*Developing strategies and tactics to boost the company’s reputation and drive qualified traffic*Deploying successful marketing campaigns from ideation to execution*Experimenting with various organic and paid acquisition channels* Develop strategies and tactics to get the word out about company and drive qualified traffic to front door*Deploy successful marketing campaigns and own their implementation from ideation to execution*Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis*Produce valuable and engaging content for our website and blog that attracts and converts our target groups*Build strategic relationships and partner with key industry players, agencies and vendors*Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely*Oversee and approve marketing material, from website banners to hard copy brochures and case studiesMeasure and report on the performance of marketing campaigns, gain insight and assess against goals*Analyze consumer behavior and adjust email and advertising campaigns accordingly