 in Europe.

Digined is a creative social media agency supported by a robust technology team. The product portfolio includes campaign development, video production, app development, media management, community management, consumer surveys, and a proprietary advertising and survey platform.

Buongiorno Digital was an Italian publicly traded full-service online marketing agency.

TMG provides consumers with high-quality, personalized, and relevant news, sport, and entertainment 24 hours a day, 7 days a week, via internet, mobile, video, audio, print and cross-media, and in all possible forms of distribution.

ICEPAY provides online payment solutions with ready-to-use webshop modules.

Orange Netherlands was a Dutch telecommunications provider acquired by T-Mobile Netherlands.In this position I was a troubleshooter on behalf of the technical department and negotiated last-minute deals with competitors, local authorities, pension funds and housing corporations.