Tracy Bartlett Email & Phone Number

Cambridge, On, Ca

- Monitor, analyze and report on trends for call centre activity, making recommendations for content for the monthly reports.- Prepare monthly, quarterly and annual scorecards that get reported to senior management.- Selected to organize and execute the National Manager’s Conference in Toronto including all logistics and collateral material.

- Organize and coordinate business networking events- Prepared marketing collateral and identified media outlets for promotion- Main point of contact for Government organizations for events- Outreach and Partnership activities for Northern Ontario

- Collaborated on and maintained the organization’s web site www.cahr-crha.ca and contracted with a communications company for print collateral. - Devised and presented a variety of recommendations to the senior management team in repositioning the organization to obtain maximum exposure during a fundamental automotive industry transition. - Wrote and published newsletters promoting the Council’s goals, mission and activities as well as any media related materials. - Sourced and identified stakeholder meetings to identify potential partnership opportunities.

- Challenged to plan, prepare and deliver multiple high profile technology exhibits, auto shows, customer events, press conferences, product launches, sales conferences and VIP visits around the world- Managed the marketing teams in five countries in Asia achieving the company’s marketing and promotional objective for those countries. - Selected and worked in partnership with Graphic Designers, Copy Writers and Videographers to script and develop global marketing collateral. - Devised and implemented the corporate strategy to infiltrate the emerging Asian market. - Work applauded by the Magna corporate office leadership contributing to a major advance in penetrating the brand, confidence and relations in the Asian market. - Conceived and deployed several Asian-based advertising campaigns, working closely with the assigned public relations company, ensuring a consistent message was relayed to a global audience. - Planned and organized the critical company-wide sales and marketing meeting attended by 425 business unit sales representatives from around the world. - Tasked as the Project Lead with reinvigorating Magna’s corporate Internet presence to create a new global web site, collaborated with web provider to ensure a global message. - Accredited by senior management for a flawless launch of the new website. - Managed a $2 million marketing budget to fund four technical shows in Asia including a display and press conference at the India Auto Show, grand opening event in Thailand, supplier conference in China, customer golf appreciation day in China and various technical shows across North America.

- Devised and implemented the corporate strategy to infiltrate the emerging Asian market, working with multi-cultural professionals to design and translate marketing materials.- Controlled the corporate marketing initiatives for North America, organizing participation in numerous events including auto shows, automotive parts shows, press events, customer events and conferences in North America, Europe and Asia.- Oversaw the marketing copy and photography contribution to the Annual Report in partnership with Legal, Investor Relations and the President’s office.- Developed print ad campaigns for publications in North America, Europe and Asia delivering a message to reflect cultural diversity.

- Provided marketing support to 6 countries ensuring messaging consistency was relayed to a global audience.- Created and produced presentations, advertising and promotional materials for North America, Italy, Poland, Germany, Czech Republic, Japan and China.- Played the key marketing role as the company transitioned from Atoma International to Intier Automotive Closures.

Event Management - Event And Exhibit Design Certificate, Events

General Business Certificate, Business

Real Property Administration

Executive Secretarial